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Automotive Logistics in China Wang Shuqin Institute of Systems Engineering Southeast University Nanjing, P. R. China Outline 2 Economic and logistics development Automotive logistics Logistics of Volkswagen Industry prospects 2 Economic Reform The Chinese economic reform refers to the program of economic reforms called "Socialism with Chinese characteristics" . 3 1970s -1980s, opening trade with the outside world, instituting the household responsibility system in agriculture. 1980s -1990s, focused on creating a pricing system and decreasing the role of the state in resource allocations. 1990s focused on closing unprofitable enterprises and dealing with insolvency in the banking system. After the start of the 21st century, increased focus has been placed on narrowing the gap between rich and poor in China. WTO Entry The World Trade Organization (WTO) On December 11, 2001 China formally became the 143rd member of the WTO. What really behind these changes is the transformation from planned economy to market economy. Signing ceremony 4 GDP and foreign trade both have dramatic growth Foreign Trade 350000 ond hundred million dollar one hundred million yuan GDP 300000 250000 200000 150000 100000 50000 0 1978198819982008 5 30000 25000 20000 15000 10000 5000 0 2008 Data 6 GDP 30 trillion yuan Import and export trade 2.56 trillion U.S. dollars Total social logistics 89.9 trillion yuan Total rail freight 3.3 billion tons Total rail freight turnover 2.5 trillion tons/km Total River freight 2.86 billion tons Total river fright turnover 4.1 trillion tons/km Port throughput 4.28 billion tons Container throughput 128 million standard containers What is Automotive Logistics ? Transportation Suppliers of raw materials Warehousing Spare parts providers Vehicle manufacturers Packaging Integrated management Bridge Wholesalers Handling Logistics companies Modification 7 Information End users The Characteristics of Automotive Logistics 8 Automotive Logistics 9 With sustained economic development and increasing living standard, automobile consumption grows rapidly. In the next 10 years, auto demand will remain 10% to 15% increase. China has becoming the supply base of world's automobile production, so its auto logistics market cannot be ignored. 1999-2008 Automobile production scale and growth rate Source: China Association of Automobile Manufactures, CAAM 10 2000-2008 Automobile sales volume and growth rate Source: China Association of Automobile Manufactures, CAAM 11 The Important Role Port Plays in Automotive Logistics Port is important hub in automotive logistics chain. Guangzhou automobile port Dalian automobile port Shanghai port 12 Parts suppliers Country A Parts suppliers Country B Parts suppliers Country C Local parts suppliers Overseas assembling Multi-country cross-docking warehouse Business Process of Port Automotive Logistics Parts Suppliers CKD/SKD JIT/VMI Warehouse Vehicle assembly plants Port Port Parts supplier #1 Cross-docking Warehouse Parts supplier #2 13 Parts logistics Postpartum logistics Dealers Shipping Capacity COSCO China Shipping Company COSCO-MOL CSC 6000 parking spaces 6580 parking spaces 600-700 parking spaces 3000 parking spaces 4 Auto Ships 4 Auto Ships 3 Auto Ship 9 Auto Ships Top Ten Car Shipping Transportation Companies 15 Name Company Number of Ships Total capacity DWT Vessel age 1 MOL 55 888141 16148 11 2 NYK 54 904995 16759 15 3 K-LINE 50 733380 14667 14 4 Cido 38 564181 14846 12 5 Wallenius Wilhelmsen 30 642992 21433 17 6 Leif Hoegh 28 484608 17307 15 7 Eukor Car Carrier 23 366697 15943 11 8 Crimakli 22 400636 18210 5 9 Yoyofuji Shipping 16 198165 12385 11 10 UECC 14 55139 3938 14 Source: Clarkson Research 2007.9 Worldwide Automotive Logistics Transit Ports: New York Port and New Jersey Port, USA Bremerhaven, Germany Zeebrugge port, Belgium Tahara car terminal, Japan Halifax Harbour, Canada 16 The Main Problems The supply chain of automotive logistics is very long. Automobile logistics business model should be improved. Entry barrier is low, and out frequently. In the international market, 80% of the automotive enterprises outsourcing; Slow progress in the standardization of automotive In china, the vast majority of logistics providers are the subsidiary logistics. companies of manufacturer. Automotive Logistics revenue mainly from basic services. National Standards, GB1589-2004 Length, 16.5m, 2.5m,information Height 4.2m technology The application ofWidth, advanced in fact is notBut popular. Length, 22m, Width, 2.7m, Height 4.4m 17 German Cars There many world famous auto brands. German cars take up a great market share in China. Audi Volkswagen Mercedes-Benz 18 BMW Porsche Volkswagen In Germany, 29% of logistics companies involved in automotive logistics. Four-layer supply chain of Volkswagen:(Schenker) Retailers Kassel 19 Parts distribution center in Singapore Spare parts importers Shanghai Volkswagen 20 In China, Volkswagen has two joint venture. Founded in 1985, Shanghai Volkswagen, a Sino-German joint venture, the investment ratio of 50% each. It is one of the largest production bases in China. For automobile enterprises, automotive logistics includes production planning, purchase order devolution and tracking, BOM maintenance, etc. PASSAT POLO Touran LAVIDA TIGUAN SANTANA Development needs Focus on core business Data Base Improve customer satisfaction outsourcing Logistics strategy Reduce costs Increase efficiency 21 Risk sharing Saving investment After outsourcing: 22 Warehouse logistics Transport logistics MIS(TMS and WMS) Industry Prospects 23 There is still a great room for development of automotive logistics in China. International automotive logistics all want to share the Chinese market. 3PL will be the dominant mode of automotive logistics. More value-added services, and the optimization of automotive logistics supply chain is important. Thank you! 24