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Radical innovation in Statoil – the SpecTECHular story ÅRDP Innovation workshop April 3rd 2013 1 Timeline SpecTECHular First SpecTECHular as concept accepted meeting 2008 2009 2010 2011 New R&D director Karl Johnny Hersvik 2 Classification: Internal 2013-09-11 2012 2013 RDI created 2014 2015 Incremental vs. radical innovation and the difference in skill set needed to progress Experts on paraffin lamps What if you showed them a light bulb . . 3 Classification: Internal 2013-09-11 SpecTECHular Operated almost 3 years • Picking the best innovative minds from all over the organization – group of maximum 6-7 persons • Borrow them only 3 hours a week (no work beyond) • One facilitator • Feed them strategically important challenges through live information exchange with problem owners • Guest expertise on specific topics by invitation • Open idea generation balancing supportive and critical mind set • Open idea prioritization Monday Tuesday Wednesday Thursday Friday Monday Tuesday • Send out ideas for quick verification • Hand over convincing results • Internal or external further qualification Classification: Internal 4 2013-02-19 Work packages progressed by external partners Innovation work Innovation work Facilitator coordinates and progress internal issues Wednesday Radical ideation process • • • • Make agenda • Ideation • Project management • Report to Advisory Board Report on progress • Prioritize ideas – which will be • tested Find and assess test supplier • Use Technology Arena to find the Propose new challenge • How to proceed • Procurement process challenge owner Invite relevant competence • Define test • Kick-off and coach supplier • Present the matured idea directly • Define sufficient testing to the challenge owner(s) Hand over Prep. Ideation Test/verification Advisor Time spent on one concept DPN/DPI/DPNA/MPR Troll Operational needs CEC/GSB Technical StrategyTechnology Advisory board Arena Oseberg Classif5 ication 2014-01-27 Based on the work of Prep. Ideation Knowledge distribution Expanding Knowledge Input - creating an open climate 6 Classification: Internal 2013-09-11 Polyphony Test/verification Ingunn Johanne Ness Faculty of Psychology Department of Education University of Bergen The creative process Initiation and Business Need Hand over Imagination Room of Opportunity Creative processes Idea formulation Consolidation Finalizing Business-case Output Hand over Prep. Ideation Quick testing and showstopper focus • Show stopper hierarchy – start on top • Drawing/visualization − Brings all on the same page • Prototype building − Overview and results fast − Strong communicators • Analytic and/or FEA models − More time consuming and expensive − Informative 7 Classification: Internal 2013-09-11 Test/verification The SpecTECHular team Classif8 ication Jone Torsvik Espen Oen Lie Geir Njøten Marta Vabø Steinar W Tverlid RDI Offshore Wind RDI Reservoir Model. RDI Innovation TEX Future Operations RDI Innovation 2014-02-13 What’s important in the group? Not important People/group Naturally creative people Naturally positive and optimistic People with specific knowledge Organization and frames Clear understanding of business needs Management and stakeholder support Facilities stimulating innovation Clear and efficient implementation process Freedom to explore and test Innovative culture in the organization A significant budget 9 Classification: Internal 2013-09-11 Highly important Project list extract • New field development method 1000+ ideas • Efficient P&A method • Low cost Injection Points with position flexibility • Step change purchasing system • How to deal with the “Specification excess” in the oil business • Step change maintenance system • Effective connection for casing and drill pipe 54 ideas over 24 challenges at work 9 ideas handed over • Long life choke valve • Fatigue free well head • “Anti Noise” distribution system • Low cost anchoring of offshore wind turbines in shallow waters 10 Classification: Internal 2013-09-11 1 idea reached service company Steinar Wasa Tverlid Specialist Innovation TPD RDI INN innovate.statoil.com www.statoil.com 11