Transcript Document

The world is going nuts!
Trends and opportunities in nuts
Presented by:
Lynn Dornblaser, Director, Custom Solutions Group
Mintel International
January 19, 2008
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© 2007 Mintel International Group. All rights reserved.
Mintel’s trend tracking tools
• GNPD: tracking new products around the world
• GNPD IRIS: providing an understanding of product success
• Product retrieval: delivering products to your door
• Mintel Reports: understanding the “why” behind the trends
• Menu Insights: revealing trends in menus, flavors, ingredients
• Mintel Custom Solutions: bringing it all together
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© 2007 Mintel International Group. All rights reserved.
Today’s presentation
• First, an overall look at the new product numbers
• A closer look at numbers in nuts
• Trends in nuts:
– Flavors
– Healthy positioning
– Exclusivity
• Some thoughts for the future
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© 2007 Mintel International Group. All rights reserved.
Food and beverage shows strong increases
Food & beverage product introductions, 2005-2007
Beverages
Bakery
Confectionery
Sauces & Seasonings
Dairy
Snacks
Processed Fish, Meat & Egg Products
Meals & Meal Centers
Desserts & Ice Cream
Side Dishes
Fruit & Vegetables
Spreads
Pet Food
Breakfast Cereals
Soup
Baby Food
Sweeteners & Sugar
Total
Source: Mintel GNPD
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2005
2006
2007
15,933 17,040 20,166
10,474 13,120 14,961
9,631 10,720 12,982
7,464
9,669 11,829
7,849
8,942 10,937
7,088
9,203 10,887
6,235
7,468
8,532
5,306
7,198
7,337
4,548
5,293
5,905
2,633
3,294
3,953
2,586
3,269
3,841
2,174
2,519
2,927
1,676
2,122
2,208
1,520
1,882
2,086
1,470
1,747
2,073
864
1,410
1,873
298
417
610
87,749 105,313 123,107
4
% change,
2006-2007
18.3%
14.0%
21.1%
22.3%
22.3%
18.3%
14.2%
1.9%
11.6%
20.0%
17.5%
16.2%
4.1%
10.8%
18.7%
32.8%
46.3%
16.9%
© 2007 Mintel International Group. All rights reserved.
Europe, Asia have strongest growth
Global food & beverage new product introductions, 2005-2007
Source: Mintel GNPD
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© 2007 Mintel International Group. All rights reserved.
What’s happening in nuts?
• The numbers:
– Snack nut sales in the USA up only slightly, but new product
introductions up more strongly
– Asia leads in snack nut introductions
– Consumers use nuts primarily as snacks
• The trends:
– Sweet, salty, unique flavors
– Health-related claims
– Energy claims
– Providing a sense of “exclusivity”
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© 2007 Mintel International Group. All rights reserved.
Nuts form an important part of salty snacks
Global snack introductions, by subcategory, 2004-2007
2004 2005
2006
2007
Total % change,
2006-2007
Fruit Snacks
204
632
992 1,236
3,064
24.6%
Hors d'oeuvres/Canapes
621
770
898 1,019
3,308
13.5%
Meat Snacks
302
247
587
727
1,863
23.9%
Nuts
801
905 1,189 1,591
4,486
33.8%
Popcorn
293
279
283
367
1,222
29.7%
Savoury/Salty Snacks
3,540 3,326 4,279 5,160 16,305
20.6%
Snack Mixes
208
206
300
394
1,108
31.3%
Snack/Cereal/Energy Bars
1,600 1,511 1,672 1,910
6,693
14.2%
Total
7,569 7,876 10,200 12,404 38,049
21.6%
Source: Mintel GNPD
Source: Mintel Premier
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© 2007 Mintel International Group. All rights reserved.
Nuts by region dominated by Asia
Global snack nut introductions, by region, 2005-2007
Source: Mintel GNPD
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© 2007 Mintel International Group. All rights reserved.
US snacks
US snack introductions, by category, 2005-2007
3,000
2,500
2,000
1,500
1,000
500
0
2004
Source: Mintel GNPD
2005
2006
2007
Fruit Snacks
Hors d'oeuvres/Canapes
Meat Snacks
Nuts
Popcorn
Savoury/Salty Snacks
Snack Mixes
Snack/Cereal/Energy Bars
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© 2007 Mintel International Group. All rights reserved.
Snack nuts hold their own in salty snack category
FDM sales of salty snacks, segmented by type, 2005 and 2007
2005
2007 (est.)
Change 2005-07
$million
%
$million
%
%
Potato chips
2,741 28.9
2,771 28.3
1.1
Tortilla chips
1,860 19.6
1,975 20.2
6.2
Snack nuts and seeds
1,560 16.4
1,605 16.4
2.9
Popcorn
848 8.9
830 8.5
-2.1
Pretzels
551 5.8
591
6
7.4
Cheese snacks
565 5.9
561 5.7
-0.7
Corn snacks (no tortilla chips)
387 4.1
394
4
1.8
Other
984 10.4
1,066 10.9
8.3
Total
9,496 26.2
9,793 26.7
3.1
Data may not equal totals due to rounding Note: Excludes sales from Wal-Mart;
estimates for 2007 is based on IRI 52-week period ending March 25, 2007
Source: Mintel/based on Information Resources, Inc. InfoScan ® Reviews Information
Source: Mintel Premier
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© 2007 Mintel International Group. All rights reserved.
Salted nuts most popular
Sweet, spicy, salty or plain, by age, April 2007
All 18-24 25-34 35-44 45-54 55-64 65+
% %
%
%
%
%
%
Salty
83
85
82
85
87
87 75
Plain or raw
55
46
53
56
62
53 54
Sweet, such as those that are
glazed or coated in sugar
53
65
62
53
54
52 38
Spicy, such as those that are
seasoned with BBQ or other
savory flavor
33
37
39
39
32
28 19
Base: 1,710 adults aged 18 and older who eat any kind of nuts
Source: Mintel/Greenfield Online
Source: Mintel Premier
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© 2007 Mintel International Group. All rights reserved.
Global flavored nuts: most prevalent and emerging
Snack nut flavors
most prevalent
emerging
Plain
Salted
Roasted
Spicy
Honey/honey roasted
Chili pepper
Garlic
Barbecue
Coconut
Wasabi
Green tea
Maple
Vanilla
Chili pepper & lemon
Shrimp
Bamboo
Onion & Parsley
Lemon & salt
Salt & pepper
Coffee
Source: Mintel GNPD
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© 2007 Mintel International Group. All rights reserved.
Unique flavors
Dan On Foods’ Dan D Pak Coconut Peanuts, Vietnam; Aldi’s Farmer
Black Pepper Peanuts, Germany
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© 2007 Mintel International Group. All rights reserved.
Flavors: hot and spicy
Migros’ Party Peanuts with Wasabi, Switzerland
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© 2007 Mintel International Group. All rights reserved.
Unique flavors: hot and spicy
Sabritas’ Radical Chili and Lemon Peanuts, Mexico, in an “Inferno”
variety; Santa Barbara Pistachio’s Chile-Lemon Pistachios, USA
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© 2007 Mintel International Group. All rights reserved.
Consumers understand the healthfulness of nuts
Knowledge about health properties of nuts, April 2007
Have heard Have heard of
of it and
it but don’t
believe the
believe the
Have not
statement
statement
heard of it
%
%
%
Nuts are a good source of protein
88
4
8
Eating nuts may help reduce the risk
of heart disease
59
9
32
Walnuts have a significant amount of
heart healthy omega-3 fatty acids
58
5
37
Peanuts are rich in antioxidants
52
7
41
Base: 2,000 adults aged 18 and older
Source: Mintel/Greenfield Online
Source: Mintel Premier
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© 2007 Mintel International Group. All rights reserved.
Energy
Kraft Foods’ Planters NUT-rition Energy Mix, USA, with almonds,
dark chocolate covered soy nuts, walnuts, and pecans
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© 2007 Mintel International Group. All rights reserved.
Energy
Sweet Energy’s Energy Nuts Mix, USA, with raisins, peanuts, pecans,
cashews, walnuts, almonds, and Brazil nuts; Dakota Valley Products’
Sumseeds Energy Seeds, USA, sunflower seeds with added caffeine;
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© 2007 Mintel International Group. All rights reserved.
Naturally rich in
Australian Pioneer’s Oven Dried & Salted Australian Pistachios,
Australia, with a claim of being a good source of fiber and vitamin E
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© 2007 Mintel International Group. All rights reserved.
Portion control
Blue Diamond Growers’ 100 Calorie Pack Grab & Go Bags, Canada; CVS
Pharmacy’s Gold Emblem Cashews, USA, in a 1.5-oz. snack size
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© 2007 Mintel International Group. All rights reserved.
Portion control
Kraft Foods’ Planters Nuts on the Go!, USA, a multipack of 24 individual 28g
bags; Costco’s Kirkland Variety Snacking Nuts, USA, a box with 24 individual
snack-size packs of cashews, almonds, and peanuts
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© 2007 Mintel International Group. All rights reserved.
Healthy: organic
Safeway’s O Organics Organic Almonds, USA, part of a broad line of
organic products; Kraft Foods’ Planters Organic Nut Selections, USA
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© 2007 Mintel International Group. All rights reserved.
Fair trade
Equal Exchange Trading’s Montecristo Cashew Nuts, Finland; Alter Eco’s
Amazonian Nuts, France, made with nuts from Peru
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© 2007 Mintel International Group. All rights reserved.
Nuts mostly eaten on their own
Ways that respondents eat nuts, by gender, April 2007
All Male Female
% %
%
Eat them alone just by the handful
95
95
95
Eat them in baked goods, such as breads
or cookies
59
55
64
Eat them in candy, such as peanut brittle
or chocolate covered nuts
58
56
60
Eat them in a trail mix
46
45
46
Eat them on salads
39
33
45
Eat them in meals, such as peanuts in
Asian noodle dishes or pinenuts in Italian
pasta dishes
31
28
34
Eat them in cereal or oatmeal
31
30
32
Eat them in yogurt
14
11
16
Other
2
3
2
Base: 1,710 adults aged 18 and older who eat any kind of nuts
Source: Mintel/Greenfield Online
Source: Mintel Premier
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© 2007 Mintel International Group. All rights reserved.
Nuts as ingredients, global
Selected nuts in food and beverage, global
introductions, 2005-2007
% change
2005 2006 2007 Total 2006-2007
peanut
1,005 1,269 1,274 3,548
0.4%
almond
608
552
703 1,863
27.4%
pecan
444
388
532 1,364
37.1%
hazelnut
375
189
294
858
55.6%
walnut
196
199
310
705
55.8%
macadamia
181
152
223
556
46.7%
cashew
91
151
137
379
-9.3%
pistachio
44
62
118
224
90.3%
Total
2,944 2,962 3,591 9,497
21.2%
Source: Mintel GNPD
Source: Mintel GNPD
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© 2007 Mintel International Group. All rights reserved.
Meals
Bofrost’s Chicken-Curry Dish, Austria, frozen meal with chicken, peppers,
cashews, and pineapple; Loblaws’ Presidents Choice Pineapple Rice Side
Dish, Canada, with cashews and vegetables
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© 2007 Mintel International Group. All rights reserved.
Almonds show greatest growth in usage
Kinds of nuts used, 2002-06
2002 2004 2006
%
%
%
Peanuts
65
64
66
Cashews
53
53
56
Walnuts
47
48
51
Mixed
47
47
48
Almonds
36
41
46
Pecans
42
41
42
Sunflower seeds
29
28
29
Pistachios
25
28
26
Macadamia nuts
13
14
14
Filberts (hazelnuts)
4
6
7
Other kinds
8
8
9
Base: adults aged 18 and over whose HH
uses nuts for cooking or snacks: 15,258 in
2002; 16,327 in 2004; and 16,354 in 2006
Source: Mintel/Simmons NCS Fall 2006
Source: Mintel Premier
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© 2007 Mintel International Group. All rights reserved.
Walnuts trend toward older consumers
Kinds of nuts used, by age, January-September 2006
All 18-24 25-34 35-44 45-54 55-64 65+
% %
%
%
%
%
%
Peanuts
66
70
68
72
65
64 57
Cashews
56
55
54
59
59
59 48
Walnuts
51
45
41
48
49
55 61
Mixed
48
52
47
49
47
46 47
Almonds
46
49
46
52
47
47 39
Pecans
42
39
35
40
42
45 50
Sunflower seeds
29
37
34
41
30
22 14
Pistachios
26
31
29
33
28
23 16
Macadamia nuts
14
15
12
17
15
11 12
Filberts (hazelnuts)
7
9
6
8
6
6
6
Other kinds
9
13
9
10
10
8
8
Base: 24,467 adults aged 18 and over
Source: Mintel/Simmons NCS Fall 2006
Source: Mintel Premier
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© 2007 Mintel International Group. All rights reserved.
Unique packaging
Kraft Foods’ Planters nuts in a Mr. Peanut canister, USA; Albert Heijn’s Nut
Duo, Netherlands, a two-compartment tub with cashews and almonds
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© 2007 Mintel International Group. All rights reserved.
Exclusivity: upscale
World’s Finest Chocolate’s Continental Chocolate Almonds, USA;
NaturSource Luxure Cashews, Canada, positioned as “a source of energy
and a decadent delight”
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© 2007 Mintel International Group. All rights reserved.
Exclusivity: upscale seasonings
Duyvis’ Cashews with sea salt, Netherlands
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© 2007 Mintel International Group. All rights reserved.
Thoughts for the future
• Keep an eye on overall market trends for ideas for snack nuts (salt
varietals, social responsibility, inherent goodness, satiety)
• Packaging innovation appears to be lacking in the snack nut
category—how can packaging better convey benefits, improve
usage, or increase perceived value?
• Focus on the inherent goodness of nuts: protein, healthy oils, fiber
• Opportunity for limited-edition or limited-time flavors, perhaps with
regional or ethnic appeal
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© 2007 Mintel International Group. All rights reserved.
www.mintel.com
Lynn Dornblaser
[email protected]
312 932 0400
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© 2007 Mintel International Group. All rights reserved.