Transcript Diagram
Making Invitations Reading and Writing LOGO 制作者:李响 制作者单位:广东警官学院 高等教育出版社 高等教育电子音像出版社 Unit 5 Making Invitations Career Skill Description 1 Getting Things Ready 2 Things to Do 3 Things to Write 4 More Things to Do Section 1 Getting Things Ready In this unit, you will learn to: 3 2 1 • understand invitations through reading next • write letters of invitation • make responses to invitations Section 1 Getting Things Ready next Section 1 Getting Things Ready Activity 2: Read the passage in Section 2 and complete the following paragraph. Writing and delivering invitations to 1)___________, customers potential customers, or colleagues to attend your important 2)_____________ business-relatedoccasions requires careful attention. Though great opportunities 3)____ lie in it, if done improperly, it can cause 4)__________ undesired results. The eight guidelines in the passage will help you make your professional and effective business invitation letters 5)___________ back Section 2 Things to Do Things to Do Activity 2 Activity 1 Listen and Write back Related Information Read and Think Section 2 Things to Do Related Information: Accepting and Declining an Invitation Accepting an invitation is a good way to develop relationships, but sometimes turning down the offer is the only realistic solution for those with a busy schedule or personal reasons. Things for you to consider and to do: 1 . Understand why you were invited. Is your friend inviting you? Do you work in a small company, and your boss is inviting you to dinner? Are you expected to attend this invitation? What would be the consequences if you didn’t attend? Section 2 Things to Do 2. Weigh the importance of this invitation. There are many social obligations we face throughout life, some more important than others. A social event that typically occurs once in a lifetime, such as a ‘coming of age’ party or someone’s wedding, should have more importance over a night at the movies. How does this invitation rate compared with your existing obligations and priorities? 3. Thank the person. Someone is taking their time to invite you to some event they feel is worthwhile. Thank the person for their consideration. Section 2 Things to Do 4. Create a delay if needed. If you’re confronted in person with a verbal invitation, respond with a request to check your schedule. This may be communicated within a question, as in “do you mind if I check my schedule and get back to you?”, or a statement, “I really need to check my schedule before I commit to anything”. 5. Be honest. To an extent, truthfully give the person a yes-or-no response. Sometimes a direct answer is desired, especially if the invitation is a social event with an RSVP. Section 2 Things to Do 6. Follow up with a positive conclusion. If applicable, let the person know you are interested in accepting the social event at a different time or under different circumstances. Showing interest softens the rejection of an offer. 7. Accept the first invitation or don’t accept any if you received more than one for a particular night that would overlap or conflict. back Section 2 Things to Do Activity 1 Listen and Write. professional back prize drawing recipient as far ahead as possible start with at the bottom of related to electronic copy incentive countdown Section 2 Things to Do 1 What information should be included in a short, effective invitation? 3 next back Why is writing and delivering invitations important? Read and Think 2 What guidelines are useful for writing a professional and effective business invitation letter? Section 2 Read and Think A Quick Guide to Writing a Business Invitation Letter Writing and delivering invitations to customers, potential customers, or colleagues to attend your important business-related occasions requires careful attention. Though great opportunities lie in it, if done improperly, it can cause undesired results. The following guidelines will help you make your business invitation letters professional and effective: words sentences Section 2 Read and Think 1) Pay personal attention — Although it requires a little more effort, it pays off. Start your invitation with the recipient’s first name, i.e., “Dear George” is far more effective than “Dear Madam or Sir”. We all like to read our names. 2) Make it brief — People are busy; they prefer a short, effective invitation that quickly answers the following questions: What? Where? When? Tell them clearly and briefly. 3) Be creative — Use humour or something related to your business that makes people smile. This may increase their interest in your event. words Section 2 Read and Think 4) Offer an incentive — It shows you understand that your invitees’ time is valuable. Invite them to a free luncheon or enter them in a prize drawing. Incentives also serve to keep your guests there until the end. 5) Set a convenient date — Plan your occasion as far ahead as possible and you give your invitees more opportunities to keep the date open. 6) Add RSVP information — Include RSVP at the bottom of the invitation if you need to know who will be attending; for example, ‘RSVP’ followed by your telephone number. words sentences Section 2 Read and Think 7) Send reminders — Send an electronic copy of your invitation as a reminder seven and three days before the occasion, with the subject line “Countdown to Blue Sky luncheon — only three more days!” 8) Determine the wording — Should the language be formal or informal? A formal invitation might say, ‘Dr. and Mrs. Stanley request the pleasure of your company,’ whereas a more casual note might say, ‘Please join us.’ (314 words) translation words back Section 2 Read and Think Task 1 Test your problem-solving ability. Find out the different types of invitations and share your ideas with your partner. Generally speaking, invitations fall into three main types: diplomatic, business and personal. The first two tend to be formal while the last one can be either formal or informal, depending on the event itself. Diplomatic and business invitations are more or less the same in terms of format and wording. Personal invitations are varied based on the nature of the event. Personal invitations may include weddings, anniversaries, bridal & baby showers, birthdays, graduations, communions, confirmations, house-warmings, etc. next Section 2 Read and Think Task 2 Tell whether the following statements are true or false. Write T for True and F for False. 1. Writing and delivering business invitation letters requires careful attention. T 2. Though business-related occasions may bring great opportunities, improper invitations may cause undesired results. T 3. It’s more effective to start your invitation with “Dear Madam or Sir”. F next Section 2 Read and Think 4. Incentives may serve to keep your guests there until the end. T 5. In order to have more guests, you’d better plan your occasion as early as possible. T 6. An informal invitation might say, ‘Dr. and Mrs. Stanley request the pleasure of your company.’ F next Section 2 Read and Think Task 3 Give brief answers to the following questions. 1. Can you list the guidelines which help you make your business invitation letters professional and effective? Pay personal attention, make it brief, be creative, offer an incentive, set a convenient date, add RSVP information, send reminders and determine the wording. 2. Why should one plan an occasion as far ahead as possible? Because doing so may give the invitees more opportunity to keep the date open. next Section 2 Read and Think 3. How can you increase the invitee’s interest in your event? To use humour or something related to your business that makes people smile. 4. What should you do if you need to know who will be attending your event? To include RSVP at the bottom of the invitation; for example, ‘RSVP’ followed by your telephone number. 5. What can be used as a reminder? An electronic copy of your invitation may be sent to the invitee seven and three days before the occasion. next Section 2 Read and Think Task 4 Match A with B. A 1. 请回复 2. 主题行 3. 尽可能提早 4. 倒记时 5. 业务相关的 6. 抽奖 7. 简洁明了 8. 潜在客户 9. 免费午餐 10. 商务邀请函 next B a. briefly and clearly b. a potential customer c. business-related d. prize drawing e. as far ahead as possible f. subject line g. RSVP h. countdown i. a business invitation letter j. free lunch/luncheon 1- g 2-f 3-e 4-h 5-c 6-d 7-a 8-b 9. j 10. i Section 2 Read and Think Task 5 Fill in the blanks with the right words or phrases. Change the form where necessary. start… with pay attention countdown although as far ahead as possible prefer pay off incentive whereas related to 1. Gorge kept his coat on, although _______ it was warm in the room. 2. When you set the date, please inform us as far ahead as possible _________________________. 3. Radar employs radio waves ________ whereas sonar uses sound waves. 4. Which one do you _____, prefer a glass of sherry or a cocktail? Section 2 Read and Think 5. We should pay __________ attention to the issue of environmental protection. countdown 6. The _______________ was well under way. start with 7. Let’s ________ our party _________ a light music. 8. Your efforts will ___________ in the long run. pay off 9. The management is taking ___________ incentive measures to increase the company’s productivity. 10. There are many job opportunities ____________ my related to major. back Section 3 Things to Write Things to Write back Activity 1: Activity 2: Task-based Writing Applied Writing Writing a Letter of Invitation Invitations and replies to them Section 3 Things to Write Activity 1: Task-based Writing. Task 1 Study the following tips for writing. Writing a Letter of Invitation Task 2 Study the following language for writing. Task 3 Study the following model for writing. Task 4 Supply information to business invitation letter. back Section 3 Things to Write Task 1 Study the following tips for writing. When writing a letter of invitation, you should pay attention to the following: 1. Include specific details: occasion, time, date, place and purpose; 2. Mention whether spouses, children, or other family members are invited; 3. State the appropriate dress, and the preferences or appropriateness of gifts; 4. Ask for a response by a certain date so that you are not left with indecision about food and space. If a response is not necessary, say so. 5. To express your warmth in the invitation. back Section 3 Things to Write Task 2 Study the following language for writing. Words and phrases: be invited for 受邀参加 look forward to… 期待着··· a party in honour of… 为向···表示敬意而举办的宴会 next Section 3 Things to Write party dress 礼服 garden party 游园会 personal notepaper 个人信笺 make sure that… 确定··· specific requirements 特殊需求 hear from you 等你的回音 at your earliest convenience 早日 next Section 3 Things to Write Sentence patterns: May I have the honour of your companry at dinner? ... request the pleasure of… The reception will be held in…, on… I hope you are not too busy to come. The favour of a reply is requested. Please confirm your participation at your earliest convenience. back Section 3 Things to Write Task 3 Study the following model for writing. Letter of Invitation June 20, 2009 Mrs. Alice Huffman 1514 Aberdeen Ave. Montreal, QC H3C 1L2 Dear Mrs. Huffman, Private Preview Showing — Winter Fashion Collection 2009 — Ticket No. 0818888 As one of our longtime valued customers we would like to invite you to our special Private Preview Showoing of our Winter Fashion Collection for 2009. next Section 3 Things to Write The showing will take place at our downtwon store at 500 Sherb St., Sunday evening, December 20, 2009, from 6:30 p.m. to 10:30 p.m. Limited free parking will be available in our parking garage on the River Street side of the store. In addition there will be a number of winter promotion draws. So don’t miss out on the fun! For entry into the show and to be eligible for nay of the draws you will be required to produce this original invitation with your ticket number orinted on it. next Section 3 Things to Write In order that we may plan for snacks and refreshments appropraitely, if you plan to attend, we ask you to please call John Smith at (555) 2222-6666 and advise him by December 15th. Everyone here at the Fashion House looks forward to meeting you and sharing a wonderful evening with you. Yours sincerely, Mary Honeyman Mary Honeyman Show Co-ordinator back Section 3 Things to Write Task 4 Supply the necessary information to the following business invitation letter. Dear Sir/Madam: We would like to invite you to an exclusive presentation of our new [product]. The presentation will take place at [location], at [time] on [date]. There will also be a reception after the presentation. We hope you and your colleagues will be able to attend. next Section 3 Things to Write [company] is a leading producer of highquality [product]. Our new models offer superb quality and sell at reasonable prices, and their new features give them distinct advantages over similar products from other manufacturers. We look forward to seeing you on [date]. Just call our office at [phone number] we will be glad to secure a place for you. Sincerely yours, [ name ] ______ [title] _________ back Section 3 Things to Write Activitiy 2 Applied Writing. Task 1 Look at the words. corporation n. 公司 sample n. 样品 display v. 展示,陈列 China Import and Export Fair (Canton Fair) 中国进出 口商品交易会(广交会) next Section 3 Things to Write Task 2 Supply the missing words for the following invitations and replies to them. January 15, 2009 Dear Sir/Madam: We should like to invite your corporation to attend the Trade Fair to be held from April 14 2009 International 1) __________ to May 4 at in Guangzhou. Full 2) ________ details on the fair will be sent in a week. We look forward to hearing from you soon, and hope that you will be able to attend. Yours faithfully, (Signature) Fair Co-ordinator next Section 3 Things to Write January 25, 2009 Dear Sir, Many thanks for your letter of 3) __________ January inviting our corporation to participate in the 2009 China Import and Export Fair. We are very pleased to 4) __________ accept your invitation and will plan to bring enough samples of our products to display as we did in the previous years. We are looking forward with pleasure to seeing you at the Fair. Yours sincerely, (Signature) Manager next Section 3 Things to Write Dear Sir, Thank you very much for your 5) __________ invitation to attend the 2009 International Trade Fair. As we are going to open a repair shop in your city at that time, we are sorry that we shall not be able to attend. We wish you a great 6) _________ success in this year’s Fair and hope to co-operate with you next time. Yours faithfully, (Signature) Manager back Section 4 More Things to Do More Things to Do Activity 1 Reading More back Activity 2 Focus on Grammar Section 4 More Things to Do Task 1 Read the passage and fill in the blanks with appropriate words from the box below. out of take care sound worthwhile end relationship outcome as much as response appreciation Declining (婉拒) Invitations Most people hate to say “no”, but not as much as other people hate to hear it. Therefore, 1)__________ your challenge in declining invitations is to get yourself 2)________ out of the situation while maintaining (维持) the 3)_______ relationship. Section 4 More Things to Do To do so, state your understanding of the situation or need. Often people assume that your “no” means that you do not thoroughly understand the real situation or need. You have to 4)___________ take care to demonstrate the readers appreciation of the situation. that you do have a(n) 5)______________ At first step, agree that the need is real or the cause is 6)_____________. worthwhile “The meeting certainly deserves of support and attention.” Add your reason for a negative (否定的) response if you wish. Giving a reason makes your 7)_________, sound more thoughtful. decision 8)________ Section 4 More Things to Do “My schedule has just become too full.” And by all means, end with a goodwill statement outcome for the event, occasion, about the positive 9)________ situation, or cause. “I hope you will be extremely successful with such an event.” “The party sounds like a wonderful idea. I’m sorry I will have to miss it.” Saying “no” does not have to mean the 10) _____ end of the relationship. next Section 4 More Things to Do Task 2 Choose the answer that best completes each sentence. 1. The challenge in declining an invitation lies in __________. A) how to keep away from the invitation B) how to maintain the relationship C) how to understand it D) how to accept it Section 4 More Things to Do 2.The word “assume” in the 2nd Paragraph most probably means “__________”. A) maintain B) undertake C) continue D) suppose Section 4 More Things to Do 3. In declining an invitation, you should ___________. A) express your appreciation of the situation B) state the importance of the relationship C) focus on the need of the event D) read the invitation carefully Section 4 More Things to Do 4. It’s desirable to give a reason for your negative response because ________. A) it deserves attention B) it is the first step C) it shows your consideration D) it harms the relationship Section 4 More Things to Do 5. According to the passage, saying “no” ________. A) means the end of the relationship B) does harm to the relationship C) means you can not participate in the event D) is not easy for many people back Section 2 Read and Think A Quick Guide to Writing a Business Invitation Letter Writing and delivering invitations to customers, potential customers, or colleagues to attend your important business-related occasions requires careful attention. Though great opportunities lie in it, if done improperly, it can cause undesired results. The following guidelines will help you make your business invitation letters professional and effective: back Section 2 Read and Think A Quick Guide to Writing a Business Invitation Letter Writing and delivering invitations to customers, potential customers, or colleagues to attend your important business-related occasions requires careful attention. Though great opportunities lie in it, if done improperly, it can cause undesired results. The following guidelines will help you make your business invitation letters professional and effective: back Section 2 Read and Think 1) Pay personal attention — Although it requires a little more effort, it pays off. Start your invitation with the recipient’s first name, i.e., “Dear George” is far more effective than “Dear Madam or Sir”. We all like to read our names. 2) Make it brief — People are busy; they prefer a short, effective invitation that quickly answers the following questions: What? Where? When? Tell them clearly and briefly. 3) Be creative — Use humour or something related to your business that makes people smile. This may increase their interest in your event. back Section 2 Read and Think 4) Offer an incentive — It shows you understand that your invitees’ time is valuable. Invite them to a free luncheon or enter them in a prize drawing. Incentives also serve to keep your guests there until the end. 5) Set a convenient date — Plan your occasion as far ahead as possible and you give your invitees more opportunity to keep the date open. 6) Add RSVP information — Include RSVP at the bottom of the invite if you need to know who will be attending; for example, ‘RSVP’ followed by your telephone number. back Section 2 Read and Think 4) Offer an incentive — It shows you understand that your invitees’ time is valuable. Invite them to a free luncheon or enter them in a prize drawing. Incentives also serve to keep your guests there until the end. 5) Set a convenient date — Plan your occasion as far ahead as possible and you give your invitees more opportunities to keep the date open. 6) Add RSVP information — Include RSVP at the bottom of the invitation if you need to know who will be attending; for example, ‘RSVP’ followed by your telephone number. back Section 2 Read and Think 7) Send reminders — Send an electronic copy of your invitation as a reminder seven and three days before the occasion, with the subject line “Countdown to Blue Sky luncheon — only three more days!” 8) Determine the wording — Should the language be formal or informal? A formal invitation might say, ‘Dr. and Mrs. Stanley request the pleasure of your company,’ whereas a more casual note might say, ‘Please join us.’ (314 words) translation back Section 2 Language Study deliver: v. bring or transport to the proper place or recipient; distribute 递送;分发 For example: His job is to deliver groceries for a supermarket. 他的工 作是为一家超市运送食品。 It’s time to deliver the mail. 该投递邮件了。 back Section 2 Language Study potential: a. capable of being but not yet in existence; latent 潜在的;潜伏的 For example: He found a potential problem in the plan. 他发现了计 划里潜在的问题。 You may have potential abilities for the job. 你可能有 干好那件工作的潜能。 back Section 2 Language Study lie: v. exist; be 存在,在于 For example: The solution lies in research. 答案出于研究。 His failure lies in his laziness. 他的失败是由于他的 懒惰。 back Section 2 Language Study undesired: a. not wanted or desired 不期望的;不受 欢迎的 For example: The speech brought about undesired results. 这次演讲 引发了不希望发生的结果。 Such behaviours are undesired here. 这种行为在这里 不受欢迎。 back Section 2 Language Study if done improperly ...: This is an elliptical sentence meaning “if it is done imporperly”, where it is refers to the writing and delivering of invitations. For example: If known earlier, I would have gone there. 如果早知道, 我当时就去了。 If made better, the cake would taste more delicious. 如 果做得再好些,蛋糕会更好吃。 back Section 2 Language Study guidelines: n. official instructions or advice about how to do something 指导方针;行动纲领 For example: The Ministry of Education has issued new national guidelines for science teachers. 教育部发布了新的 全国理科教师指导条例。 New employees are supposed to follow the guidelines strictly. 希望新职员严格按照指南办事。 back Section 2 Language Study professional: a. showing a high level of skill or training 专业的;内行的 For example: It is a firm with the most professional approach to marketing. 这是一家具有最专业营销手段的公司。 back Section 2 Language Study pay off: bring benefit or reward 得到回报;盈利 For example: All those weeks of studying will pay off when you take the exam. 所有那几周的学习都会在考试的时候见 成效。 The investment in the stock market paid off poorly. 在 股市上的投资得到了可怜的回报。 back Section 2 Language Study creative: a. involving a lot of imagination and new ideas 创造性的;创新的 For example: The government should make creative use of tax and incentives to achieve economic goals. 政府应该为实 现经济目标而对税收和激励机制创造性地使用。 Human beings are creative animals. 人类是有创造力 的动物。 back Section 2 Language Study incentive: n. something, such as the fear of punishment or the expectation of reward, that induces action or motivates effort 奖励;刺激;诱因;动机 For example: They want to stimulate growth in the region by offering incentives to foreign investors. 他们想用奖励外商投 资的办法来刺激该地区的发展。 Incentives play an important role in modern management. 激励在现代管理中发挥着重要作用。 back Section 2 Language Study luncheon: lunch, especially a formal lunch for a lot of people (正式的)午餐 For example: They treated the guest to a lucheon in the best restaurant. 他们在最好的酒店里用午宴款待客人。 We’re expecting the yearly luncheon. 我们正期待一年 一度的大午餐。 back Section 2 Language Study Plan your occasion as far ahead as possible and you give your invitees more opportunity to keep the date open. The sentence pattern “imperative + and” is equal to “If ..., ...” For example: Give me enough financial support and I’ll finish the project in time. 如果给我足够的财力支持,我会按 时完成那个项目的。 Say it again and I’ll leave at once. 你再说一遍,我就 立马走人。 back Section 2 Language Study RSVP: a French expression meaning ‘please reply’ used on written invitations to ask the person invited to say whether they can go to a social event or not (请柬用 语)请赐复 back Section 2 Language Study reminder: n. a letter or note that reminds one of something that they need to do or need to remember (提醒人记住某事的)提示信件;提示便条 For example: This is just a reminder to let you know that Stefan’s arriving on Saturday. 这只是张提示便条,提醒你斯 蒂芬星期六会到。 Send them a reminder a month ahead. 提前一个月给 他们寄一封提示函。 back Section 2 Language Study wording: n. the words that are used in a particular piece of writing or speech 用词;措辞 For example: The wording of the proposal needs careful consideration. 提议的措辞还需仔细推敲。 Mind your wording! 注意你的措辞! back Section 2 Language Study whereas: conj. while on the contrary 然而;但是;相 反 For example: She is clever whereas he is dull. 她很聪明,而他却愚 笨。 He prefers tea whereas I prefer coffee. 他喜欢茶而我 喜欢咖啡。 back Section 2 Translation 书写商务邀请函的快速指南 书写及发送邀请函给客户、潜在的客户或同事, 邀请其参加重要的商务活动,需要谨慎对待。尽管 其中蕴涵着巨大的商机,但如果处理不当,会造成 不令人满意的结果。以下的指南有助于你制作出专 业、高效的商务邀请函: 1)个性化 — 尽管有点麻烦, 但这是值得的。以收信 人的名字开始你的邀请函,例如,“亲爱的乔治” 远比“亲爱的女士或先生”效果更好。人们都喜欢 读到自己的名字。 2)简洁 — 人们都很忙,喜欢简短、高效的邀请函, 清楚、简洁地说明何事,何地点,何时。 next Section 2 Translation 3)新意 — 运用你的幽默感或使用引人发笑的、与 你业务相关的言语。这样可以引起别人对你所邀请 的事情的兴趣。 4)略施小惠 — 这么做说明你懂得被邀请人的时间 的宝贵。邀请他们参加一个免费的午餐或抽奖。这 样做还可以把你的客人留到活动结束。 5)确定一个方便的时间 — 尽可能地提早做出安排, 以便留给被邀请人更多的机会预留时间。 6)添加RSVP信息 — 如果你需要知道有谁将会参加 活动,就在邀请函的底部写上RSVP(请回复),例 如,可以在‘RSVP’后面提供你的电话号码。 next Section 2 Translation 7)提醒 — 在活动开始的一周前和三天前,发送电 子版的邀请函作为提醒,例如,主题行为“Blue Sky午餐倒记时 — 还有三天啦!” 8)确定言语风格 — 邀请函的语言应该是正式的呢? 还是非正式的呢?一封正式的邀请函,可以这样 措辞:“Stanley博士携Stanley女士期望您的参 与”,而较为随意的便条可以说“请参加到我们 的活动吧”。 back Section 4 Focus on Grammar Task 1 Study the following English sentences and translate the Chinese sentences into English. 1) I am writing a letter to my family now. 我正在学习驾驶。 I am learning to drive now. 2) They are making a plan for the next season. 我们公司在招聘新职员。 Our company is recruiting new employers. next Section 4 Focus on Grammar 3) Sam is delivering newspapers from door to door. 汤姆正在接受面试。 Tom is being interviewed. 4) All of you are doing well in your English studies. 他们在为参加展会做准备。 They are making preparation for the exhibition. 5) We are having a good time here at the English Corner. 他们在写会议邀请函。 They are writing invitations for the conference. next Section 4 Focus on Grammar Task 2 Put the following sentences into the negative (否定的) and interrogative (疑问的) forms after the model. 1) Mary is teaching her sister how to swim. Mary is not (isn’t) teaching her sister how to swim. Is Mary teaching her sister how to swim? 2) The managers are listening to a report on the sales record. ● The managers are not (aren’t) listening to a report on the sales record. ● Are the managers listening to a report on the sales record? Section 4 Focus on Grammar 3) The secretary is typing an invitation letter. ● The secretary is not (isn’t) typing an invitation letter. ● Is the secretary typing an invitation letter? 4) We are doing the right thing. ● We are not (aren’t) doing the right thing. ● Are we doing the right thing? 5) They are watching a football match on the Internet. ● They are not (aren’t) watching a football match on the Internet. ● Are they watching a football match on the Internet? back