Transcript Presentation Title

Client Name Here - In Title Master Slide
MnPass
Attitudinal Evaluation
Overview and Update
Johanna Zmud / NuStats
October 28, 2004
Presentation Overview
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Survey Objective
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Survey Design
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Instrument
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Pilot Test
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Sample Design & Composition
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Next Steps
Survey Objectives
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Measure changes in behavior:
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Route
Mode (SOV, HOV, TRANSIT)
Vehicle occupancy
Departure time
Toll lane use
Willingness to pay for HOT lanes
Measure changes in attitudes/ perceptions:
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Congestion levels
Satisfaction with road system performance
Traffic safety
Noise levels
Air quality
Perceptions of Impacts on Equity
Survey Design
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Panel Design
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3 waves of telephone data collection
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One prior to implementation (Nov 2004)
Two subsequent waves –
• Sep/Oct 2005
• Apr/May 2006
Eligible panel members
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18+ years of age
Used I-394 or I-35W in past 5 weekdays between
6am and 9pm (or alternatives Hwy 55, Hwy 77)
Peak/ non-peak split
Not moving/ changing jobs in next year
Outline of Baseline Instrument
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Brief introduction script
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General Opinion and Attitude (8)
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MnPass Awareness/ Knowledge/ Potential
Usage (10)
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Usual Trip Making (last 5 weekdays) (11)
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Detailed Info for Most Recent Trip (33)
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SP scenarios – vary time and cost (8)
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Demographic Characteristics (10)
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Recruit Panel
Pilot Test
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8% refusal
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10% not qualified (not use target segments)
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Length of interview 19.5 minutes
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Congestion a major problem
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Half aware of MnPass project
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40% willing to pay fee to use HOV lane
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80% of collected trips classified as SOV
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Time of travel follows expected distribution
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Majority of trips work-commute or work-related
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Low use of HOV lanes
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High participation in panel (43 of 44)
Wave 1: Sample Composition
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Sampling Frame: Households in travel sheds
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Wave 1: 1000 respondents
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700 I-394
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300 I-35W
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Wave 2: 1400 respondents
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Wave 3: 1600 respondents
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New Recruits
• MnPass Database
• Transit / HOV intercepts
Next Steps
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Advance mailing
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Baseline data collection
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Baseline analysis and report
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Panel maintenance