Transcript No Slide Title

Innovation and collaboration for
productive economy:
Changing the growth curve
Bror Salmelin, Head of Unit
Information Society,
European Commission
Structure
 context
 trends
 answers
and action
 conclusion
2
Society: challenges and opportunities

The EU has set the objectives for 2010…
Lisbon council ….
“To become the most competitive and dynamic knowledge-based
economy in the world, capable of sustainable economic growth
with more and better jobs and greater social cohesion.”
eEurope: A major instrument
providing consolidation in Member States

IST: key technologies….
creation, sharing and exploitation of knowledge

Knowledge & Skills
– determines the success of individuals and companies in the global economy
3
Globality: challenges and opportunities
Challenges…

Productivity gap?

Relocation of low quality standardized jobs and, high skilled work to
countries outside the EU

Job losses

Inclusion (regional, rural, skills)
Opportunities…

Strengthening the European Research Area – the IST is a priority

Investing in human capital – expand the base of qualified ICT
practitioners in strategic niches, emerging technologies, skills of ICT
users of innovative systems…
4
Interplay needed at all levels
Legal &
Self-regulatory
Economy &
Society
Infrastructure &
Technology
5
Value Creation in Knowledge Economy
 intangible
economy
– extended products including embedded services,
covering entire life cycles
 knowledge
based economy
– digital content and services
 networking
– simultaneous, complex and multidisciplinary
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Productivity gap?
 World
Competitiveness ranking 2004
(http://www.weforum.org) :
– Finland, USA, Sweden, Taiwan, Denmark, Norway, Singapore,…..->
different models, very holistic!
 ILO
statistics
(http://www.ilo.org/public/english/employment/strat/kilm/htm)
– Productivity growth per hour not higher in US than in Europe! (US
3,4% p.a, e.g. Fi 5,6, UK 3,8%, F 3,9% in years 1980-2001)
– We work far less hours
– -> societal model and societal values
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Winning paradigms : simultaneous, sharing and collaborating
Handicraft
Industrial
E-business
E-life + e-work
Space
Operation
Strategy
Competitive
factor
Local
Multinational
Inherently global
Sequential
Simultaneous
Win-lose
Win-win
Skills
Innovation Energy
1800
Capacity
Transportation
1850
Materials
1900
Multi-skill
Individual Information Communication
mobility processing
1950
1980
2000
Change of Paradigms

Networking characteristics:
– complexity
– dynamics
– synthesis, and “best guesses”
– connectivity rather than competence

Global issues binding technology, business and legal innovation
– “e- space” for “all”
– privacy, IPR, ADR etc….
– public-private partnership

Digitalization of goods and services
– from cost to value
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Single European Electronic Market (SEEM)
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Societal
Change
Whole society in Change
?
impact
Efficiency gains
employment, skills, work organisation
new products, services, business models
contribution to wealth creation
changes in product/sectoral value chains
intensity
readiness
Transaction/business size
nature of transaction/business
Potential usage
access
technology infrastructure
socio-economic infrastructure
Phase
Take-up
Best Practice
Transformation
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e-Economy
e-Society
Modified after OECD DSTI/ICCP/IIS(2000)5
New economy: research challenges
Create a joint research agenda:
1. Finding the techno-economical drivers and enablers?
2. Describing macro-meso-microeconomic effects?
- (synthetic) indicators for the new phenomenon
- measuring economic performance
3. Creating multidisciplinatory research in living labs
- models, scenarios, “new economic theory”, experiments…..
Funding response from 7th Framework Programme for RTD
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Thesis
 In
knowledge economy the trends suggest us to move from
organisation- to human centric perspective:
– We all have multiple simultaneous roles:
• private - public
• work – private
• often multiple and changing in context with no clear boundaries
– Organisations vs. Communities
– Organisations catalyse or inhibit value creation
– Incentives for the individuals to value creation
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Knowledge Society Challenge: Put people in the centre
– Creating new living and working environments for all
– Combining productivity and quality of life
– Human centered:
• Location independently
• Time independently
• Device independently
• Knowledge supported
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People in the centre: Ambient intelligence
– Barrier-free surroundings
– media rich, multimodal, sensory perception
– context sensitive, identities, preferences, care, safety
– mobility, manipulation, navigation
– multiple roles, work, citizen, social/leisure communities
– design for all
– Empowering the users
– communication and collaboration, shared workspaces,
social interaction, smart homes
– knowledge access, transfer, accumulation
– skills,value creation, innovation
Full participation in the Knowledge Society
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Competence nodes networking
L
L
L
Competences
Connectivity
Leadership
Customers
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Emerging Technologies
Beyond Robotics
Complex
System
Life like systems
’
Intelligence
Ambient
Large
Disappearing
computer
Presence
Cognition
Perception
Enhancing the best of human life through
exploration of knowledge
Global
Distributed
Quantum
information
Global
computing
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Small
Molecular
computing
Target:
 increasing
participation at work
 improving
communication in teams
 improving
innovation and creativity
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The process of innovation! AMI@work
Whole innovation process supported by:
 Bringing
research actors together with deployment and
policy decision makers
 Fostering
interlinking
 Innovating
at the crossroads of the communities
 Facilitating,
not controlling!
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Ambient Intelligence @Work communities
AMI@Work family of self-organising ERIA Communities relating to New Working Environments
technology themes & SEEM
horisontal communities
challenging validation environments
vertical communities
Collaboration@Work
Knowledge@Work
Mobility@Work
SEEM@Work
Single European Electronic Market
Innovative enabling technologies meet societal innovation - for systemic innovation, re-organising & transitions.
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AMI @ work environments
 Required
perspectives
– connectivity: the work and collaboration process;
• how to collaborate, how to transfer and accumulate knowledge, skills...
– access and interaction: the immediate working
surrounding:
• media-rich location independent environment and connectivity
– individual at the centre: the context sensitivity:
• how to set the individuals personal environment, preferences, “identity”
in the centre
Themes for research and verification in AMI@work

value creation based on collaborative structures across and within
organisations,

24 hours global work and business patterns across communities

quest for knowledge and its conversion into value creation

technology development and validation

empowering individual in knowledge economy, next phase of eWork

"Conversing companies”

Networking/Community organization or non-organization

Changing patterns of work in industry

regional innovation and collaboration

societal innovation
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Full Impact Needs Systemic Innovation
Component innovation
Systemic
innovation
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Timeline of EU Research Framework
WP03-04
Call1
FP6
Call2
2003
WP05-06
Call4
Call3
2004
Call5
2005
Call6 (tbc)
2006
2007 - 2010 …
FP7
WP + Calls
Communication: "Preparing the
Adoption
future: reinforcing European
Proposals on FP,
eEurope 2010
research policy" (12/05/04)
SPs and RfP
Lisbon 2010
New Financial Perspectives
Communication “Building our common future: Policy challenges and
Budgetary means of the Enlarged Union 2007-2013" (10/02/04)
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FP7 - 5+2 (+2) axes

Individual research teams

Research capacities

Private/public partnerships (technology platform concept)

Networking and collaboration

Co-ordination of national and regional research programmes and policies
+

Space

Security
Cutting across
+

Innovation

International cooperation
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
ICT research maps onto all 5+2 (+2) axes
Conclusions
 Human
Centered Knowledge Society means
– Increased responsibility for the individual
– Increased productivity through innovation and creativity
– Time gain by collaborative structures and shared environments
– Increased possibilities for wealth creation by atypical job relations
 New
work paradigms
 New
work environments
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Contact websites
 http://europa.eu.int/eeurope
 http://www.cordis.lu/ist
 http://www.amiatwork.com
 and
e-mail: [email protected]
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