Transcript Slide 1
Orientation Training Workshop
3G Introduction 3G Services Expected customer 3G queries Summary
3G
was launched in a big way in 2002-03
But subscribers rejected 3G initially
(There was Less than 2 % penetration in first 2 years)
3G Commercial Networks 3G Network Launch Commitments There are more than 185 commercial networks in more than 80 countries
BSNL has launched 3G services in selected cities and has a clear 6 month to 1 year lead over the nearest rival.
BSNL needs to ensure that the 3G launch is a success.
[ What does 3G bring to the table..?]
Increased Capacity Increased voice capacity.
Increased data speeds.
End user services Enhanced experience on existing services New exciting services Revenue potential Increased ARPU from subscribers.
New revenue streams.
High quality voice Mobile Broadband Enhanced Content services – Music/ tones/pictures Video services Video Call/streaming videos/ Video clips Business solutions E-Mail/enterprise services
Mobile TV allows the user to view TV channels on the mobile
The content services include the following: Full movie /music download Live news & sport updates Interactive games Video streaming Wallpapers and Tone downloads
Users can download full track music and videos on their mobile any time , any where
This has happened: This is happening now:
Mobile Broadband signifies High speed Wireless access Access devices like a portable laptop or a mobile handset are typically used. 3G gives the user the flexibility to access high speed internet any time anywhere.
Video Call
With the deployment of 3G,Video call service will put BSNL on clear cut advantageous position with respect to it’s competitors
Video Call
A girl in a city looking and talking to her grandmother ,living in a rural area, through 3G Phone
Video Mail
In addition to voice mail available on 2G platform, with 3G we can deploy video mail service also
Video Conferencing With 3G Technology we can have video conferencing facility through our mobile phones
ring tone music game news chat sport
Teens Demographic Profile Age 5-15 years Still in School Belonging to High income group Attitude to Technology Like cutting edge technology Use mobile phone as a personal statement Target Services Instant Messaging Video calls Music Downloads MMS
Youth Demographic Profile Age15-24 years Mix of college- going and working Belonging to medium to High income group Attitude to Technology Like new technology Heavy user of telecom services for socializing Emphasis on design brand and new features to show off.
Target Services • Interactive Game • Video calls • Music Downloads • See Me TV, Mobile TV • Mobile Blogging
Professional Demographic Profile Age25-54 years Graduate & Post Graduate Salaried & self employed people with medium to higher salary Attitude to Technology Needed for productivity improvement Fashion and status improvement Emphasis on design brand and new features to show off.
Target Services • Mobile Banking / Mobile Trading • Video calls / Video surveillance • Video on Demand / Mobile TV • Location based services/ High Speed internet
Adult Demographic Profile Age25-54 years Graduate & Post Graduate Blue collared workers Low to medium salary Attitude to Technology Slow to adoption to new technology Uses technology if it has quantitative benefits in their lives Target Services • Email • Bill Payment • Location based services
Seniors Demographic Profile Age 54 years and above Retired and home makers Low to medium salary Attitude to Technology Often scared to new technology Feels stressed out and less in control while using the technology Target Services • Email • Bill Payment • music download Video call
Mobile TV
Getting the right (most attractive) content providers (TV Channels) is vital.
Easy service enablement for customers.
Mobile Sports Clips
Early-to-market with mobile video, rapid download.
Content that appeals to many and that are willing to pay.
Content that is updated regularly and has ‘current’ value.
3G is being introduced in India for the very first time Operators globally have used innovative strategies to lure 3G customers through varied content & pricing 3G services will be primarily used by high end customers who will expect high levels of customer support
3G services are inherently complex in nature. So subscribers are bound to have lot of queries on 3G services. Role of customer care is crucial for the success of 3G services Service adoption will ultimately be driven by the level of preparedness and drive of the customer interacting team
What is 3G… how is it different from Existing mobile Services?
Why do I need to get it?
I already have 2 phone numbers. I don’t want another one What is video call and how different is it from a call that I make today?
How do I use my 3G connection in areas with no 3G coverage?
.
How will 3G make life simpler for me?
Which phones are compatible with 3G?
What's the difference between video downloads & video streaming?
What is 3G? How is it different from existing mobile services?
3G is third-generation technology in the context of mobile phone standards. 3G will deliver power to customers with services like High quality mobile voice telephony include video calling, Mobile high speed internet, Other innovative data rich services like full movie / music downloads, interactive video games, powerful location based services, m-commerce, sending and receiving high quality pictures and video files
Existing 2G GSM service of present operators has limitations in terms of speed of data access. As a result their network is not suitable for applications which require high speed data access like video calling and video downloads
UMTS was called in Europe. Universal Mobile Telecommunications System) is the one of the 3G technology that is adopted by BSNL. It is also known as 3G GSM
Why should I use 3G services? What are the benefits of using 3G?
It is a latest technology offered by BSNL. It offers High quality voice, Mobile, Broadband, Business solutions E-Mail/enterprise services , Picture and video upload services Video services Video Call / streaming videos/Video clips & Enhanced Content services – Music/tones/pictures
What are 3G Services?
High quality voice Enhanced Content services – Music/ tones/pictures Business solutions E-Mail/enterprise services Mobile Broadband Video services Video Call/streaming videos/Video clips Picture and video upload services
What is video calling ?
How different it is from the call I make today ?
• A video call will enable you to see the other person on your 3G phone screen while talking to him and vice versa . The key requirement here is that both the calling and called party need to have a video call enabled 3G handset and should have subscribed to 3G services
Video Call
With the deployment of 3G,Video call service will put BSNL on clear cut advantageous position with respect to it’s competitors
Which phones are compatible with 3G? What are the other 3G products which are available in the market ?
• Nokia N95,N96,N82,N73 • Nokia 6233, 3120 Classic • G700, G900, G502 • K 660i, K 610i, K530i • P1i, W980i, W910i, W760i • Samsung SGH J800 • Touch wiz, Innov 8
• LG Viewty , LG KU 250 • Motorola Q, A925 • MotoRazor V9 • Apple 3G I Phone • HTC • Blackberry Bold 9000
What kind of Customers are more likely to use 3G ?
3G enabled phones will cost upwards of INR 7,500* The price levels of 3G devices imply that 3G services will be mostly used by high ARPU / high end customers retail customers and also corporate customers
What is BSNL’S 3G Rollout plan ?
BSNL have launched its services all over India. BSNL has made 3G services commercially available
Ambala, Agra, Dehradun,Jammu, Jaipur, Jalandhar, Lucknow, Shimla, Patna, Ranchi, Haldia & Durgapur.
So finally India becomes a true 3G country today.BSNL has chalked out its plans where it will make the 3G network available across 700 cities in India.
Initializing your Mobile Handset for 3G Services Follow below mentioned steps •Go to TOOLS •Go to •Go to SETTINGS NRTWORK MODE •SELECT •DISPLAY NETWORK MODE Dual Mode UMTS GSM • SELECT •DISPLAY UMTS Mobile will restart •PRESS OK •After restart 3G will be displayed just below the signal bar. Your hand set is ready for 3G services.
Difference between WI-MAX & WI-FI and 3G
WI-MAX & WI-FI are primarily for internet/data service whereas 3G is for internet/data as well as voice service. Roaming facility in case of 3G is better as compared to these services.
•What is USIM?
USIM is a SIM card for 3G services. USIM stand for Universal Subscriber Identification Module. USIM is provided to access 3G services. Storage Capacity of USIM- 128KB
What is 3G Data Card?
3G Data cards are meant for accessing internet and emails at anytime and from anywhere. Thus 3G Data Cards help us to work on the move with full email and web access .It provides Simple and instant internet access at mega fast speeds up to 3.6 Mbps. 3G data cards make us free from messy wires, Fixed Line Requirement, No Need of Cyber Cafe / Hot Spot to Access Internet. Thus your Lap top become truly mobile 1.USB Type Types of 3G Data Card 2.Express/PCMCIA Card types
Models of 3G Data Card in Bundle Scheme A) USB Type MMX 300G Micromax MMX 300G(3) Micromax E156G Huawei E156 Huawei E176 Huawei Option 210 Capital (Option) Option 315 Capital (Option) SimU6T Capital (Simcom) SimU9T Capital (Simcom Express/PCMCIA Option GT Express Capital (Option) SIM Express 7.2 Capital (Simcom) Types of 3G Express Card 1. Merlin X950D Express Card 3G data card 2. Merlin XU870 Express Card 3G data card 3. Option Globe Trotter Express 7.2 3G data card 4. Option Globe Trotter Express HSUPA 3G data card 5. Sierra Wireless Air Card 880E 3G data card
3G Data Card (PC Card) Option Globe Trotter HSDPA 7.2 3G data card Option GT Max 7.2 Ready 3G data card Option GT Max HSUPA 3G data card Sierra Wireless Air Card 875 3G data card Sierra Wireless Air Card 880 HSUPA 3G data card How to use 3G Data Card?
You have to Plug in 3G Data Card into your laptop and can get the fastest available connection, with mobile broadband speeds of up to 1.8 Mbps. Its neat, compact design makes it easy to use; you can easily swap it between laptops for use at work, home or on the move.
Laptops have a PC Card slot (also known as a PCMCIA slot), or an Express Card slot. There is PCMCIA to Express Card Converter For using 3G broadband ,you need 3G Data card ,network SIM card, software,user guide.
Initial SIM Charges for both postpaid and prepaid service: Particulars
Cost of SIM (Inclusive of Service Tax) in Rs.
Talk Value in Rs.
Initial Validity in days Migration from 2-G to 3-G Applicable to
Amount
300 NIL 7 Not feasible at present Voice & Data plan
•Voice Prepaid: Activation Vouchers
Particulars Activation Voucher (Inclusive of Service Tax) in Rs.
Talk value in Rs.
Validity in Days Call Charges in Rs./Min Super 350 350 270 30 Super 650 650 530 45 Super 1350 1350 1200 90 Local – On-net Local – Off-net Local-Video calls STD – On-net STD – Off-net STD – Video calls P2P SMS (Rs./SMS) 0.40
0.70
2.00
1.00
1.00
3.00
0.35
0.65
2.00
1.00
1.00
2.50
0.30
0.60
1.50
1.00
1.00
2.00
SMS – Local SMS – National SMS- International Data usage in Rs./MB 0.50
1.00
5.00
3.00
0.25
1.00
5.00
2.50
0.10
1.00
5.00
2.00
Particular Voice Plans: Postpaid
Fixed Monthly Charges in Rs.
Free local minutes (On-net) Free Video Local calls in Min Free data worth Rs.* Pulse (Sec)
Call Charges in Rs./Min
Local- On-net Local – Off-net Local - Video calls STD – On-net STD – Off-net STD - Video calls
P2P SMS (Rs./SMS)
SMS – Local SMS – National
Data Rate (Rs/MB) Full value 500
500 900 30 60 60 0.30
0.60
2.00
1.00
1.00
3.00
0.40
1.00
3.00
Full value 800
700 1200 50 150 60 0.20
0.50
2.00
1.00
1.00
2.50
0.30
1.00
2.50
Full value 1000
1000 1600 75 300 60 0.10
0.40
1.50
0.50
1.00
2.00
0.10
1.00
2.00
Unlimited 2500
2500 3500 150 500 60 0.00
0.30
1.00
0.00
0.50
2.00
0.05
0.40
2.00
Roaming Charges*: (Both for Postpaid and Prepaid) Particulars Voice – Outgoing (Rs/Min) Video Call – Outgoing (Rs/Min) SMS- (Rs./SMS) Voice Call – Incoming (Rs/Min) Video call – Incoming (Rs/Min) Data Charges Rs / MB Local STD On-net Off-net On-net Off-net 1.00
2.00
0.50
1.00
2.00
3.00
1.50
3.00
1.00
1.00
3.00
1.00
1.50
4.00
1.00
Data Plans: Prepaid Plans >> Plan Price in Rs. (Service Tax Extra) Free data usage in GB MBV 250 MBV 400 MBV 650 MBV 1000 250 0.30
400 1.00
650 2.00
1000 5.00
MBV 3001 3001 Unlimited 30 30 30 30 30 Validity (Days)* 2.00
2.00
2.00
2.00
Data Charges in Rs./MB**
Data Top Ups : ( Inclusive of Service Tax) Price of Top-up Rs 120 Rs 225 Rs 260 Rs 330 Validity in days NIL NIL NIL NIL Free Data Usage 100 MB 300 MB 500 MB 1GB
Data Plans: Postpaid* Plans >>>> Fixed Monthly Charges (Rs)# Free data usage per month in GB Data Charges beyond free limit (Rs./MB) MB 250 250 0.3
2.00
MB 400 400 1 2.00
MB 650 650 2 2.00
MB 1000 1000 5 2.00
MB 3000 3000 Unlimite d -