Transcript SolomonWed330 - American Association of State Highway

Outdoor Advertising Control
Gerald Solomon, Esq.,
Director, Office of Real Estate Services
Office of Planning, Environment, and Realty
Federal Highway Administration
U. S. Department of Transportation
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Outdoor Advertising Control
I.
International Scan - Outdoor Advertising Control:
Best Practices Policy and Implementation
II.
Research:
A.
The Effects of Commercial Electronic Variable Message
Signs (CEVMS) on Driver Attention and Distraction
B. Conflict Assessment
C. Outdoor Advertising and the Economy
D. Research - NCHRP
III. National Highway Institute Training Courses
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I. INTERNATIONAL SCAN - Outdoor
Advertising Control: Best Practices
Policy and Implementation
Sponsoring Offices:
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Federal Highway Administration, Office of Real Estate
Services
Federal Highway Administration, Office of
Infrastructure
Federal Highway Administration, Office of Operations
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I. INTERNATIONAL SCAN - Outdoor
Advertising Control: Best Practices
Policy and Implementation (continued)
• Implementing the successful practices
found in other countries
• identify key processes, programs,
regulations and controls established in
other countries.
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II. RESEARCH - The Effects of
Commercial Electronic Variable Message
Signs (CEVMS) on Driver Attention and
Distraction: An Update (Phase I)
Publication No. FHWA-HRT-09-018, February 2009
Final Report posted on FHWA web site http://www.fhwa.dot.gov/realestate/cevms.htm
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II. RESEARCH - The Possible Effects
of CEVMS on Driver Attention and
Distraction: Field Experimental Plan
• On-road instrumented vehicle
studies
• Multiple drivers (Various age, driving
experience, route similarity, etc)
• Pertinent measures (Eye glance
behavior, Driving Performance)
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II. RESEARCH - The Possible Effects
of CEVMS on Driver Attention and
Distraction: Field Experimental Plan
• Preparing to perform pilot test
• Collection of field data: July November 2009
• Interim draft report Late 2009
• Final draft report due to FHWA Early 2010
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II. RESEARCH - Conflict Assessment:
Federal Outdoor Advertising Control – Report
issued January 2007
Prepared by the Osprey Group to the U.S.
Institute for Environmental Conflict Resolution;
Publication number FHWA-HEP-07-015;
Hyperlink to original assessment report:
http://www.fhwa.dot.gov/realestate/oaconf.htm
Recommendation: FHWA convene an ad hoc
forum to address substantive issue(s).
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II. RESEARCH - Conflict Assessment:
Federal OAC - The next step
FHWA contracted with the U.S. Institute for
Environmental Conflict Resolution to proceed
Issue selected for possible emerging consensus:
“Nonconforming signs –Definition of Destroyed”
Ad Hoc group organized: State regulators, Scenic
Groups, Outdoor Advertising Industry, FHWA
Convened OAC Workshop on “the definition of
Destroyed Signs”, December 3-4, 2008
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II. RESEARCH - Conflict Assessment:
Federal OAC - The next step (continued)
Destroyed Sign Definition – Collaboration
• January 19, 2009 - NAHBA
teleconference
• April 21, 2009 – AASHTO, ROW
Technical Council – Outdoor Adverting
Regulation
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II. RESEARCH - Conflict Assessment:
Federal OAC - The next step (continued)
Proposed second issue: Highway
Beautification: Outdoor Advertising Sign
Reduction - Pilot Projects:
– State of Florida, Interstate 75 (being developed)
– State of South Carolina, Interstates 95 and 26
(approved April 6, 2009)
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II. RESEARCH - Outdoor Advertising and
the Economy
Project Title: Identifying Research Questions
on the Impact of Outdoor Advertising to the
Economy of the Surrounding Area
– Preliminary study
– Identify the benefits and the losses that are
experienced by advertising signs in tourist areas
– Evaluate the effectiveness of LOGO and TODS
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II. RESEARCH - NCHRP
NCHRP 20-7 (256) – Safety Impacts of the
Emerging Digital Display Technology for
Outdoor Advertising Signs; Jerry
Wachtel
NCHRP 20-7 (247) - Outdoor Advertising
Sign Regulation Study; Clyde Johnson
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III. National Highway Institute: OAC
Training Course, Web-based
• FHWA-NHI-141048. Outdoor Advertising Control,
Bonus States
• FHWA-NHI-141049. Outdoor Advertising Control,
Non-Bonus States
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III. National Highway Institute: OAC
Training Course, Web-based (Continued)
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Length - 6.0 hours
CEU - 0.6 units
Fee - free per participant
Registration – www.nhi.fhwa.dot.gov
Technical information- Catherine O’Hara
(202) 366-9901; catherine.o’[email protected]
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