Ideo: New Product Development

Group D – Vasudha, Elue, Diana, Rashid, Joseph, Maria

Ideo – Strengths / Weaknesses

   Resources • Capital • Silicon Valley business cluster means high technological skill employees • Fame Process • Funnel Approach to NPD • • • Experimentation Brainstorming Trial and error (emergent development strategy – New-market) • Quick prototyping/ 3D modelling/ Visual aids • Customer interaction Values • Creativity • • Culture that is unafraid of failure Informal and playful   Long lead time Competition achieving first mover advantage

Funnel Process

0 1 2 PHASE 0 UNDERSTAND Evaluate previous products Evaluate cost structure How the product was used What was the job to be done    PHASE 1 - VISUALISE   Prototype Coordination with clients Timely feedback 3D models Outlining manufacturing strategy PHASE 2 - EVALUATE     Test the prototypes Resolve technical problems Interaction with customers One product with technical specification

DEVELOPMENT FUNNEL

PHASE 3 – TEST & VALIDATION   Interact with design team members Ensure product specification meets goals PHASE 4 – PRODUCTION & DELIVERY    Manufacture Supervise production Deliver product to client

Cost

Impact of decision process

Decision process focus  Ideo’s Decision Process Is High Impact Time

Q2. Size, Culture or Development Process ?

   Size • Enables an informal culture Culture • Flat structure • • • Easy to make decisions Empowering culture Learning organisation Development Process • Competitive advantage and core competency • • High levels of Quality checking Funnel process allows for experimentation

Q3. Why is IDEO’s success sustainable?

 Sustainability is derived from the culture  Innovation embedded culture  Strong feedback culture  Satisfied key stakeholders  Strength of relationships with world-class brands Technology  Strong capital reserves  Achieved to manage innovation Market Org

Q4. Why is IDEO’s development process only effective in an outsourced situation?

    Playful culture is not applicable in industrial organisations Manufacturing companies focus on efficiencies, operating costs and control • Typically have top-down management structures Rapid idea generation is rare in manufacturing industries Core competencies of manufacturing firms are focused on production rather than experimentation