Are paper’s days numbered?
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Transcript Are paper’s days numbered?
Robert Needham
The University of Sheffield
Jo Robinson-Lamb
Newcastle University
Philip Gourlay
University of the Arts
Jo Robinson-Lamb
Newcastle University
◦ In a single day, managers have over 500
interactions with colleagues and customers1
◦ 45% of time spent communicating is listening
◦ Writing represents 9% of communication time
◦ Research suggests between 60% and 70% of all
meaning is derived from nonverbal behaviour2
1Managing
Face-to-face Communications: Survival Tactics for
People and Products in the 21st Century, Allen Ivey
2Engleberg,Isa
N. Working in Groups: Communication Principles
and Strategies. My Communication Kit Series, 2006.
conflict
social
sensitive
Face to face
everyday
tasks
priority
complex
costly
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One-to-one
Team meetings
Focus groups
Seminars
Conferences
Workshops
Cascade via managers
Mobile helpdesks
Student Peers
‣ Saves time and
unnecessary travel
‣ Enables real time
interactions, sharing of ideas
‣ Manage remote teams
‣ Flexible working
Robert Needham
The University of Sheffield
Its fast
Its cheap to replicate
No restrictions on time and place
Can reach a large audience
Easy to pass on without diluting the message
Easy to correct/change
Etc..
Up to date
Convenient
Provides choice of channels
Provides choice of technology
Interactive
Specific/tailored
Philip Gourlay
University of the Arts London
2,000 Years ago China
became the first great
papermaking culture
An astonishing new
gizmo, the iPod of its
day.
The paper chase
http://www.infoworld.com/t/it-management/its-biggest-money-wasters-242?source=footer
Bill Thomson - BBC
“…A book remains a physical object, ink on
paper with a cover and a presence in the
world, while an ebook is just another bag of
bits…”
Amusing Ourselves to Death
“Yes, you exist, you are worthy of this world.”
Mihaly Csikszentmihalyi
The notion of Flow
Technology is allowing a marriage of media
The media is emotive
Your printed and online communications
should work in synergy
The combinations need to complement one
another leveraging the benefits of the
particular medium