Transcript Are paper’s days numbered?

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Robert Needham
The University of Sheffield
Jo Robinson-Lamb
Newcastle University
Philip Gourlay
University of the Arts
Jo Robinson-Lamb
Newcastle University
◦ In a single day, managers have over 500
interactions with colleagues and customers1
◦ 45% of time spent communicating is listening
◦ Writing represents 9% of communication time
◦ Research suggests between 60% and 70% of all
meaning is derived from nonverbal behaviour2
1Managing
Face-to-face Communications: Survival Tactics for
People and Products in the 21st Century, Allen Ivey
2Engleberg,Isa
N. Working in Groups: Communication Principles
and Strategies. My Communication Kit Series, 2006.
conflict
social
sensitive
Face to face
everyday
tasks
priority
complex
costly
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One-to-one
Team meetings
Focus groups
Seminars
Conferences
Workshops
Cascade via managers
Mobile helpdesks
Student Peers
‣ Saves time and
unnecessary travel
‣ Enables real time
interactions, sharing of ideas
‣ Manage remote teams
‣ Flexible working
Robert Needham
The University of Sheffield
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Its fast
Its cheap to replicate
No restrictions on time and place
Can reach a large audience
Easy to pass on without diluting the message
Easy to correct/change
Etc..
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Up to date
Convenient
Provides choice of channels
Provides choice of technology
Interactive
Specific/tailored
Philip Gourlay
University of the Arts London
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2,000 Years ago China
became the first great
papermaking culture
An astonishing new
gizmo, the iPod of its
day.
The paper chase
http://www.infoworld.com/t/it-management/its-biggest-money-wasters-242?source=footer
Bill Thomson - BBC
“…A book remains a physical object, ink on
paper with a cover and a presence in the
world, while an ebook is just another bag of
bits…”
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Amusing Ourselves to Death
“Yes, you exist, you are worthy of this world.”
Mihaly Csikszentmihalyi
The notion of Flow
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Technology is allowing a marriage of media
The media is emotive
Your printed and online communications
should work in synergy
The combinations need to complement one
another leveraging the benefits of the
particular medium