Transcript Document

Innovative Foodservice from Paris
Opportunities for operators and suppliers in
the French QSR and convenience market
By Aisling Balfe and Nicole Parker-Hodds
Planet Retail Ltd | February 2012
Innovative Foodservice from Paris
Aisling Balfe
Nicole Parker-Hodds
Retail Analyst
Associate Analyst
[email protected]
[email protected]
France is increasingly being used as a stepping stone for international foodservice chains to
enter Europe. However, the French market is still dominated by independents and locals as
consumers continue to seek freshness and quality. This report, based on a recent Planet Retail
visit to Paris, outlines five key trends shaping French consumer behaviour with best practice
examples from leading national and global players.
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All images ©Planet Retail Ltd unless otherwise stated.
Contents
1. Introduction
2. Convenience market
3. Self-service ordering
4. Fresh and healthy
5. Adapting to local tastes
6. Local sourcing
7. Summary
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Introduction
France provides a wealth of opportunity for the quick service restaurant
(QSR) and convenience sectors.
 Despite conventionally shopping at independents and small local chains,
the French population are becoming more open to international cuisines
and concepts with both national and global players increasingly seeing
success in the market.
 For many US and UK chains, France is a next logical step into the
Continental European foodservice market.
 Paris is used as a test bed for new ideas and concepts by many operators
and suppliers before rolling them out to the rest of the country.
 However, France cannot be treated simply as an extension of other
European markets because the local consumer is traditionally more
demanding about product and outlet quality.
 France is fast becoming one of the most dynamic mature foodservice
markets in terms of outlet design, new product development and local
sourcing and has cemented first mover status for many of the big chains
in terms of innovation.
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