Transcript India - KOPUS

India
Sidharth Malhotra
Agenda
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India: An Overview
Book Market and Trends
Vision of Asian Content
Orient Paperbacks
Sidharth Malhotra
India: An Overview
India
Capital
New Delhi
Administrative Divisions
28 States & 7 Union Territories
Population
1.2 Billion
Urban : Rural
30 % : 70 %
Recognized Languages
28
Official Languages
English & Hindi (ह द
िं ी)
Spoken Languages*
780
Hindi Speaking Population
40%
* People’s Linguistic Survey of India (PLSI)
India
Age Structure (years)
0-14 (29%)
15-64 (65%)
65 + (6%)
• Half of India’s population is under 25.
• India has one of the largest school-age population in the world.
Literacy Rate*
74% India
94% Kerala (highest)
64% Bihar (lowest)
* Literacy is the ability to read and write
with understanding in any language.
India
Imagine
European
continent as a
single country.
(1 political
entity, but
different
linguistic
entities)
Book Market and Trends
Book Market
Publishing Houses
19,000
Titles / Year
~ 90,000
Largest Publisher
Govt. of India
Hindi Publications
26 %
English Publications
23 %
Industry Growth
15-18% p.a.
Industry Worth
USD $ 2 Billion
Book Market
The publishing industry in
India is counted among
the top seven publishing
nations in the world.
Indian publishing market
is structured according to
the region and language.
India 3rd largest producer
of English books after the
US & UK.
An estimated 70% of
textbook publishing in the
country is done by the
government.
In 2000, Government
Flip side: Per capita book
allowed 100% FDI in
output is about 8
publishing.
titles/100,000
Book Market Trends
As education grows, literacy grows, urbanisation
spreads, Growth is imminent specially since India
has a very low per capita book consumption.
Publishing in Indian languages
is growing at a faster rate than
English language publishing.
eBook sales haven’t really taken off. Lack of support for Indic script
and lack of price difference between eBook and print edition. eBook
market is currently expected to be less than 1% of the total market.
Print on Demand
& Self Publishing
on the rise.
Book Market Trends
Online sales is growing. Amazon entered Indian market in
June 2013. Internet growth is fastest in India than
anywhere else in the world this is also helping online
sales with 348 million users expected by 2017*
Adult fiction was fastest growing area of the
market over the first half of 2011, growing by
82% in volume and 49% in value.
(Source: Nielsen Bookscan)
Business and Management books, selfhelp books and books about India written
by Indians are all selling well.
• Source: CISCO
Book Market Trends
Independent publishing
houses are finding it hard to
survive. High author
advances; shelf-space not
available.
Bookshops are shutting
down. High rentals and low
ROI* .
Presentation and packaging
being given equal
importance as the content
and relevance of the book.
More and more book fairs
being held i.e B2C
* Book prices in India are typically 3 or 4 times cost of production whereas
in US or UK, book prices can go as high as 10 or 12 times cost of production.
Vision of Asian Content
Vision of Asian Content
Asia
• World’s largest and most populous continent.
• Many of the world’s major religions have their origins in Asia.
Indian Content for World Market
• Hindu & Buddhist philosophy/ Gandhian teachings & philosophy
• Literature & Mythology
• Maths & Science
• Traditional Medicine: Ayurveda
• Yoga
Content for Indian Market
• Self-Help/Inspirational/Motivational Books
• Management Books
• Sports Sciences
Vision of Asian Content
Issues
From Orient
Recent Translations
Catalogue
in Asian Languages
Awareness of
Asian content.
Books on Yoga
Awaken the
Math Genius in
Your Child Thai
Lack of skilled
translators
between Asian
languages.
Popular Maths
Mathability Thai
More exchange
programs
needed.
Literature
In the
Wonderland of
Numbers Korean
Better Eyesight
Chineses
Orient Paperbacks
Orient Paperbacks
Shifted to
Delhi, India
Founder Company
Arya Pustakalaya,
Lahore, Pakistan
Name Changed
Rajpal & Sons
First Freedom to
Publish Award
Mr Rajpal
English Imprints
Orient Paperbacks
Vision Books
Paperback
Publishing Imprint
Hind Pocket Book
First Indian Book Club 30,000
+ active members
Books Offered at Re 1 per book
in five languages
Average First Print Run
30,000 for most of the titles
One of the oldest publishing houses in India
Authors Published in Hindi
P V Narsimha Rao (former Prime Minister)
Atal Bihari Vajpayee (former Prime Minister)
I K Gujral (former Prime Minister)
Nelson Mandela
Kyung-sook Shin, Author Please Look After Mom
His Holiness Dalai Lama
Nobel Laureate Amartya Sen
Authors Published in English
Dr S Radhakrishnan (former President of India)
Dr A P J Abdul Kalam (former President of India)
Shakuntala Devi aka Human Computer *
R K Narayan
Khushwant Singh
Anita Desai
Shahnaz Hussain
• Million copies bestselling author
Orient Paperbacks
Head Office
:
New Delhi
Regional Offices
:
Mumbai & Hyderabad
Languages Published
:
English & Hindi
No. of Titles Published
:
700 + titles
Publishing Type
:
Trade Books
Price Range
:
USD $2.00 – USD $ 20.00
Field Force
:
Company owned, Pan-India
Direct Accounts
:
3,000+
Wholesalers/Stockists
:
50 approx.
Retail Outlets/Bookshops :
2,900+
Avg. Trade Discount
40% on M R P
:
Sidharth Malhotra
Sidharth Malhotra
Born Sept. 24, 1975 (Delhi)
Post Graduation (Publishing), University
of Denver, USA
Frankfurt Fellowship 2006; VIP Programe
2008, Adelaide, Australia
Develop Hindi program ; acquisition of
rights
Developed & launched India’s 1st ONIX for
Books platform for Indian publishers
감사합니다
धन्यवाद
Thank You