Transcript RTO 12 - Almaguin Highlands

Regional Tourism Organization 12
(RTO 12)
Muskoka
Georgian Bay Country
Almaguin Highlands
Algonquin Park
Agenda
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Muskoka
Background
Region 12
Roles & Responsibilities
Funding
Transitional information
Destination Development Plan
Georgian Bay Country
Almaguin Highlands
Algonquin Park
Background and
Chronology
• February 2009, the Ministry of Tourism released the
Ontario Competiveness Study - ‘Sorbara’ report
– Key recommendation:
• “bring together stakeholders...to oversee the development of new
products, and to identify and define unique experiences offered by the
region.”
• January 2010, Following several months of
consultations, MTC announces a plan to create 13
Regional Tourism Organizations (RTO)
• June 2010, Ministry announces RTO funding
Muskoka
Georgian Bay Country
Almaguin Highlands
Algonquin Park
Ontario Regions
Muskoka
Georgian Bay Country
Almaguin Highlands
Algonquin Park
Region 12
Muskoka
Georgian Bay Country
Almaguin Highlands
Algonquin Park
Who is included in Region 12?
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Muskoka
Algonquin Provincial Park
Township of the Archipelago
Township of Armour
Town of Bracebridge
The Municipality of the Village of
Burk's Falls
Carling Township
Township of Georgian Bay
Town of Gravenhurst
Town of Huntsville
Joly Township
Town of Kearney
Township of Lake of Bays
Township of Machar
Township of Magnetawan
Georgian Bay Country
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Municipality of McDougall
Township of Mckellar
Township of McMurrich-Monteith
Township of Muskoka Lakes
Town of Parry Sound
Township of Perry
Township of Ryerson
Seguin Township
Township of South Algonquin
Village of South River
Strong Township
The Village of Sundridge
Municipality of Whitestone
Almaguin Highlands
Algonquin Park
Vision
To establish a Regional Tourism
Organization that will build a competitive
and sustainable tourism region that
maximizes the region’s potential to
successfully attract new visitors and grow
tourism spending.
Muskoka
Georgian Bay Country
Almaguin Highlands
Algonquin Park
Goals
• Change how government and industry work together
to develop tourism and foster economic growth.
• Set standards for success to become more
internationally competitive.
• Maximize and measure the impact of private and
public tourism investments on new and revitalized
product.
Muskoka
Georgian Bay Country
Almaguin Highlands
Algonquin Park
Goals
• Reach out to consumers before they get here and
when they arrive, so that we can welcome more
tourists.
• The Ministry will work in concert with industry
partners to identify regional priorities that move the
provincial RTO agenda forward.
• Double Tourism receipts by 2020
Muskoka
Georgian Bay Country
Almaguin Highlands
Algonquin Park
Roles/Responsibilities
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Muskoka
Strategy Development
Marketing
Product Development and Innovation
Attract Investment
Workforce Development and Training
Coordination
Manage Performance
Support Financial Sustainability
Georgian Bay Country
Almaguin Highlands
Algonquin Park
Funding
• Provincial Budget for the 13 Regions
– $65 Million per year in year 1 & 2
– $40 Million in year 3 and beyond
• RTO 12 Budget
– $1.25 million per year in fiscal 2010/2011
and fiscal 2011/2012 for a total of $2.5
million over two years.
Muskoka
Georgian Bay Country
Almaguin Highlands
Algonquin Park
Transitional Accomplishments
• Created transitional Board and held three
meetings
• Georgian Bay Country Tourism has been
named as the Administrator for Region 12
• By Oct. 31, prepare a 2010/2011 Operational
Plan
Muskoka
Georgian Bay Country
Almaguin Highlands
Algonquin Park
Transitional Board
• The transitional board comprises business
leaders from different sectors of the tourism
industry and geographic areas in RTO 12
Muskoka
Georgian Bay Country
Almaguin Highlands
Algonquin Park
Brenda Scott, iBrand Almaguin
JohnStewart,
Sorensen,
Owner, Almaguin
Couples Resort
Whitney
- Algonquin
Park,
David
President,
Highlands
Ontario
Inc. Sprucedale
South River,
Transitional Board
Al Dare, Wilson Lake Resort, Port Loring
Andrew Ryeland, Bear Claw Tours, Parry Sound
Brenda Scott, iBrand Almaguin, South River
David Stewart, Almaguin Highlands Ontario Inc. Sprucedale
John Sorensen, Couples Resort Whitney - Algonquin Park
Ken Turner, Woodland Echoes Resort, Magnetawan
Don MacKay, Dream Links Ltd. Bracebridge
Lorne Jolliffe, Manager, Motel 6, Huntsville
Gary Froude, Muskoka Cultural Impresarios, Port Carling
Jamie Hopkins, Santa’s Village & Sportsland, Bracebridge
Shannon Bebamash, Comfort Inn, Parry Sound
Jim Murphy, Park Planner, Algonquin Provincial Park
Muskoka
Georgian Bay Country
Almaguin Highlands
Algonquin Park
Destination Development Plan
By November 2010, begin an extensive consultation with
industry partners and stakeholders to identify regional
priorities for:
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Muskoka
3 year regional tourism strategy
Marketing
Product Development and Innovation
Investment Attraction
Workforce Development and Training
Coordination
Managing Performance
Financial Sustainability
Georgian Bay Country
Almaguin Highlands
Algonquin Park
Questions?
For further information please visit
www.rto12.ca
or
e-mail: [email protected]
Muskoka
Georgian Bay Country
Almaguin Highlands
Algonquin Park