Transcript Document

Extreme poverty and extreme affluence.
Diverse cultures and different races.
Mainstream and marginalised society.
Material poverty and cultural riches.
Ubuntu, compassion, humanity and unspeakable crime and violence.
Development and underdevelopment.
Primordial rural existence and contemporary urban living.
A melting pot of African, European and Asian traditions.
www.zadifference.org
On the surface, ZA Difference appears to be just another magazine. It is not.
It is a practical, how-to catalogue about sidestepping poverty that fosters entrepreneurship,
dialogue on social issues and societal learning on many levels.
It is also a national job-creation scheme that involves marginalised South Africans
in the production and distribution of this unusual product.
ZA Difference is a bridge between a world in which privilege is taken for granted,
and a world in which every last ounce is fought for … or stolen.
ZA Difference has 6 objectives:
1. To create jobs, self-employment and
income-generating opportunities
for fellow South Africans.
“It is the first time I come across a magazine like this
where you get paid for articles ... where you can become an
entrepreneur by selling the magazine.
Where I come from I know what is hunger,
what it feels like not having any source of income.
Thank God for this opportunity.”
— Puseletso, Orange Farm.
We pay R2 per published word & R150 per published photo.
Sellers earn 50% of the cover price of the magazine.
“I’ve just paid my rent. What a relief!
Thank you for publishing my article & paying me for it. ...
I’ve been unable to do any typing ... Imagine my relief
when you accepted my hand-written article.”
— From a 75-year-old professional writer whose hand-written articles
have been rejected by editors for the past 12 years.
Our payment prevented her eviction from a flat in the Jo’burg CBD.
makes it possible for charities, educational
institutions, stokvels, places of worship, businesses,
shopping centers, concerned individuals and more, to
help create jobs for unemployed, vulnerable people,
while generating a small income for themselves.
Sellers get R10 per copy sold. Facilitating
organisations and enterprising individuals get R1.50
per copy sold. No risk. We buy back what’s not sold.
(Corporates are asked to sponsor the free distribution of unsold
copies after the “sell-by date” to their communities.)
“What a brilliant idea: to create a product that not only
makes a difference in its own right, but that also provides
a means of generating income to potentially thousands of
unemployed South Africans!” — Albert Sivils
With your help, we can create more than a thousand new jobs
for mostly unskilled, unemployed people across the country.
Here’s what’s possible:
u Street sellers. Johannesburg alone could accommodate 300 street sellers. Conservatively,
we could have 300 street sellers across the country, each selling one box of 90 magazines,
earning R900 per month. Their combined earnings per annum would be R3.24M. (Perspective:
Newspaper sellers in Johannesburg sell an average of 100 papers a day.)
u Sheltered self-employment spaces for women, the elderly and people with disabilities.
There are between 500 and 600 towns and cities across South Africa. Each of them has at least
one place of worship, one shopping center, one public building. Conservatively, 300 of these
buildings with a high level of foot traffic could make at least one sheltered space available to a
vulnerable, unemployed person from which to sell. Income potential is as for the street sellers.
u Car guards. It is possible to engage 400 guards across the country to each sell 90 magazines
and earn R900 per month. Their combined annual earnings would be R4.32M. (Co-branded bib
sponsorships possible.)
The combined potential income for sellers is R10.8M annually
– comprised of small payments willingly and compassionately spent
by fellow South Africans for an excellent product.
It’s a win-win. And YOU can help make it happen. Think about it!
2. To make PRINTED information available about resources and
solutions to the issues of marginalization and poverty.
ZA Difference is themes-based and solutions-oriented.
In addition, the magazine carries the ONLY printed directory of resources in South Africa.
“Awesome mag, every page is power-packed with stories of real people
and real solutions ...” — Ntswaki E Mzilikazi
3. To promote the efforts of all who work towards the common good.
Most non-profit organisations cannot afford to advertise anywhere but online, where 90% of the people who need
what’s on offer never venture. Listing in the ZA Difference Resource Directory is free to subscribing NPOs.
“Besides having quality content and being attractively designed, it provides the sort of information
resources that can be used genuinely to make a positive contribution …
ZA Difference offers a wellspring of ideas and contacts to …
help with the alleviation of some of the great needs in South Africa … ” — Anthea Buys
4. To give voice to the voiceless …
creating opportunities for diverse representation.
R52 500 is budgeted per issue to pay for external editorial contributions.
Each issue has an average of 32 contributors, each earning an average of R1 640.
“It is a good initiative that you have started
because very few platforms are available for writers in this country. — Sizwe Vilakazi
5. To bridge the divide between marginalised and mainstream society.
“Your magazine has helped me realise what a narrow view I have of the world —
of my own world. You have given me hope and a more positive perspective on what
life in South Africa can be.” — A. Pretorius
6. To create opportunities
for students, unemployed
graduates and interested
community members
to develop new skills.
“There is a huge gap between our education
and the work place..I really learnt a lot …
like being punctual … how to work as part of
a team, being accountable, coping with many
different tasks, researching, writing and
submitting things on time.
This experience allowed me to apply for a job
with confidence. I have been working in a
full-time job ever since.”
— Moshe Lecheko, former 30-odd year-old
intern with two years post-matric education,
who had never held a full-time job before.
Who reads ZA Difference?
The housekeeper and the house-owner,
the driver and the manager.
Feedback from Afrikaners to Zulus from all over South
Africa confirms that we have struck a chord that cuts
across social strata and lifestyle segments.
ZA Difference is a true demography-breaker,
an LSM-defier. Our youngest contributor is a 13-year
old girl from Thabong, near Welkom!
We know from sales stats that our primary buying
audience is affluent.
The rest of South Africa gets the magazine through
sponsored subscriptions and distribution to libraries,
schools, clinics, hospitals, community centers,
churches, etc. in disadvantaged communities.
“Your magazine … really facilitates an essential
conversation that we have to have, as South Africans.
And it does so in a way that everyone can relate to.
I mean, poor and probably poorly educated people
can relate to it. And so can affluent, well-educated
people. This is really quite an achievement.”
— Susan Beukes
What makes ZA Difference unique?
•
It shares the cover-price 50/50 with sellers, informal, one-person vendors and small,
independent retailers throughout South Africa.
•
It creates income-generating opportunities for those who help and those who need help.
•
It gives voice to marginalised people in a way that can be ‘heard’ by mainstream society.
•
It contains the ONLY printed directory of resources and basic services in South Africa.
•
It practices solution-based journalism.
•
It is not about what our government is or is not doing. It is about what each of us can do to
create the kind of world in which we want to live.
•
It actively invites community participation.
•
It doesn’t date and it doesn’t get pulped. Every copy gets distributed.
•
It provides virtually free advertising exposure to non-profit organisations.
•
It provides targeted exposure to products and services that serve the poor.
•
It gives national advertisers exposure to a broad cross-section of South Africans.
Even though ZA Difference
is a registered non-profit organisation
awaiting public benefit organisation status,
it is designed to be self-sustaining through
advertising and magazine sales.
If you believe that ZA Difference
represents something of value, then engage
with us to bring the full benefit of this project
to all of South Africa.
Here’s how YOU can help make a difference.
Here’s what’s in it for businesses
1.
Enterprise Development points: As a certified ED
beneficiary focused on the creation of a product
that, while making a difference in its own right, is
also the means of creating self-employment
opportunities for unskilled people across South
Africa, any monetary, non-monetary, recoverable or
non-recoverable contributions to ZA Difference
count 100% towards ED scorecard targets.
2.
Preferential Procurement points: As a certified
level 4 B-BBEE contributor, purchases from ZA
Difference count 100% towards scorecard targets.
As an ED beneficiary, corporate spend can be
multiplied by a 1.25 enhancement factor.
3.
The best of two worlds: Gain national advertising
and brand exposure while using your marketing or
CSI budget to earn B-BBEE Scorecard points!
ZA Difference facts:
•
Tel: 0860 92 0000 or 072 479 2300
•
Email: [email protected]
•
Postnet Suite 84, Private Bag X 75,
Bryanston, 2021
•
NPC registration no: 2012/062434/08
•
NPO no: 103/825
•
Awaiting PBO application outcome
•
Website: www.zadifference.org
•
Board: Dennis Baloyi | Prof Jonathan
Jansen | Dr. Modiehi Mosime | Theresa
Muller | Eduard Scholtz | Motlatjo
Serumula |
Here’s to a South Africa that works! For all of us.
Photos: Andrew Austin | Melina Huet | Keitu Reid | Thandee
Mangwana | Tshikululu Social Investments | Will van Engen