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GS1-TCGF B2C Information Needs Group (BING)

Thursday March 27, 2014 – 0900-1230

Agenda

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Introductions and Agenda

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GS1 Source

– Cameron Green (GS1)

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Health and Beauty

- Cameron Green (GS1) •

Open Mobile Alliance (OMA)

– Dipan Anarkat (GS1) •

TrustMark

– Cameron Green (GS1) •

BING “Digital Consumer Revolution” meeting

– Rudy Hagedorn (TCGF) •

Attributes synchronized in GDSN: Today and Tomorrow –

Chris Lemmond (1WorldSync) •

Sustainability Information

– Jim Bracken (GS1)

GS1 Source

What is in progress?

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Standards development

• • • Infrastructure and basic product info – completed July 2012 Food and Bev (EU FIR) – completed July 2013 Health and Beauty (EU cosmetics reg.) – target completion March 2015 •

Certification

What are we still working on?

Infrastructure:

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Interoperability

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“Network” testing

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Index Registration

Implementation:

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Brand owner authorised data

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TrustMark

GS1 Source Roadmap

B2C STANDARDS & NEW FUNCTIONALITY CERTIFICATION 2013 MGI 2014 2015 OMA v.2

NGPI (PVN) Health & Beauty Stds OMA v.3

PVN update to TSD 2016 TSD Standards Maintenance 1.1 Stds Certification 1.1 Stds & Interop Certification 2.0 Mandatory Certification Interop Pilot IMPLEMENTATION TrustMark development and deployment Promote global brand-owner value proposition

Ratified standard or work finalised Work near closure Work in progress or planned

GS1 Business-to-Consumer (B2C) Standards for Health and Beauty Products

Business Purpose

• • •

Companies and government agencies are privately sourcing information about health and beauty products to satisfy consumer demand for information such as: Ingredients Testing process Environmental Impact Companies:

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Environmental Working Group - Skin Deep Cosmetics Database

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Safe Cosmetics – Cosmetics Database Government Agencies:

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US Food and Drug Administration (FDA) Voluntary Cosmetics Registry Program (VCRP)

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European Commission – Cosmetics Ingredients Database

Business Needs

By having standards, trusted product information can be provided to consumers in an efficient and meaningful way. Sharing can be enabled through networks like GS1 Source that connect applications to brand-authorised aggregation services.

• • •

Requirements: Update the standard GS1 B2C data model with additional attributes to enable sharing of Health and Beauty information between businesses and consumer facing applications. Support the attributes required for 1223/2009 EU cosmetics regulation Accomplish all the attributes currently found on packaging

Scope of Work

Standards impacted:

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Global Data Dictionary (GDD)

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GS1 Source messaging (data model)

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GDSN messaging (data model) NOTE: Only the information on the label of health and beauty products or is required by the EU cosmetics regulation 1223/2009 is in scope for this MSWG.

Phase 3 Standards Schedule

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Call To Action Launch – Dec. 2013

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Work Group Kick-Off F2F Meeting – April 2014 (GSMP Standards Event, Atlanta, USA)

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Business Requirements complete – Sept. 2014

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Standard Published – March 2015 NOTE: User participation lacking – project at risk

Open Mobile Alliance (OMA) collaboration

GS1 and OMA are collaborating

Intelligent mobile bar code scanning

• to enable bar code scanning features built directly into mobile devices. This will make it easier for application developers to allow their apps to scan and link to trusted content • The OMA work group formed to develop a universal bar code scanning specification by early 2014 • GS1 recommends that all participants in GS1 Source join this work effort • Free participation for all GS1 members 13

OMA Universal Mobile Codes Scanning eXperience (UMCSX)

The key milestones for the OMA Mobile Codes project are as follows :

• GS1 Requirements included: 20 Dec 2013 • Mobile codes technical architecture updated : 28 Feb 2014 • Mobile Codes technical specs completed : 30 July 2014 • Pilot/proof of concept: starting in August 2014 © 2014 GS1 14

EAN/UPC

EAN/UPC EAN/UPC EAN/UPC UPC-A EAN-13 EAN-8

GS1 DataBar

GS1 DataMatrix & GS1 QR Code

GS1 DataMatrix GS1 QR Code 17

OMA Eco-system – Alternate use case for sourcing trusted data

Mobile GS1 Source DA Device Web App

GS1 Source Network

Web App DA Client Mobile Code Client GS1 Source DA GS1 App Source DA App App data (app id) User Profile Data – Opt In (gender, age bracket, country, postal code, etc.) Data Aggregator configuration data • Mobile code client data (client id, software version id ) • Barcode scan data (barcode type, GS1 AI’s scanned, location ) • System data – Opt In (location, network-id home, network id roaming) • User profile data, App data & other analytic data Trusted Source data (product info) 18

TrustMark

Trust Mark builds consumer confidence

The GS1 Source framework enables brand-owners to share product information with consumer-facing web and mobile applications.

The Importance of right information

Builds brand loyalty and consumer trust

Trust Mark feasibility

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Need to be able to differentiate between GS1 Source data and “other” data

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A “trust mark" that is visible to consumer in the app they are using makes this possible.

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DE BOD requested feasibility study

TrustMark Work Team Objectives

Define where a TrustMark can/must be displayed (example brand owner authorised content from authorised GS1 Source data aggregator, brand owner website, etc…) Define business process requirements for #1 Update rule documentation in: GS1 Source aggregator contracts, GTIN on the Web format, etc Define enforcement of rules (ex. certification of applications could be considered) Complete the usage guidelines for applications

Note: the work team will be developing a proposal that will go the BING Steering Committee, GS1 Data Excellence Board, and TCGF Board for approval.

TrustMark Timing

• • • • • • GS1 Data Excellence Board request for feasibility -

April 2013

Feasibility study complete Board asks to move forward

– October 2013

Alignment of work with BING Steering Committee –

February 2014

Form TrustMark work team under the BING –

June 2014

Define value prop and rules for usage with the Consumer Goods Forum (TCGF) –

Dec. 2014

Deploy TCGF and GS1 –

starting Jan. 2015

GS1 TCGF BING “Digital Consumer Revolution” Meeting

Objective Experts discuss digital consumers and how businesses can take advantage of this exciting time.

Who should attend?

Attendees: BING members (Steering Committee and full group), invited Mobile Industry, and digital service providers Profile: You should be responsible for or influence digital, mobile, IT, or marketing strategy for your organisation © 2014 GS1 26

Logistics

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Location:

Paris, France (TCGF Headquarters) •

Time:

9-10 September, 2014 •

Expected attendees:

80-100 (space may be limited) •

Cost:

Between 350-500 €

Other:

GDSN Attributes Now and the Future

Chris Lemmond March 27, 2014

Agenda

The Attribute Explosion 1WorldSync Attribute Model Images Chemical Ingredients

The Rise of Digital Consumers…

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…Is Fueling the Attribute Explosion

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In the GDSN Information Channel Recipient and vertical-specific needs are growing the fastest because of product-specific characteristics Consumer-facing information is starting to flow through GDSN Regulatory needs are growing globally

… and Needs for Retail.Com/eTail

Growing need for rich and value added content and digital assets : • Images • • • • Videos Reviews Romance Copy Informational/ Instructional Content • • 360 package Views Ingredients Mixes with traditional supply chain data requirements for full suite of B2B2C information needs 32

Source and Use of Product Data Kellogg and Wakefern Example

Information Types 1.

Description Product Information Exchange Buying Accounts Payable Merchandising Category Management W A K E F E R 2.

Measurement, 1.

GDSN Shelf Planning 3.

• • • • • • • 97 Attributes Item Portal (Kellogg) Pricing Promotion Images Item Portal (Wakefern) Merchandise Designations Nutritional Categories 3 rd Party Provider Shelf Descriptions Store Operations Floor Replenishment Shelf Maintenance Pick/Pack Trucking Marketing/Advertising Website Circulars June, 2012 ® 1 W o r l d S yn c 2 0 1 4 N O P E R A T I O N S 33

Anatomy of a Product

Product Identification Weights & Measures Ingredients Drug Fact Panel Regulatory Sustainability Ordering Images • POG • Beauty • eCom • Fact Panel • Case Usage/ Preparation Other Digital Assets • Video • Multi-Media • Documents • Artwork E-Content/ Marketing ® 1 W o r l d S yn c 2 0 1 4 34

Digital Assets

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Package Graphics

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Logos, Brand Marks

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Regulated Copy

Source: Interwoven + 1WorldSync

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GDSN Attribute ‘Buckets’

Basic Product Information Order Policies, Business Transportation Requirements Measures, Packaging, and Hierarchy Ingredients/Composition; Dietary; Nutrition and Allergen Information Models, Details, Specifications Marketing Details, On-Package Attributes, Consumer Usage and Preparation Environmental Advisory; Warnings; Disposal Method, Regulations; Certifications and Agencies

Buckets Defined

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Basic Product Information

Buckets Defined

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Order Policies and Business Transportation Requirements

• Attributes related to procurement and transportation rules and requirements • Examples include: – – – – Invoice Unit Indicator Right of Return for Non-Sold Trade Item First Ship Date Truck Load Quantity 1WorldSync Model of Attributes © 2014 GS1 38

Buckets Defined

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Measures, Packaging, and Hierarchy

• Attributes related to weights, dimensions and packaging of wholesale products • Examples include: – Net Content – – – Number of Layer per Pallet/Non GTIN Pallet Hi Cube Measurement Packaging Material Description 1WorldSync Model of Attributes © 2014 GS1 39

Buckets Defined

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Ingredients/Composition; Dietary, Allergen and Nutrition Information

• Attributes related to allergens, nutrition, and the presence or lack of ingredients. Also includes ingredient composition and methods of ingredient production. • Examples include: – – – – – Nutrient Quantity Contained Allergen Type Code Percentage of Daily Value Intake Fat Free Farm Raised 1WorldSync Model of Attributes © 2014 GS1 40

Buckets Defined

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Models, Details, Specifications

• Attributes related predominantly to consumer focused general merchandise specifications • Examples include: – Model Number – – – The value from an industry specific code list identifying the size of the trade item: e.g. Shoes – size 9.5; Home Linens – oval table cover 36 Hz These are not on our current list of attributes Number of Pixels 1WorldSync Model of Attributes © 2014 GS1 41

Buckets Defined

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Marketing Details, Images, On-Package Attributes, Consumer Usage and Preparation

• • Attributes related to consumer focused product information Examples include: – – – – Consumer Usage Storage Instructions Marketing Message Household Serving Size Preparation Instructions 1WorldSync Model of Attributes © 2014 GS1 42

Buckets Defined

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Environmental Advisory; Warnings; Disposal Method; Regulations; Certifications and Agencies

• Attributes related to packaging and product hazards, sustainability, and warnings, and the regulations and bodies responsible for allocating these designations • Examples include: – – – – U.N. Dangerous Goods Indicator Fair Trade Certified USDA Grade © 2014 GS1 43

2012-2013 Active Recipient Requested Attributes

1. Global Trade Item Number (GTIN) 2. GTIN Name 3. Information Provider (GLN) 4. Information Provider 5. Target Market 6. Product Type 7. Language 8. Country of Origin 9. Brand Owner GLN 10. Brand Owner Name 11. Brand Name 12. Sub Brand 13. Functional Name 14. Global Item Classification Code (GPC) 15. EANUCC Code 16. EANUCC Type 17. Short Description / POS Desc. 1 18. Product Description 19. Additional Description 20. Alternate Item Number 21. Alternate Item ID Maintenance Agency 22. Alternate Item Classification Code 23. Alternate Item Class. Code Description © 2014 GS1 24. GLN of Manufacturer 25. Manufacturer Name 37. Canceled Date 38. Uniform Resource Identifier 39. Security Tag Location (HDL001) 40. Is Security Tag Present?

41. Security Tag Type 42. URL for Warranty 43. Net Content 44. Net Content UoM 45. Gross Weight 46. Gross Weight UoM 47. Depth 48. Depth UoM 49. Height 50. Height UoM 51. Width 52. Width UoM 53. # Items in a Layer/GTIN Pallet Ti 54. # Layers in Item/GTIN Pallet Hi 55. # Items Per Pallet Layer/Non GTIN Ti 56. # Layers per Pallet/Non GTIN Pallet Hi 57. Qty of Next Level Item(s) 58. Link Quantity 59. Consumer Unit Indicator 60. Base Unit Indicator 73. Order Sizing Factor UoM 74. Min Order Quantity 75. Lead Time 76. Stacking Factor 77. Peg Horizontal 78. Peg Horizontal UoM 79. Peg Vertical 80. Peg Vertical UoM 81. Peg Hole Number 82. Max Order Quantity 83. Cube Measurement 84. Cube Measurement UoM 85. Individual Unit Min 86. Individual Unit Min UOM 87. Individual Unit Max 88. Individual Unit Max UOM 89. Inner Pack Quantity 90. Packaging Type 91. Selling UoM (HDL009) 92. Ordering UoM 93. Flash Point Temperature 94. Flash Point Temperature UoM 95. Pallet Code 96. Nesting Increment (HDL005) 97. Nesting Increment UoM 44

2012-2013 Active Recipient Requested Attributes (cont.)

111. Nutrient Type Code 112. Nutrient Quantity Contained 113. Nutrient Quantity Contained UOM 114. Percentage Of Daily Value Intake 115. Allergen Specification Agency 116. Allergen Specification Name 117. Allergen Type Code 118. Level Of Containment 119. Measurement Precision 120. Item CarriesUSDA Child Nutrition Label?

121. Ingredients Statement 122. Ingredient Sequence # 123. Ingredient Name 124. Ingredient Country of Origin 125. Fish Catch Zone 126. Diet Certification Agency 127. Diet Certification Number 128. Is KOSHER/ORGANIC/VEGAN/HALAL?

129. Min Product Lifespan from Arrival 130. Storage/Handling Temp Max 131. Storage/Handling Temp Min © 2014 GS1 133. Consumer Usage Storage Instructions 134. Handling Instruction Code 147. Marketing Message 148. Color 149. Product Color Description 150. Color Code Maintenance Agency 151. Trade Item Finish Description 152. Variant 153. Pricing on Product 154. Retail Price on Trade Item 155. Retail Price on Trade Item Currency 156. Packaging Marked Returnable 157. Product Size Code 158. Target Consumer Gender 159. Offer on Pack 160. Pack Size Text 161. Own Label / Private Label 162. Shelf Unit Quantity 163. Start Availability Date 164. End Availability Date 165. First Order Date 166. First Ship Date 167. Consumer Availability Date 168. First Arrival Date 169. First Delivery Date 170. Suggested Retail Price 183. Special Order Availability Indicator 184. Min Spl Order Qty 185. Spl Order Increment 186. Spl Order Lead Time 187. Spl Order Lead Time UoM 188. Subject to US Patent?

189. Returnable Package Deposit Amount 190. Returnable Package Deposit Code 191. Returnable Package Deposit Currency 192. Deposit Value Start Date 193. Deposit Value End Date 194. Trade Item Recall Indicator 195. Discontinuation Date 196. Replaced GTIN 197. Warranty Description 198. Contact Type 199. Contact Info GLN 200. Available Time 201. Channel Code 202. Communication Number 203. Communication Channel Target Market 204. Communication Channel TM Subdivision 205. Product Marked Recyclable 206. Dangerous Goods Class Code 45

Foodservice Attributes

Basic Product Information 1. Global Trade Item Number (GTIN) 2. Information Provider (GLN) 3. Information Provider 4. Target Market 5. Product Type 6. Country of Origin 7. Brand Owner GLN 8. Brand Owner Name 9. Brand Name 10. Functional Name 11. Global Item Classification Code (GPC) 12. Short Description / POS Desc. 1 35. Width UoM 36. GTIN Pallet Ti 37. GTIN Pallet Hi 38. Non GTIN Pallet Ti 39. Non GTIN Pallet Hi 40. Qty of Next Level Item(s) 41. Link Quantity 42. Consumer Unit Indicator 43. Base Unit Indicator 44. Invoice Unit Indicator 45. Ordering Unit Indicator 46. Dispatch Unit Indicator 47. Variable Weight Trade Item 48. Child Item 49. Parent Item 50. Quantity of Items in Inner Pack 51. Number of Items/Pallet 52. Cube Measurement Measures, Packaging, and Hierarchy 26. Net Content 27. Net Content UoM 28. Gross Weight 29. Gross Weight UoM © 2014 GS1 31. Depth UoM 32. Height

Buckets need to be updated with agreed-to segments

69. Measurement Precision

Phase I Phase II

73. Ingredient Name 74. Ingredient Country of Origin 75. Fish Catch Zone 76. Diet Certification Agency 77. Diet Certification Number

81. Storage/Handling Temp Min 82. Storage/Handling Temp Max UoM 83. Storage/Handling Temp Min UoM

84. Consumer Usage Storage Instructions

85. Min Product Lifespan from Production

86. Preparation Type 87. Preparation State 88. Preparation Instructions 92. Household Serving Size

Order Policies; Price, Returns, Regulations 98. Start Availability Date 99. Right of Return for Non-Sold Trade Item

100. Contact Type 101. Contact Info GLN 101. Available Time 103. Channel Code

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104. Communication Number

1WorldSync Initiatives

Recipient Requirements  Working with Recipient Share Group to harmonize Image, Regulatory, Nutritional Attribute Requirements © 2014 GS1 Consumer Attributes   Working with companies to perform B2C readiness assessment, including the managing of e-Content and Digital Assets Partnering with key 3 rd parties (e.g. Gladson, Kwikee, and ItemMaster) Regulatory/Sustainability    SIR Pilot (and White Paper) Enabling complete chemical ingredient information to be synced through GDSN; – working to harmonize recipient requirements UDI – Helping medical device manufacturers comply with FDA rule EU 1169 – Helping multi national food manufacturers comply with EU regulations Product Data Management  Through Advisory Services, helping companies manage 1) Sourcing, 2) Maintaining, 3) Storing and 4) Distribution of Product Data 47

GDSN Category #4 Attributes*

19 20 21 22 23 24 7 8 9 10 1 2 3 4 5 6 11 12 13 14 15 16 17 18

Additive Level of Containment Additive Name Allergen Type Code Antibiotic Free Casein Free Cheese ONLY Cholesterol Free Cloned Foods Contains Gelatin Content Percentage Corn Free Dairy Free Diet Type Code Diet Type Description Diet Type Subcode Farm Raised Fat Content Fat Content Basis of Measure Fat Content Basis of Measure UOM Fat Content UOM Fat Free Fat in Milk Content Free Range Generic Ingredient

More Needed?

43 44 45 46 47 48 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42

Generic Ingredient Strength Generic Ingredient Strength UOM Genetically Modified Grass Fed Humanely Raised Ingredient Country of Origin Ingredient Name Ingredient Sequence # Ingredients List Ingredients Statement Is Product Compostable Is Product GMO Free?

Is Trade Item Gluten Free?

LactoOvo Vegetarian Lactose Free Level Of Containment Low Calorie Low Cholesterol Low Fat Low Sodium Manufacturer Preparation Type Code Measurement Precision Minimum Fish Meat Poultry Content Minimum Fish Meat Poultry Content UOM

49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70

MSG Free Natural No Added Synthetic Hormones No Sugar Added Nutrient Quantity Contained Nutrient Quantity Contained UOM Nutrient Type Code Nutritional Claim Organism Code Organism Maximum Value Organism Maximum Value UOM Package Marks Diet Allergen Percentage Of Daily Value Intake Preparation State Probiotic Product Marked with Ingredients rBST Free Reduced Fat Shade Grown Sodium Free Sulphite Free Trans Fat Status

* 1WorldSync Attribute Name

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1WorldSync Recipient Share Group: Image Adoption

Adoption Factors 1) Delivery method 2) Delivery timing in New Product Intro cycle 3) Image Quality - Resolution - Variety -Time-stamped -To standards Advertising .COM/ Catalog 5) Critical Mass Item Setup Quality Check Recipient Use Case/ Maturity © 2014 GS1 49

GS1 Chemical Ingredient Attribute

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Standard

November, 2011 129 Attributes

• • • Many product class-specific SDS, REACH etc.

Developed by: 50

GS1 Chemical Ingredient Extension

http://www.gs1.org/gsmp/kc/ecom/x ml/gdsn_grid •

March, 2013

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Version 2.8.2

1WorldSync Chemical Ingredient Pilot Summary

Worked with SIR Group of Manufacturers from CSPA Manufacturers chose 1-4 SKUs Worked with 1WorldSync to gather, populate data Published through 1WorldSync to 7 Recipients 5.

Group discussion March 26 6.

White Paper to be published in April “Manufacturers and Retailers Exchange Chemical Ingredient Information through the GDSN”

Thank You Chris Lemmond [email protected]

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GS1 Business-to-Consumer (B2C) Standards for Sustainability

WHY?

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Globally we’re consuming resources and polluting the planet at a level forty per cent higher than the earth can renew or absorb.

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Unsustainable production and consumption are leading to consequences such as climate change, degradation of natural resources, extinction risk of species and environmental damages stemming from emissions/wastes.

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One of the most important elements in balancing economic, social and environmental factors is sustainable consumption and production (SCP).

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The SCP approach aims at adopting the use of clean technologies, increasing environmental awareness in production and consumption, increasing efficiency in the use of resources and mitigating environmental damages by changing the patterns of production and consumption of goods and services.

Consumers are confused

• • More than 400 environmental labels in the world Only for GHGs, 80 leading reporting methods and initiatives = Confusion , mistrust Free-riders win Costs • Issues : • • • • • • What is green ?

How do I prove that my product or company is green?

If I choose one approach, will it be accepted by everyone? Do I have to prove I'm green in different ways to different clients?

Will consumers and business partners understand my claim?

Does green mean more expensive?

Some data on consumers in the EU

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Lack of consistency : a principle barrier for displaying environmental performance ( 72.5% stakeholders in agreement)

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Market potential is high: 80% of EU consumers buy green products at least sometimes – 26% buy them regularly

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89% of EU citizens believes that buying green products makes a difference for the environment

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Only half of consumers find it easy to differentiate green products from other products

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Only half of EU citizens trust producers' claims about the environmental performance of their products

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Most important considerations when buying: quality (97%), price (87%), environment ( 84% )

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69% of citizens support obliging companies to publish reports on their environmental performance

Business Purpose

While consumers are becoming more and more conscious of the environmental impact of products they need trusted data to make “educated decisions” based on multiple factors such as: Environmental “Hotspots” – GHG emissions, Scarce Water etc.

Source of raw materials, Cocoa, Soya, Timber, Conflict Minerals Manufacturing process Packaging materials Chemical ingredients Social impact Guidance on Product Use – e.g. low temperature washing End of Life Disposal Regulations for front of label consumer disclaimers have been considered to help with the process…TBD

Business Needs

• • •

Requirements: Update the standard GS1 B2C data model with additional attributes to enable sharing of Sustainability information between businesses and consumer facing applications. Start with the attribute standards already in GDSN Align with future standards requests coming from TCGF, TSC and other industry bodies focused on sustainability

LIFE CYCLE INDICATORS – IMPACT CATEGORIES

• • • • • • • • •

Packaging Weight and Optimization Assessment and Minimization of Substances Hazardous to the Environment Packaging to Product Weight Ratio Production Sites Located in Areas with Conditions of Water Stress or Scarcity Material Waste Packaging Reuse Rate Recycled Content Packaging Recovery Rate Renewable Content Cube Utilization Chain of Custody LIFE CYCLE INDICATORS – INVENTORY Cumulative Energy Demand Land Use Fresh Water Consumption

Global Warming Potential Photochemical ozone creation potential (POCP )

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Ozone Depletion Acidification Potential

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Toxicity, Cancer Aquatic Eutrophication

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Toxicity, Non-Cancer Freshwater Ecotoxicity Potential

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Particulate Respiratory Effects Non-renewable Resource Depletion

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Ionizing Radiation (Human)

ECONOMIC & SOCIAL ATTRIBUTES

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ECONOMIC Total Cost of Packaging Packaged Product Wastage

• • • • • •

SOCIAL Packaged Product Shelf-Life Community Investment Child Labor Freedom of Association and/or Collective Bargaining Excessive Working Hours Occupational Health Responsible Workplace Practices Discrimination Forced or Compulsory Labor Safety Performance Standards Remuneration

Possible next steps

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Prioritize GPP attributes based on identified product category “Hotpsots” – SEPT 2014, for example for liquid laundry detergents from the EU PEF pilot project of AISE, Food and Beverage pilots due to start in June this year

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Review GDSN standard applicability for B2C – OCT 2014

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Submit work request to Global Master Data SMG – NOV 2014

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TSD Standard updated – TBD

Contact Details

Cameron Green GS1 Global Office Avenue Louise 326, bte 10 B-1050 Brussels, Belgium T + 32 2 788 78 00 W www.gs1.org/B2C Email [email protected]