Presenting Mrs Gleam by Kim Woodburn
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Transcript Presenting Mrs Gleam by Kim Woodburn
Introducing Mrs Gleam’s Household
Cleaning Range
Mrs Gleam – History
• Frustrated by ineffective sprays and dangerous to handle
cleaning solutions Mrs Gleam dreamed of finding new
alternative products to keep her home clean.
• Armed with a demanding wish list, Mrs Gleam found a local
Norfolk based manufacturer to help create the perfect
products.
• Her products needed to be non caustic, safe around the
family, safe on skin, safe on all surfaces, easy to use and eco
friendly
• Most importantly they must make her home sparkle!
• Months of research and testing led Mrs Gleam to create a
range of cleaning products suitable for use in every room
around her home.
Mrs Gleam’s Product Range
• Mrs Gleam is a fabulous new brand of 10+ household cleaning products
produced in Norfolk.
• Looking desirable and are aimed at consumers who are searching for
something different.
• Particularly appealing to consumers who are conscious about the
environment and looking for great value, these are effective products
that will not adversely affect their world.
• Perfect for retailers wishing to offer their consumers high quality, eco
friendly cleaning solutions with a strong brand identity that supports
the high quality performance of each product and encourages repeat
purchases and brand loyalty.
• Each product is competitively priced for the market place
• Minimum 55% margin available.
Mrs Gleam’s Target Audience
• Affluent females responsible for managing their household
• Quality Crusaders or Ethic Empathisers shopper types
• Quality, price and family orientated consumers
• Shoppers with time to consider brand change
• Purchasers will identify with and trust Mrs Gleam to provide effective safe
products for their homes.
Product Benefits
• Independently testing amazingly effective cleaning power
• Non caustic and fume free
• Safe on skin
• Safe on all surfaces!
• Safe around children and pets
• Bleach free
• Eco-friendly
Benefits to Retailers
• Excellent minimum 55% margin available
• Strong brand identity coupled with great cleaning results builds customer loyalty
and drives repeat sales
• Products independently tested to comply to BS EN 1276
• UK manufactured with short delivery lead time from order confirmation
• Delivers greater product choice to consumers
• Packaging to carry “Safe Cleaning” logo to highlight product safety
• Eco-friendly to minimise effect on our environment
Mrs Gleam’s Kitchen Cleaner & Degreaser Spray 750ml
• Powerful kitchen surface cleaner with built in degreaser
• Kills germs in only 30 seconds, 10 x faster than Dettol.
• Kills 99.999% of germs (BS EN 1276)
• No need for rinsing - leaves no residue
• Safe to use on all kitchen surfaces
• 750ml bottle with adjustable trigger spray
Mrs Gleam’s Carpet & Upholstery Cleaner Spray 750ml
Highly effective bleach free carpet cleaning spray
Also removes stains from upholstery
Great on blood, grease, chocolate, lipstick and much more
Contains no bleach or peroxide
Simple to use
Safe on skin
750ml bottle with adjustable trigger spray
Mrs Gleam’s Bathroom Cleaner Spray 750ml
4 in 1 bathroom surfaces cleaning action
No bleach
Kills 99.999% of germs (BS EN 1276)
Active soil guard means surfaces stay cleaner for longer
Cleans taps, bathroom mirrors to a streak free finish!
Descales and deodorises
Safe on skin
Mrs Gleam’s Toilet Cleaner 1000ml
3 in 1 toilet cleaning action
No bleach
•
Kills 99.999% of germs (BS EN 1276)
•
Coats whole surface of toilet bowl
•
Refreshing apple scent
•
Safe around family and home
•
1000ml bottle with safe screw cap
Mrs Gleam’s Window Cleaner Spray 750ml
Effortlessly cleans glass and mirrors leaving them shining clean
Ammonia free: pleasant smell without the fumes
Dries streak free
Amazing on stainless steel too!
750ml bottle with adjustable trigger spray
Mrs Gleam’s Stainless Steel Spray 750ml
Amazing sparkling finish on stainless steel
Also great on chrome, and other glossy surfaces that should shine
Leaves smear free finish
Removes fingerprints and other dirt with ease
No fumes
Safe on skin
750ml bottle with adjustable trigger spray
Mrs Gleam’s Oven Cleaner Spray 750ml
Powerful non caustic oven cleaning spray
•
Easily removes dense grease and grime
•
Safe to use on all surfaces and oven types
•
Fume free
•
No gloves required
•
750ml bottle with adjustable trigger
Mrs Gleam’s Oven Rack Cleaner 500ml
Non caustic oven grill soaking solution
Safe on our surfaces (inc all metals)
Pack includes 500ml soaking solution,
Also includes re-useable plastic bag suitable for all grills
Three applications per pack
No fumes
No gloves required
Mrs Gleam’s Air and Fabric Freshener Spray 750ml
Cranberry scented air and fabric freshener spray
Neutralises strong odours
Long lasting scent
Bleach free and safe for freshening all fabrics
Safe on contact with skin
750ml bottle with adjustable trigger
Mrs Gleam’s Laundry Spot Stain Remover Spray 750ml
Powerful laundry spot stain remover
No bleach, no peroxide
Removes heavy stains
Protects colours from fading
Simple to use
Safe on skin
750ml bottle with adjustable trigger spray
Competitors
• Mrs Gleam’s main competitors for Ecofriendly products are Method and Ecover
• We offer value for money with bottles
50% larger at 750ml products
• On average lower RRPs with Mrs Gleam
• Trusting brand identity with Mrs Gleam
• Loyal Customers
Contact Us
For further information about Mrs Gleam’s product range please contact Joe Smith at GreanBase Ltd:
T: 01604 530035
E: [email protected]
W: www.mrsgleam.co.uk