Transcript VENTURE PLANNING - European Summer University on

2009 Conference of Social Entrepreneurs
Advisory Board
Call for Abstracts
Satter
Conference
Gordon Bloom, Harvard University
Paul Bloom, Duke University
Nov 4-6
Paul Light, NYU
Jeffrey Robinson, Rutgers University
Debbi Brock, Berea College
Best Paper Award
$5,000 US
Shaker Zahra, University of Minnesota
Jason Saul, Northwestern University
Filipe Santos, INSEAD
Brett Smith, Miami University
At XX University, this may be relatively easy
Social Entrepreneurship…..
Entrepreneurship that Matters!
Jill Kickul, PhD, Director,
Stewart Satter Program in Social Entrepreneurship
Berkley Center for Entrepreneurship and Innovation
New York University
Stern School of Business
Steps and Structure for Your Team
Social Entrepreneurship – It Matters Because…
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New Models of Innovation (Blended Value
Approach)
New Models of Sustainability and Development
New Models of Scale and IMPACT
…..New Opportunities for Teaching and Learning
and Related Research
In theory there is no difference
between theory and practice.
In practice there is.
Anon
Most Entrepreneurship Curricula Will Mention…..
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Emphasis on providing a strong foundation of
knowledge and skills for the growing number of men
and women who want to strike out and build
innovative and successful organizations for
themselves and their communities
Experiencing Social Entrepreneurship
An entrepreneurial way of thinking is not genetic
It can be learned……
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In the
CLASSROOM
…And Beyond!
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With the right opportunities students can be introduced to ways of
thinking creatively and asking more of their worlds.
With the right training students can learn to understand when an
idea has legs or when it needs more work and time.
With the right support students can feel confident that they have
the tools to be intelligent, articulate sponsors for their own ideas
in the face of resistance.
Social Innovation and Impact Specialization
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Focuses on the nexus of wealth creation and social impact
Goal: Provide students with the social, environmental and
economic perspectives necessary to succeed in a rapidly
changing, competitive world while making that world a
better place
For the Classroom
Selected Courses
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Advanced Global
Perspectives on Enterprise
Systems
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Corporate Branding and CSR
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Foundations of Social
Entrepreneurship
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Social Venture Capital
Across the Curriculum
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Leading Sustainable Enterprises
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Managing Growing Companies
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Social Enterprise Development
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Social Venture Fund Practicum
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Examining the Nonprofit Capital Market: The
Integrated Challenges of Performance
Measurement, Scale and Sustainability
Business
perspective
Merging Two Perspectives
Resources
Development societal perspective
Business
activity
Direct
impacts
Indirect
impacts
Infrastructure
Innovation Itself
Products and Services
Jobs
Skills and Training
Procurement
Taxes
Corporate Governance
Environmental Management
Broader development
contribution
E.g. Economic Growth/GDP
Poverty Alleviation
Education
Social Stability
Public Health
Human Rights
Governance
Capacity Building
Enterprise Development
Environmental Sustainability
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Service /
product
development
and delivery
Knowledge
development
Description Discovering,
Providing goods
developing,
and services to
interpreting or
fulfill unmet needs
sharing knowledge of constituents
to solve existing or
expected problems
Examples
▪
Medical
research
▪
▪
Policy research
Traditional
wisdom
▪
▪
Capacity
enhancement
and skills
development
Helping
organizations or
individuals
strengthen their
capabilities
▪ Soup kitchens ▪ Vocational
training
▪ Performing arts
▪ Technical
▪ Anti-malaria
bed nets
▪
Hybrid seeds
Behavior
change
programs
Enabling
systems and
infrastructure
development
Policy
development
and
implementation
Sharing information
and providing
motivation to assist
individuals to
change behavior
Establishing
systems and
infrastructure that
facilitate social
change
Promoting or
resisting a change
in government,
multi-lateral, or
corporate policy
Seatbelt
campaigns
▪
Networking
opportunities
▪
Grassroots
campaigns
▪ Drunk-driving
▪
▪
Convenings
▪
▪
Lobbying
▪
assistance
awareness
▪
▪
Handwashing
Community
health outreach
Definition of
common
standards
▪ IT systems
Each intervention type employs unique means to address social needs
Initiatives often employ more than one type of intervention
Litigation
New Course Offerings
International Social
Impact Strategies (ISIS)
Partnerships
International Social Impact Strategies (ISIS)
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Our Over-Arching Goals and Approach
 To provide a socially relevant academic experience that integrate
classroom curriculum with experiential learning in an international
setting
 Through case studies, lectures, and classroom dialogue
augmented with fieldwork, students will learn to think strategically
while developing new perspectives into economic and social
value creation in the developing world
Defining Social Impact
Our working definition of social impact
▪
A meaningful change in economic, social, cultural,
environmental, and /or political conditions…
▪
…due to specific actions and behavioral changes…
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…by individuals, communities, and / or society as a whole
Society &
Systems
Communities
Organizations
Individuals
Families
▪
Social impact assessment
should reflect the values and
priorities of the constituents
involved
▪
Constituents should participate
in all stages of the assessment
process including identification
of knowledge gaps
5 steps of the impact value chain
Inputs
Activities
Resources
invested to enable
activities
What the initiative
does with the
inputs to fulfill its
objectives and
produce outputs
and outcomes
Outputs
Outcomes
Direct products and Medium term
immediate results
results of the
of the activities
initiative which
affect constituents
Impact*
Long-term results
of achieving
specific outcomes
for constituents
▪ Assessing outcomes allows real-time learning that can guide improvements
while an initiative is underway
▪ Outcomes provide action-oriented proxies for impact
▪ Outcomes are easier and more affordable to track than impact measures
International Social Impact Strategies (ISIS)
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Leverage corporations as the engines for “total community development” in rural areas.
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Partner with domain-driven development institutions that can share the resource costs to
improve the standard living across a variety of human indicators (domain areas would
include education, agriculture, entrepreneurship, health care, renewable energy, etc.)
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Measure the impact of highly focused community development programs on
improvements in productivity/sustainability (in areas such as reduced cost of
infrastructure, better labor productivity, lower recruitment costs, lower health care costs,
etc.) over a 3-5 year time period. A positive correlation will provide a strong quantitative
argument for other corporations to focus on community development strategically, as
opposed to simply philanthropically.
Course Structure
Pre-Class
Preparation
Required Reading
Fall Semester
Winter Break
International
Site Visit
Spring Semester
Bottom of the
Pyramid 101
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Relevant readings to be completed prior to course
Project Preparation
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Case studies and conceptual frameworks
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Guest lectures by thought leaders in Social Innovation (e.g. Acumen, Bridgespan, Wagner
School and Berkley Center faculty)
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Project assignment, scoping, and planning
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Data collection and analysis
Current state diagnosis
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Evaluation of strategic alternatives
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Revision of project scope and deliverables, as necessary
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Project debriefing/feedback
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Final report/deliverables/Presentations
Engagement
with Partner
Organization
Project Completion
Entrepreneurship (2 teams, Desphpande Center
for Social Entrepreneurship)
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Conceive, research, and develop the building blocks for several new micro-businesses in
the area
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Study supply chain of Tasty Bite and other food companies in the area to determine
vendor business opportunities. Examples include vegetable preparation (e.g. cutting,
sorting of spinach, eggplant), packaging, cooperative farm, all-natural pesticides, etc.
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Identify potential entrepreneurs; examine managerial, operational and technical
infrastructure required
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Develop business plans which examine both economic and social implications
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Recommend capital sources and structures (e.g. micro-loans, micro-equity institutions)
Agriculture (1 team; Partners are BASIX, Hyderabad,
Amul, Gujarat)
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Study economics of contract farming from both a farmer perspective and a
corporate buyer perspective. Develop economic model for contract farming
arrangements that ensure return optimization for both parties
Examine social and economic issues of cooperative farming. Develop
cooperative farm business plan
Analysis of innovative farming inputs - e.g. water harvesting, natural pesticide
management, yield enhancement. Study productivity benefits and cost benefits
for both farmer and corporate buyer (Tasty Bite has already begun work on a
program with USAID/University of Wisconsin)
Education
- Vocational (1 team at Tasty Bite)
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Study high school curricula in neighboring villages
Based on nature of companies in the region, conceptualize and develop
vocational training modules (Tasty Bite is already sponsoring a few
science programs in high schools in neighboring villages)
Develop model to determine long-term impact on cost of recruitment,
absenteeism and worker productivity for area factories if vocational
model is scaled
Education - Childhood (1 team; Partners are Education for All, Delhi,
Akanksha, Pune, Akshaya Patra, Bangalore)
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Study rate of child school enrollment and literacy in neighboring
villages.
Recommend partnership with educational development institution (e.g.
Pratham, Akanksha) to address child literacy and education. Determine
partnership structure, funding, mid-day meal program, etc.
Develop model to determine long-term impact of educational program
on the community and its employers (e.g. in reduced worker
absenteeism, morale, etc.)
Energy & Environment
(1 team; Partner is C-STEP, Bangalore)
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Conduct an industry structure analysis of rural renewable energy
options for farmers, factories, and households. Examine technologies,
companies, economics, regulation, social implications etc.
Develop 5-year plan with goals and actions for reduction of carbonbased fuel usage and increased access to energy by all parties.