Transcript Slide 1

COUNTY OF SAN MATEO
COMMUNITY OUTREACH PLAN
FOR ROLLOUT OF FRANCHISED COLLECTION SERVICES
June 30, 2010
Simple.Smart.Green.
New Franchise Collection Agreement
Terms and Services
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Ten-year term (2011-2020)
Automated collection – recyclable materials, compostable
materials (food scraps and yard trimmings) and garbage
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Wheeled carts for all households
Automated collection service
Weekly recyclable single stream collection
Weekly compostable materials collection
Performance incentives & disincentives
Liquidated damages
Simplified contractor compensation calculation with more
cost controls for rate payers than current Franchise
Agreement
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KEY MILESTONE DATES
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June 2010 – Garbage Cart Selection Mailer
June 2010 – Community Events Begin
July 2010 – Community Presentations Begin
July 2010 – Advertising/Media Campaign Launch
July 2010 – Commercial Recycling Blitz Launch
Aug. 16, 2010 – Commercial Carts Delivery Begin
Aug. 30, 2010 – Residential Carts Delivery Begin
Nov. 29, 2010 - Kitchen Pail Delivery Begins
Jan. 1, 2011 – New Collection Services Begin
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RESIDENTIAL CART SELECTION MAILER
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Sent to all single-family households in June, except North Fair Oaks
(County Service Area 8)
Informed residents of new collection services to be provided in
three wheeled carts
Provided customer’s current garbage service level
Provided new assigned Garbage Cart size based on four sizes that
closely matched current service level (NFO customers have a
minimum mandatory of 64 gallon):
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20-gallon
32-gallon
64-gallon
96-gallon
No response needed if assigned Garbage Cart size is satisfactory
Residents must respond by July 9th if requesting a different
Garbage Cart size than the assigned
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COMMUNITY EVENTS
RethinkWaste and Recology have started
staffing information booths at various community
events. The events targeted for San Mateo
County were:
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San Mateo County Fair
North Fair Oaks Community
Festival
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COMMUNITY PRESENTATIONS
In addition to events, RethinkWaste and Recology staff
will be making presentations to the community and
organizations in coordination with the County of San
Mateo staff.
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Community Meetings
– North Fair Oaks Area (CSA 8)
November 4, 2010 – 7:00-8:00pm
Fair Oaks Community Center
2600 Middlefield Road
Redwood City
– Unincorporated County
Franchised Area
Dec. 2, 2010 - 6:30-7:30pm
Belmont Public Library
1110 Alameda De Las Pulgas
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ADVERTISING/MEDIA CAMPAIGN
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A multidimensional advertising/media campaign was
launched in late July 2010 and will continue through
March 2011 to promote the new collection services
The campaign includes:
– Print advertising
– Spanish radio spots
– TV commercials
– Web advertising
– Bus/train advertising
– Movie theater advertising
– Banners in downtown areas
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COMMERCIAL RECYCLING BLITZ
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Blitz launched on July 1st and will continue through Dec. 31,
2010
Conducted by Recology’s commercial recycling manager and
recycling coordinators
Targets businesses and multi-family complexes that currently do
not have any recycling/composting collection services provided
by Allied Waste of San Mateo County
Targeted accounts will be offered single stream recycling
New commercial brochure provided to inform and encourage
recycling and composting, as well as new signage, labels and
containers for customers as needed
All service requests coordinated between Recology’s commercial
team and Allied Waste’s customer service department
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Commercial Cart Deliveries
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Recycle and Garbage Carts
– Cart deliveries between Aug. 16 – Dec.
3, 2010 based on Allied Waste’s current
route schedule
– Allied Waste will first service the Recycle
and Garbage Carts, then separate Allied
Waste crews will remove the carts from
the location
– Recology crews will then deliver new
Recycle and Garbage Carts in same
service location, and replace any Allied
Waste signs with Recology’s
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Compost Carts
– Allied Waste will use existing drivers
from Aug. – Dec. 2010 to exchange all
Allied Waste commercial Compost Carts
with Recology’s new Compost Carts
– Allied Waste will replace any of their
signs at the location with Recology’s
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RESIDENTIAL CART DELIVERIES
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San Mateo County Carts – delivered August 30 through
December 18, 2010, based on the delivery schedule for
neighboring jurisdictions.
Residents can use new carts immediately on same collection
schedule
Single stream ( mixed) recycling
Recycling and yard trimmings remain on every other week
collection schedule through December 31, 2010
No food scraps in Compost Cart through December 31, 2010
Old garbage cans, recycling tubs and yard trimmings carts will be
picked up by Allied on regular collection days through December
31, 2010
Residents may keep old garbage cans and recycling tubs
Kitchen pails for in-home use – delivered Nov. 29 – Dec. 22, 2010
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JANUARY 3, 2011
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Official start date for residential collection services:
– Weekly collection of Recycle and Compost Carts
– Food scraps and food-soiled paper products added
to Compost Cart
– Used oil filter collection program begins
– On-going services:
 On-call bulky goods collection (2x per year)
 Curbside battery and cell phone collection
 Used motor oil collection program
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RETHINKWASTE
Staff Contact Information
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Kevin McCarthy
Executive Director
(650) 802-3505
[email protected]
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Cathy Hidalgo
Recycling Coordinator
(650) 802-3503
[email protected]
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Monica Devincenzi
Recycling Outreach & Sustainability
Manager
(650) 802-3509
[email protected]
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Jeannene Minnix Kingston
Board Secretary/Recycling Specialist
(650) 802-3500
[email protected]
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Cliff Feldman
Recycling Programs Manager
(650) 802-3502
[email protected]
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