PIGGY BANK AMERICA.COM

EXECUTIVE SUMMARY Prepared By Farahmand M. Kalayeh November, 5 th 2006

BUSINESS DESCRIPTION

• PBA is a portal dedicated to educating families and their young children across America how to save money and achieve long term financial independence

A Simple Goal

• PBA’s goal is to make the process of learning and applying what is learned fun and rewarding for kids and parents alike.

• PBA’s immediate goal is to raise the general public awareness on the importance of learning to save from early ages.

• PBA is determined to get everyone involved in this process: locally and nationally.

PBA BUSINESS STRATEGY(1)

• Effectively educating families the importance of saving via state of the art web technology and build an online community • Establish long term partnership with corporate America to enroll their employees into the PBA online program. • Install PBA coin drop off vending machines at retail locations across America

BUSINESS STRATEGY(2)

• Offer Private Labeled Web based Services to Banks across America • Major Multi Media Campaigns/Ads • Awareness programs through local community, state and federal government • Offering matching corporate America rewards points via exclusive channel partners

BUSINESS STRATEGY(3)

• Develop Partnership with National Associations and Organizations • Partner with Charity Organizations and non-profits • Identify and select a nationally recognized spokesperson • Partner with local schools and publications such as Scholastics

BUSINEES PLAN(1)

• Design and Publish PBA Portal • Enter into Partnership with companies such as COINSTAR, STAPPLES,OFFICE DEPOT, FEDERATED DEPARTMENT STORES, BANK OF AMERICA, DISCOVER, VISA, MASTER CARD, • Raise Funds

BUSINESS PLAN(2)

• Form an Advisory Board from Industry Experts • Select an Executive Team • Execute agreements with Key Strategic Alliances • Select the CRM Platform

REVENUE MODEL

• Online Banking • Online Advertising via Permission based Marketing • Web Based B2B Private Label Services to Community Banks and Credit Unions • Online Affiliate Programs

Opportunity(1)

• Internet has afforded us the ability to reach millions of consumers simultaneously and instantly • We can utilize the state of the art web technology to educate millions of families across America how to save money and be rewarded for their effort • Corporate America now can effectively identify and reach out to all American families and encourage them to save.

Opportunity(2)

• There is no known dominant player in this segment • Millions of Families who are computer savvy • Growing urgency and critical need nationally to increase personal savings • Ability to mobilize individuals to help themselves • PBA enables fortune 500 companies to make good on Corporate Responsibility promise

PBA COMPETITIVE ADVANTAGE

• First-Mover to Market • Dedicated and Capable Team • Sticky Brand • PBA Long Term Vision • Killer Web Application& Leading Edge Technology • Key Long Term Strategic Partnerships • Free and Secure 24x7 online Service • Massaging and Notification Capabilities

PBA WEB SERVICES

• Open Secure Online Bank Accounts For Parents and Kids • Earn A Point For every Dollar you Deposit • Earn Double Points When buying through our online affiliate programs • Easy to use and Ongoing Access • Tutorials and Fun educational articles • Special Alerts and Messaging

PBA Partners

• Affinity Banking • Knowledge Flow

PBA TEAM

• Farahmand Kalayeh • Dana Hoffer