Transcript THE COURT of Social Grievances

THE COURT
O F S O C I A L G R I E VA N C E S
Because justice is a spectator sport.
An online platform leveraging social media to resolve disputes
Presented by Lilly Ghahremani, JD, MBA
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W H AT ’ S T H E P RO B L E M W I T H T H I S
PHOTO?
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THE VISION
 Social media is home base for self-expression and our “second
lives”.
 The court that matters today is the court of public opinion.
And yet it has no permanent residence.
 Let’s capture the energy of the online world and use it to provide a
reliable platform for the resolution of personal disputes.
 COMMUNITY. QUICK ANSWERS. FUNNY & SOCIAL.
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H OW A R E P E O P L E C U R R E N T LY S O LV I N G
PROBLEMS IN THEIR LIVES?
 Social media
• We go here by the millions to vent. We love talking about ourselves.
 Advice chat boards
• Yahoo Answers, etc. No community, no incentive. Basic & unattractive.
 ODR sites
• Heavy and legal.
 The legal system
• Expensive. Time-consuming. Intimidating. Skepticism.
• Doesn’t cover the issues that keep us up at night.
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THE APPEAL OF ONLINE
SOLUTIONS
 Crowdsourcing
• We now reach out to strangers for financial solutions, why not
emotional?
 Comfort
• The easy way to communicate.
 Instant gratification
• The “solution” to your problem can be delivered online
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C O U RT I S N OW I N S E S S I O N
T H E T R I F E C TA
A single-source solution for:
 Social disputes and questions
• Have fun & gain loyalty
 Customer complaint resolution (C2B)
• Reinforce brand equity through positive PR
 Minor legal cases
The road ahead: higher stakes issues & diverse revenue sources
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TAKE IT TO THE JURY!
(TRUE STORY!)
What’s the problem?
“I asked my husband for a ring, and
he suggested I spend the money on a
tummy tuck instead!”
Who are the “players”?
A vs. M (her vs. him)
What are the facts?
A: 10 yr anniversary, twins, unsolicited insult,
never buys jewelry
M: She doesn’t deserve it
What do you want?
A: A gift - and an apology!
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WHY IT WORKS
 Something for every personality
• The Plaintiff, The Jury, Judges, Advisors, The Defendant, Voyeurs &
Friends
 Reality legal programming is on the rise
• Judge Judy: Sept 2013 averaged over 9.4M viewers — its best premiereweek viewership in 10 years; ahead of any other syndicated daytime show
in terms of total viewers
 Relatable
• The consumer relates to reality TV, because “the events depicted could
just as easily have happened to [them]” (Kilborn, 424)
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I T ’ S A L L A B O U T T H E A P P ROAC H
 BE THE EFFICIENT OPTION
• An accessible, time and cost-effective way to address - and resolve personal matters.
 ENTERTAIN THEM
• Draw from the power of social networks for a “jury of your peers”.
Distinguish ourselves from law by having a sense of humor about it
all.
 INSPIRE FREQUENT USE
• Diversify with various avenues & reasons for user engagement, all
under one umbrella (much like a court system).
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$TRATEGIES
 Targeted Product Advertising
• Uniquely motivated users
 Referral Services
• Attorneys and other experts issue “opinions”
 Corporate Memberships
• Large corps with emphasis on culture agree to have customer issues resolved
publicly (Zappos, Southwest Air, Virgin, etc.)
 Co-branding
• Go to market strategy bolstered by partnering with existing community owners
and co-branding with celebrities and others
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G ROW I N G T H E AU D I E N C E
 Case of the Day highlights
 Popular jurists
 Compile/archive wisdom from past cases
 Add new corporate members
 Offline marketing events (appearances, live shows, etc.)
 Global potential: China, the world
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WHO WE ARE
Multi-disciplinary, diverse team.

Lilly Ghahremani, JD, MBA
• Self-hating attorney. Brand licensing. Marketing & communications strategist. Social media addict.
UCLA School of Law/CA Bar.

Ali Rahimi, MBA
• Over 15 yr. business development, M&A and strategic alliances expertise. Previously CEO of
Saferep, and COO of Himojo. Two successful exits. Has worked with Apple, Netscape, WebMD,
Time Warner, in addition to serving in a number of advisory and board seats.

Benjamin Queen
• Operations expert with a focus on business process design, biz dev, and strategic alliances. His
insights have been used by Juniper Networks, PricewaterhouseCoopers, eLoyalty, Marsh Inc.,
Goldman Sachs, American Express, The New York Mercantile Exchange and The Vanguard Group.
ADVISORS:

Ms. Nassim Sarraf– Global alliance management to drive product development (Sony), advertising & corporate mktg

Mr. Jerald Shaevitz – Co-founder of Semi-Gas, Managing Partner KLM Capital Group, CFO Gasonics
BS, MS, JD (UCLA School of Law)

Mr. David Bartnicki –15 yr+ commercial software development. Founder Westbay Services, BS/MS Computer
Science
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CONCLUSION
 We are a dynamic team that is passionate about building fun, profitable products
that use technology to make people’s lives better
 Go to market strategy: partner with existing community owners & co-branding
 Advertisement as well as transaction-based revenue model
Problems are an evergreen market.
We invite you to explore the opportunity of The Court and join us in building our vision.
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