Transcript Document

«ЦВЕТЫ/FLOWERS»
XXII INTERNATIONAL EXHIBITION OF
FLOWERS, PLANTS, EQUIPMENT AND
MATERIALS FOR ORNAMENTAL
GARDENING AND FLOWER BUSINESS
26-28 OF AUGUST 2015
Moscow, VDNH,
Pavilion 75
www.flowers-expo.com
Moscow, VDNH, 26-28 of August 2015
Globally recognized brand
International exhibition «ЦВЕТЫ/Flowers» - one
of the largest floral events for the product promotion,
presentation of new products and searching for new
business partners in Russia.
Exhibition «ЦВЕТЫ/Flowers» won many
international awards as an exhibition that meets
international standards and requirements. :
 UFI – The Global Association of the Exhibition
Industry.
 RUEF – Russian Union of Exhibitions and Fairs, The
Chamber of Commerce and Industry of the Russian
Federation.
International exhibition «ЦВЕТЫ/Flowers» traditional meeting place for representatives of flower
industry, specialists of floriculture and horticulture and
landscape designers all over the world. A place that
demonstrates new trends, innovative technologies and
creative ideas.
Floral business representatives choose exhibition
«Цветы/Flowers» as effective business platform for
meetings with colleagues, searching for strategic partners
and expansion of markets for their products and services.
www.flowers-expo.com
Moscow, VDNH, 26-28 of August 2015
Quality resource for successful business
Dynamics of international exhibition
«Цветы/Flowers» reflects high interest to this event
from Russian and foreign companies.
More than 65% of exhibition space were immediately
booked by last year exhibitors.
International exhibition «Цветы/Flowers» authoritative B2B project which combines
long history with modern exhibition technologies.
We created the most favorable conditions for
demonstrating your production and achieving positive
commercial outcome of participation in exhibition.
www.flowers-expo.com
Moscow, VDNH, 26-28 of August 2015
Subjects of the exhibition
 Cut and potted flowers;
 Ornamental and fruit trees;
 Flower seeds, bulbs, tubers and planting materials;
 Equipment and materials for floriculture and
ornamental gardening, tools for professionals and
floriculture fans;
 Ceramic, plastic, metal products;
 Accessories for flower arranging and floristic;
 Dried up and artificial flowers and plants;
 Equipment and packages to transport and sell flowers;
 Small architectural forms;
 Materials and equipment for the landscaping design;
 Greenhouses, winter gardens;
 Soils, composts, fertilizers, plants protection means;
Melioration;
 Specialized literature.
www.flowers-expo.com
Moscow, VDNH, 26-28 of August 2015
Exhibition statistics
Exhibitors:
400 participants from 30 countries
Russian companies - 258
Foreign companies -142
Including leaders of flower production and decorative
plants such as Columbia, Ecuador, Ethiopia, Kenya,
Holland, Germany, Denmark, Italy, France, Poland.
Russian exhibitors were presented by companies from 30
regions of Russia.
Visitors:
15 000 unique visitors
More than 20 000 visits
80% of visitors are industry professionals - florists,
landscape designers and architects, nursery owners,
flower industry representatives.
www.flowers-expo.com
Moscow, VDNH, 26-28 of August 2015
Visitors
Professional interests:
 Nursery products – decorative and fruit trees - 34%
 Cut and pottery flowers – 16%
 Floristic and design – 34%
 Searching for clients to sell their own production – 9%
 Equipment and technologies for horticulture and
gardening– 7%
9%
7%
34%
More than 39% of visitors - CEOs, making decisions
about supplies and delivery.
34%
16%
www.flowers-expo.com
25% of visitors – top managers that influence on making
decisions about supply and delivery.
Moscow, VDNH, 26-28 of August 2015
Place
VDNH – multifunctional exhibition, historical, cultural,
architectural and landscape complex, well known in
Russia and abroad.
Advantageous location of VDNH, close to Moscow city
center, with developed city infrastructure and good
transport availability, gives an opportunity to hold
different format and scale exhibitions with maximum
efficiency for both organizers and participants.
Pavilion № 75
One of the best VDNH pavilions build in accordance with
all modern exhibition standards.
Exhibition space – nearly 53000 sq.m., congress
center for 800 seats, 3 lection halls with capacity up to
100 people and 5 meeting rooms, 68 sq. m. each.
Spacious exhibition area, transformable halls with
ceilings up to 7 meters high and maximum load on the
floor up to 5 tons per sq. m., original and functional
architecture, Wi-Fi, modern telecommunication systems.
www.flowers-expo.com
Moscow, VDNH, 26-28 of August 2015
Business program
Events for industry professionals:
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Conferences
Round tables
Lectures
Seminars
Presentations
Master-classes
www.flowers-expo.com
Annual professional contests:
 Contest «Best exposition design»
 Contest «Novelty»
 Contest «The Best Innovative Solution in the field of
engineering and material support production and
sales of flower »
 Contest «Production quality»
 International competition for Russian florists
Moscow, VDNH, 26-28 of August 2015
Flower shows
Exhibition «Цветы/Flowers» - largest platform for
flower shows of the most famous florists from Germany,
Belgium, France, Spain, Korea, Taiwan, Moldavia,
Lithuania, Byelorussia and Russia.
Colorful show by famous in Russia and abroad master of
floristry Vyacheslav Rosca.
www.flowers-expo.com
Moscow, VDNH, 26-28 of August 2015
Flower shows
Floristic show from ROSCA flower studio
Vyacheslav Rosca, famous florist, member of Russian
National Guild of Florists, winner of floristic national
and international competitions.
www.flowers-expo.com
Moscow, VDNH, 26-28 of August 2015
Advertising campaign
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Advertising in 49 printed media, distributed in Russia,
Ukraine, Byelorussia, Kazakhstan, Holland, Spain,
Poland, Germany, Taiwan, Columbia, Ecuador.
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Promoting exhibition «Цветы/Flowers» on leading
international industry events in Russia and abroad.
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Advertising in industry Media, on popular TV channels.
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Outdoor advertising in Moscow.
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Internet search engine advertising.
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Internet advertising on industry websites, forums,
portals, in social networks.
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Sending e-mails about exhibition to 25000 industry
professionals.
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Distributing 3000 informational brochures and 80000
invitations.
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Оn-line visitors registration and system of advanced
business appointments.
www.flowers-expo.com
Moscow, VDNH, 26-28 of August 2015
Patronage:
Moscow Government
Russian Ministry of Agriculture
The Chamber of Commerce
and Industry of the Russian Federation
Partners:
Association of Russian Florists
General information partner:
«Цветы» magazine
www.flowers-expo.com
Moscow, VDNH, 26-28 of August 2015
Contacts:
Director of the exhibition
Balbashova Olga
Tel: +7 (495) 544-38-20
E-mail: [email protected]
Senior manager for
Russian exhibitors
Valova Irina
Tel: +7 (495) 544-38-23
E-mail: [email protected]
www.flowers-expo.com
Organizer:
JSC “VDNH”
Official website:
www.flowers-expo.com
Moscow, VDNH, 26-28 of August 2015
See you on exhibition
«ЦВЕТЫ/FLOWERS -2015»!
www.flowers-expo.com
Moscow, VDNH, 26-28 of August 2015