Transcript Document
Love/ Avon Army of Women Save YOUR Sister Together WE can prevent Breast Cancer
What Is The Love/Avon Army of Women
The Love/Avon Army of Women is a program of the Dr. Susan Love Research Foundation, a non-profit 501 (c)(3) working to
eradicate
breast cancer through innovative research, education and advocacy.
The Dr. Susan Love Research Foundation received a grant from the Avon Foundation for Women to launch the Love/Avon Army of Women in October of 2008. With over
350,000
women signed up to date, the mission is to recruit
ONE MILLION WOMEN
to participate in breast cancer research.
The Goals of the Army of Women (AOW)
• To recruit one million women of every age and ethnicity, whether a survivor or someone never affected by breast cancer, to receive emails about how they can
partner
with breast cancer researchers and directly participate in the research that will eradicate breast cancer once and for all.
• To challenge the scientific community to expand its current focus to include breast cancer
prevention
research conducted on
healthy women
.
How It Works – Army of Women
• Women of any age (over 18) sign up online agreeing to READ about research studies via email.
• Minimal information is collected in advance.
• E-blasts are sent to members of the Army of Women 2-4 times a month, describing a particular study that is researching the causes of breast cancer, eligibility criteria, and requirements.
• If an Army of Women member fits the eligibility criteria and wants to take part in a study, they can RSVP to participate in a study directly from their email or forward to a friend/family member.
Army of Women - Who are they? One Million Women and Men
o o o o o Ages 18-100 All ethnicities Represent every state Women with a range of risk factors “Healthy” women and breast cancer survivors
0 Army of Women - Progress 800,000 ONE MILLION 600,000 NOW 400,000 200,000 Help us reach ONE MILLION
Army of Women – Save YOUR Sister
How YOU can help
Distribute information –
Distribute Army of Women postcards around campus, focusing on areas frequented by women
Signup tables –
Set up a table at your school’s sporting events or other activities that draw large crowds, or pair with your school’s women’s center or wellness center to hold sign-up events
Chapter/Panhellenic meetings
Present the Army of Women mission to your sorority during your weekly chapter or panhellenic meeting (s) and encourage all sisters to sign up for the AOW.
Army of Women - Save YOUR Sister
• • • • •
Promotional materials: Postcards Brochures Stickers Headbands T-shirts
Army of Women - Save YOUR Sister
Online and Social Media Promotion
•
Link
to AOW from your homepage by including the Army of Women logo and link to www.armyofwomen.org directly on your homepage.
message
or tweet about study recruitment and other Army of Women updates. Start off by visiting the official Army of Women fanpage, located here:
http://www.facebook.com/ArmyofWomen
. Click “like” and then share any updates posted on the Army of Women Facebook wall.
• Send email announcements in support and
share
Army of Women PSAs with your community
.
Army of Women - Save YOUR Sister