Managing Gender Mainstreaming with Contract Management based on the Balanced Score Card

Concept of Contract management in Graz?

Status-analysis Mission Vision Reporting Critical success factors Contract Balanced Scorecard Globalbudgeting

The BALANCED SCORECARD

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a management concept for strategic performance management

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Balanced Scorecard approach is charac terized by its branch-independency by setting strategic and operative goals to a balanced set of perspectives

   

Customer perspective Financial perspective Business process perspective Learning and staff perspective Don‘t forget „Gender Mainstreaming – questions“!

PORTFOLIO -analysis

What are the demands of men and women??

STAKEHOLDER -analysis

Are the customers boys or girls and how can you include them in your decisions??

TREND -and FIELD analysis

Are there new trends regarding the product specific behavior of men or women?

 5

Produkt-Portfolio

field 2 field 3  2,5 field 1 field 4  0  2,5

Competitiveness

Product 1 Product 2  5

STRENGTHS-WEAKNESSES -analysis

Admit, that usually it is not only coincidence that men and women are different types of customers!

Strategy FUNDAMENTALS

Try do find a slogan for men and women!

Slogan

Vision Mission Output

ELEMENTS of cause-and-effect-models

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Strategic goals

Mid- and longterm objectives to translate the vision into action

e.g. Enhance the sports-offers for girls and boys

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Operative goals

The strategic goals are put in concrete operative

yearly

goals

e.g. Increase the participation of girls in summer sports courses by 10 percent

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Indicators or key figure

quantify the goals by defining target levels

e.g. Percentage of girls / boys in summer sports courses

Next steps

Reporting and Controlling Contract Globalbudgeting BSC Gender Mainstreaming aspects should be a binding element of the BSC or at least of the BSC-process! It helps to implement GeM in the organisation as a part of regular management.

Results

The Independant Audit Court *) published an audit-report in May 2007 on the employment contract of executives at the Cities holdings: clear gender aspects included! http://www.graz.at/cms/dokumente/10029027_313875/b87a1d5a/PB_GF_Vertr%C3%A4ge_Endfassung.pdf

(only

in German!) Department for children, youth welfare, families and women *) Present project: gender-oriented care-taking at all child-care-facilities at the City of Graz For all employees *) as part of the project „Healthy Employees“ there are defined procedures for women and men in case of substance abuse All departments *) Gender aspects are a binding element of the BSC. In establishing the BSC, all departments receive adequate support to define their gender-goals.

Results

Sports Department and Culture Department *) detailed analyses of subsidies conducted in 2006 http://www.kulturserver-graz.at/kulturamt/145 and http://www.kulturserver-graz.at/pdfs/kunst_kulturbericht_2006.pdf (only in German!) Results are: *) future cooperations with other institutions, such as universities, sports associations and organisations *) subsidy-regulations have been adopted (gender-related questions included) Sports Department *) analyses regarding public sport fields Results are: offers at sports fields are gradually being adapted For all citizens *) analyses of underground car parks Results: status quo is gradually adapted to meet the needs of all citizens, for newly planned underground car parks: gender aspect is automaticvaclly included

Further Plans

Concerning the organisation *) continue/expand the implementation process, establish evaluation procedure for gender goals Concerning public relations *) get the efforts known to a broad internal and public audience Concerning citizens *) bring all efforts down to a practical noticable effect to all citizens The City of Graz started the implementations of Gender Mainstreaming in 2001, partaking in European projects helped a lot. We have come a long way and there is still a long way to go. But: the process is irreversible!

For further questions ...

Please feel free to contact us *) Mag. Martin Haidvogl, Chief Executive of the City of Graz [email protected]

Tel: 0043/316/872-2200 *) Doris Kirschner, Gender Coordinator and Head of the Department for Women`s Affairs [email protected]

Tel.: 0043/316/872-4670 *) Mag.a Dr.in Priska Pschaid, Gender Coordinator [email protected]