Transcript www.pohjolarak.fi

Seniorgården AB
Beautiful and functional homes for the over 55s
Ebba Sääw Project Manager
2015-01-15
Seniorgården AB
Seniorgården AB is a subsidiary of
JM AB and was established in 1990.
Seniorgården builds homes for
people aged 55 and over.
Since 1993, the company has
developed some 5,000 apartments
for seniors, and about 1,500
apartments in care homes,
amounting to 60-70% of this
segment in the Stockholm region.
Storgötebor
g
Skåne
Storstockholm
Uppsala,
Mälardalen
Örebro
Linköping,
JM AB – our parent company
JM AB is one of the leading developers of housing and residential
areas in the Nordic region. Operations focus on new-build homes
in attractive locations, with emphasis given to expanding
metropolitan areas and university towns in Sweden, Norway,
Denmark, Finland and Belgium.
JM seeks to promote long-term quality and environmental
considerations in all its operations. Annual sales total
approximately SEK 13 billion, and the company has some 2,400
employees. JM is a public limited company listed on the OMX
Nordic Exchange in the Large Cap segment.
The number of over 65s in Sweden
Source: SCB
Tomorrow's senior (intermediate) housing
1.2 million people (born 1945 – 1954),
including about 55 - 70% living in
single-family homes/townhouses.
•
What does this generation want?
Used to welfare provision
– enjoy life, eat well
Experience-focused
– travel, tend not save
Liberated from previous generation
– socialize with friends and acquaintances
•
How do they want to live?
– One in four wants to move after retirement
– One in four wants to move to another form of housing before retirement
Source: SCB 2013, Kairos Future.
Seniors’ housing is often built:
• Close to services and
communications
• As a smaller fill-in project in
older residential areas
Blackeberg, Bromma. 24 senior apartments
Beautiful living
We aim for:
- carefully designed floor plans
- effective lighting
- generous ceiling height
- quality materials and co-ordinated
color schemes to enhance comfort
and well-being
Functional living
Safety and accessibility make life
easier for residents, and allow
them to retain independence
despite disabilities such as
impaired sight, hearing or mobility.
Social contact, community
• The community room is a
natural meeting place that
stimulates social activities
such as meetings, afternoon
teas, dinners, pub nights etc.
• Guest rooms are also located
close to community rooms.
Senior accommodation design program
Our program includes around 100 points
for long-term living with enhanced
accessibility.
Accessible
•
•
•
•
No differences in floor levels
Low bevelled thresholds
Wheelchair friendly dimensions
Free space in door openings
Functional
•
•
•
•
Side-hung windows, easy to open with
low height handles
Low window sills in bedrooms and living
rooms
Electrical sockets with timers, easy to
reach
Generous and accessible balconies,
transparent front prepared for glass
enclosures
Kitchen
• Free spaces in front of kitchen
fittings and dining tables
• Clear worktop surfaces next to
ovens, fridges and freezers
• Counter cabinets that can be
dismantled
• Built-in ovens
Bathroom
• Square bathrooms where
possible
• Elevated toilets, bathroom mirror
placements
• Walls prepared for grab rails to
be fitted next to showers and
WCs
Entrance, stairs and lift
•
•
•
•
•
•
•
•
Automatic door opener and
elbow switch at building
entrances
House phones with code locks
Indoor entrances with seating
furniture
Low post-office boxes
Clear colour marking of
beginning and end of stairs
Handrails fully rounded and
extended
Lifts fitted with mirrors, seats
and handrails on one long side
Security doors
Outdoors
•Accessible courtyards designed to
be attractive all year round
•Taxi and transportation service dropoff/collection points within 10m of
buildings’ entrances
•Lightning
Common area
•Community rooms for socializing
•Guest rooms for overnight visitors
•Common laundry rooms
•Wheelchair storage
Services in the home – Seniorgården’s
offer
Selected and affordable services for a better life, and an individualized
choice of services.
Before your move At your new home
•
•
•
•
Help in the garden
Moving help
Cleaning
Storage
•
•
•
•
•
Cleaning
Window cleaning
Odd job help
Grocery shopping and errands
Companionship and care
Your new life
•
•
•
Holiday
accommodation
abroad – long stay
Parties and catering
Hire cars
Sweden’s most satisfied clients
Seniorgården’s residence, Majro, in
Stockholm was named Sweden’s Best
Residential Project 2013.
This project has the most satisfied clients of
any residence in Sweden in 2013, and
received a CSI rating* of 88 out of a
maximum 100 points, compared to a
segment average of 74 in 2013.
In 2010, Seniorgården won the Best
Residential Project for its Rosariet
development in Malmö which had a CSI of
84.
* CSI = Customer satisfaction according to Prognoscentret’s
index.
Reference Projects
Hammarby Sjöstad - Sjöstadskajen
Celebrating 10 years in an active housing association
• Wednesday afternoon tea
under the pergola
• Pub nights
• Bridge
• Study clubs
• Museum visits
• Spring parties
• Crayfish parties
• Wine tasting
• BBQ nights
Hammarby Sjöstad - Sjöstadshamnen
New developments in the same area 10
years on
Bromma – Södra Ängby
“Our association uses Seniorgården’s
service program.
An easy and convenient way to get help
with what you can’t do or don’t have time
to do yourself.”
Eva Jansson
Västerhaninge – Prästallén
“We received excellent help from the
interior designer when we were planning
the shared spaces.
Now we have a cosy room for guests
staying the night and a homey and social
meeting space for us who live here.”
Solveig Hasselqvist
Uppsala - Källparken
“Right at the top of our building we
have a shared living room with
fantastic views.
We meet spontaneously, watch TV,
have a coffee or a glass of wine
together”.
Ingalill Larsson
Vellinge – Ljunghusen
“I have a new, more liberated life. After
30 years’ living in a house, I now live in
a three-room apartment with a balcony
and a view of the sea. The move has
given me the time and appetite to enjoy
life.”
Marianne Hörling Ohlsson
Nursing and care homes
What are nursing homes?
Specialized housing for seniors in need of
assistance.
•
•
•
•
•
Home-like residence for nursing, care and
supervision
Professional care around the clock
Needs tested
About 50 to 80 apartments in groups of 9
to 12 in a department
Central location, close to communication
links
Lillängen
Design of special senior housing units
Seniorgården's design program
•Color scheme adapted for people with dementia and impaired sight
•Garden especially designed for elderly people
•Designed for personnel coordination and efficiency; for example, shared
kitchen and common room
•Leadership room in departments
Nursing home Stockholm - Nacka
Forty-five apartments, open 2009.
Nursing home Stockholm - Lidingö
64 apartments, open 2012.