Transcript Addressing Employer Misperceptions

Addressing Employer
Misperceptions
(Real and Perceived)
Rob Hoffman
Employment Analytics
November 7, 2013
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(pərˈsepSHən)
1.
insight or intuition gained by
perceiving; a way of regarding,
understanding, or interpreting
something;
TACE Center: Region IV, a project of the Burton Blatt Institute.
Funded by RSA Grant # H264A080021. © 2013
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(pərˈsēv)
1.
2.
become aware or conscious of
(something); come to realize or
understand.
interpret or look on (someone
or something) in a particular
way; regard as.
• synonyms: regard, look on, view,
consider, think of, judge, deem
TACE Center: Region IV, a project of the Burton Blatt Institute.
Funded by RSA Grant # H264A080021. © 2013
Our perceptions influence how we
perceive (interpret)
In our work, it is more about Social
Perceptions-it allows us to understand
other people in our social world.
TACE Center: Region IV, a project of the Burton Blatt Institute.
Funded by RSA Grant # H264A080021. © 2013
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How Perceptions are Formed
Misperceptions are formed
the same way (bad or faulty
information/experiences)
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Funded by RSA Grant # H264A080021. © 2013
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Misperceptions form Information
Service
Providers
TACE Center: Region IV, a project of the Burton Blatt Institute.
Funded by RSA Grant # H264A080021. © 2013
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Misperceptions from Experiences
TACE Center: Region IV, a project of the Burton Blatt Institute.
Funded by RSA Grant # H264A080021. © 2013
Addressing and Preventing
Misconceptions
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Anticipate
Feedback
Continuous
Improvement
Address
TACE Center: Region IV, a project of the Burton Blatt Institute.
Funded by RSA Grant # H264A080021. © 2013
Prepare
Understand
Strategies to Address/Prevent
Misconceptions - Anticipate
Anticipate common misperceptions
• Some of these include:
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Performance/productivity
Anticipate
Safety concerns
Attendance
Effect on employees/customers
Direct/Indirect Costs (accommodations, longer training
period, etc.)
• Consider framing them as questions/statements you
have and/or may encounter
 “We have a lot of dangerous equipment around here”
 “Our employees are expected to multi-task”
TACE Center: Region IV, a project of the Burton Blatt Institute.
Funded by RSA Grant # H264A080021. © 2013
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Strategies to Address/Prevent
Misconceptions - Prepare
Research and prepare answers/responses
• Use a variety of sources
 Kessler/NOD Survey on Employment of People with
Disabilities- http://www.2010disabilitysurveys.org/
 Input from hundreds of employers
 Addresses common misperceptions ex.: 81% of
employers said employees with disabilities have the
same ability to acquire new skills as employees without
disabilities.
 Information and examples from your organization and
business customers
Prepare
 Anecdotal stories
TACE Center: Region IV, a project of the Burton Blatt Institute.
Funded by RSA Grant # H264A080021. © 2013
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Strategies to Address/Prevent
Misconceptions - Prepare
Approach from a Business Perspective
• Use business language i.e. recruitment and retention vs.
job development and job coaching
• Know the features and benefits of services offered to
employers
Example: Recruitment Assistance (or help finding
employees)
Work with you to understand expectations, position requirements,
etc. to make the best possible job match.
Benefits: Save time and $ on hiring, reduce risks, etc.
Look at the Business Case:
Prepare
http://askearn.org/businesscase/index.asp
TACE Center: Region IV, a project of the Burton Blatt Institute.
Funded by RSA Grant # H264A080021. © 2013
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Strategies to Address/Prevent
Misconceptions – Prepare
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Increase knowledge and competence on labor market
(trends, issues, etc.)
• Use your local economic and workforce development
offices for information/data
 New/expanding businesses
 Hiring trends
 Gaps (skills, positions, etc.)
 Workforce development services
• Can you tie in your candidates and/or services to any of
these?
Prepare
TACE Center: Region IV, a project of the Burton Blatt Institute.
Funded by RSA Grant # H264A080021. © 2013
Strategies to Address/Prevent
Misconceptions - Prepare
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Develop, track and measure performance metrics and
other data for your organization
• Use for both marketing and addressing misperceptions/questions
• Key areas should include:
 Number of businesses who have hired your candidates
(1, 3, 5 years etc.)
 Retention rate of these employees (1,3,5 years etc.)
 General industries of your employer customers (retail,
hospitality, manufacturing, etc.)
 Attendance and Safety records
 Demonstrated cost savings to your employer customers
(direct/indirect)
 Others to consider: staff retention rate, avg. years of exp., etc.
TACE Center: Region IV, a project of the Burton Blatt Institute.
Funded by RSA Grant # H264A080021. © 2013
Strategies to Address/Prevent
Misconceptions - Understand
Seek understanding and clarification of any
misperceptions and/or concerns
• Must be individualized
• Incorporate questions into the informational
interview process
 Get at basis of concerns
 Real experience or misperception, lack of
knowledge/experience, etc.
Understand
TACE Center: Region IV, a project of the Burton Blatt Institute.
Funded by RSA Grant # H264A080021. © 2013
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Strategies to Address/Prevent
Misconceptions - Address
Acknowledge and personalize responses
• Blanket responses are not effective
• Address specific misperceptions/concerns
 Share information and examples
 Use a B2B approach…typically the most effective
It’s not about convincing someone, it is about giving them
information and resources that allows them to move
towards resolution (alleviate fears,
address misperceptions/myths, etc.)
Address
TACE Center: Region IV, a project of the Burton Blatt Institute.
Funded by RSA Grant # H264A080021. © 2013
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Strategies to Address/Prevent
Misconceptions - Address
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Meet them where they are at
• Asking for jobs is giving them permission to say no
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 Ask for time instead
Determine there level of knowledge and experience
Informational interviews not only help us get an idea of
concerns, etc., they allow us to learn about expectations,
positions, needs, etc.
When it comes to concerns and needs, focus on
solutions, not services
Address
TACE Center: Region IV, a project of the Burton Blatt Institute.
Funded by RSA Grant # H264A080021. © 2013
Strategies to Address/Prevent
Misconceptions - Make it easy to engage
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Level 1 – Lower
Limited Knowledge & Experience
Provide Information
Training Awareness
B2B Consultation & Support
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Lower
Commitment-ROI
Level 2
Commitment – ROI
Has some understanding but limited experience
Information/support
Training/Awareness
Engagement: Info. Interviews
Job Shadow
Work Experiences
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Level 3
Has Experience
Training/Awareness
Efficient Recruitment Solutions
Retention Strategies
Customized Employment
Corporate Initiatives
Opportunities to share experiences and promote their efforts/business
TACE Center: Region IV, a project of the Burton Blatt Institute.
Funded by RSA Grant # H264A080021. © 2013
Higher
Strategies to Address/Prevent
Misconceptions - Feedback
Seek feedback and implement continuous
improvement efforts
• Provide excellent customer service
• Seek feedback on your performance (and act on it)
• View a business by the potential, not just one placement
(the capacity to hire numerous people over time)
• Think about it like an account and service it appropriately
 Keep records (efforts, hires, communications, etc.)
 Complete worksite/job analyses
Feedback
 Check in routinely
Continuous
Improvement
TACE Center: Region IV, a project of the Burton Blatt Institute.
Funded by RSA Grant # H264A080021. © 2013
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Job Development Exchange (JDX)
• Southeast TACE formed a JDX Advisory
•
Committee
Convened focus groups with job developers in
the Southeast
TACE Center: Region IV, a project of the Burton Blatt Institute.
Funded by RSA Grant # H264A080021. © 2013
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Job Development Exchange (JDX)
In response to identified needs the Southeast TACE will
offer a series of Professional Learning Experiences on
the following topics:
I. Addressing Employer Misperceptions (Real or
Perceived)
II. Getting Past the Gatekeeper to Reach the Decision
Maker
III.How to Brand Your Job Development Services
IV.Managing Stress and Feelings of Isolation Related to
Job Development
TACE Center: Region IV, a project of the Burton Blatt Institute.
Funded by RSA Grant # H264A080021. © 2013
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Job Development Exchange (JDX)
Each package will be comprised of:
•A webinar;
•One or more user-ready resources; and,
•Structured opportunities to network with
colleagues, businesses, and national authorities.
TACE Center: Region IV, a project of the Burton Blatt Institute.
Funded by RSA Grant # H264A080021. © 2013
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Learn more about TACE Job
Development Exchange
www.tacesoutheast.org/network/jdx/
TACE Center: Region IV, a project of the Burton Blatt Institute.
Funded by RSA Grant # H264A080021. © 2013
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Questions?
Comments?
TACE Center: Region IV, a project of the Burton Blatt Institute.
Funded by RSA Grant # H264A080021. © 2013
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Register for Upcoming JDX Webinars
February 6, 2014
Getting Past the Gatekeeper to Reach the
Decision Maker
May 8, 2014
How to Brand Your Job Development Services
August 7, 2014
Managing Stress and Feelings of Isolation
Related to Job Development
TACE Center: Region IV, a project of the Burton Blatt Institute.
Funded by RSA Grant # H264A080021. © 2013
25
Thank You
TACE Center: Region IV, a project of the Burton Blatt Institute.
Funded by RSA Grant # H264A080021. © 2013
26
Education Credits
CRCC Credit - (1.5)
By November 17th participants must score
80% or better on a online Post Test
and submit an online CRCC Request Form
via the MyTACE Portal.
My TACE Portal: TACEsoutheast.org/myportal
TACE Center: Region IV, a project of the Burton Blatt Institute.
Funded by RSA Grant # H264A080021. © 2013
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Southeast TACE Region IV
Toll-free: (866) 518-7750 [voice/tty]
Fax: (404) 541-9002
Web: TACEsoutheast.org
MyTACE Portal: TACEsoutheast.org/myportal
Email: [email protected]
TACE Center: Region IV, a project of the Burton Blatt Institute.
Funded by RSA Grant # H264A080021. © 2013
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Disclaimer
This presentation was developed by the
TACE Center: Region IV ©2013
with funds from the U.S. Department of Education,
Rehabilitation Services Administration (RSA) under the priority
of Technical Assistance and Continuing Education Projects
(TACE) – Grant #H264A080021. However, the contents of this
presentation do not necessarily represent the policy of the
RSA and you should not assume endorsement by the Federal
Government [34 CFR 75.620 (b)].
TACE Center: Region IV, a project of the Burton Blatt Institute.
Funded by RSA Grant # H264A080021. © 2013