Transcript Slide 1

To use TV adverts to
understand how and
why gender roles have
changed in the UK.
Grade C
All – Will be able to describe how the media
influences our view of gender roles in the UK.
Grade B
Most – Will be able to explain how and why
gender roles have changed over the years.
Grade A-A*
Some -Will be able to reflect upon whether
gender inequality still exists in the UK.
Listen to the following words carefully...
Using your mini whiteboards quickly
decide if you associate this word with a
man or a woman.
It is important to decide quickly and to
go with your gut reaction.
Look at the lists of words
in each column...
Can you suggest other
words which ought to
appear in each column.
Where do these “gender
stereotypes” come from?
This lesson we will be
looking at how the
differences between men
and women are portrayed
and how the roles of men
and women have changed
over the years.
“Top Five Things Women Can’t Do
- Make a decision.
- Watch football without talking.
- Drive in a straight line.
- Use ten words when a hundred will
do.
- Speak on the phone for less than 15
minutes.
- Buy a Yorkie.”
“Top Five Reasons To Be A Bloke
- One
mood – all the time.
- You can go to the bathroom by
yourself.
- You can change a plug.
- The first thing you try on in a shop
fits you.
- You can read maps.
- You get to eat a Yorkie.”
• Watch the following TV
adverts. In two columns
write down what the
adverts seem to be
saying about MEN and
WOMEN.
• http://www.tellyads.com/show_movie_vintage.php?filename=VA0
435
• http://www.tellyads.com/show_movie_vintage.php?filename=VA0
116
• http://www.tellyads.com/show_movie.php?filename=TA7162
• http://www.tellyads.com/show_movie.php?filename=TA7429
• http://www.tellyads.com/show_movie_vintage.php?filename=VA0
638
• http://www.tellyads.com/show_movie.php?filename=TA1689
Please set your book up in the following way...
Changing attitudes to gender roles in the UK
In past...
MAKE
NOTES
HERE!
Gender roles in the
UK
The present...
Until the
of
A middle
century
the 20th
ago only
Century
most
people
15%
of
thought a
married
woman's
role
inwomen
society
was to stay
atworked
home and
look
after
outside
the children.
the home.
Before 1918 no women
were not allowed to
vote. Many fought and
risked their lives to
ensure women got this
right.
1918
women over 30 allowed
to vote
1928
women over 21 allowed
to vote
1967
everyone over 18
allowed to vote
Other major
developments which
What
changed?
have
brought
After
each
During
the
2
about
change
in
the
war ended
World
Wars
rights
and roles
of
attitudes
to
women’s
for women
the
roles of
organisations
have been
the
women
changed
campaigned
because
women
contraceptive
pill
do the
forto
equal
andhad
the
growth
of
work
of for
men
the
feminist
rights
who had gone
movement
in
the
women.
off to fight.
1960s.
In 1970 women were given
the right to receive
equal pay (when doing
the same job as a man).
Although there was
some resistance – many
thought men should get
more as they had
families to support and
that children benefited
more from being brought
up by their mother.
Changing attitudes to gender roles in the UK
In past...
Gender roles in the
UK
The present...
MAKE
NOTES
HERE!
The roles of men and
women have
significantly
changed.
Many men take a
much more active
role in the raising of
the children and
care of the home.
Men are much more
willing to cook and
do tasks that in the
past were classed as
‘women's work’.
Now, there are more examples
than ever before of women
achieving great things in the
arts, business, sport and
politics, but inequalities still
exist.
Girls seem to be achieving
higher grades in
examinations than boys, yet
many women still feel that
they have to work harder than
men to achieve an equivalent
position in the work place.
Watch the following...
http://www.truetube.co.uk/relationships/sex
ual-equality/90-years-of-feminism
• The
SUFFRAGETTE
movement
women
Discuss
this with the
person –next
to were
you. no
longer willing to be treated like 2nd class citizens.
• The World Wars – women had to take on many
Can you come up with at least 3 reasons why
jobs previously done by men and did them just as
the
well.roles of men and women have changed
over the years...
• Human Rights – the UDHR fought for equal rights
for everyone.
• The Feminist Movement
• The Labour Government – 1964-70 and 1974-1979
were dedicated to equal rights for women.
Watch the following...
http://www.truetube.co.uk/relationships/sexualequality/housework-or-office-work
•
•
•
•
Today in
the UK,
legally
women and
men have
equal
rights.
Nevertheless inequalities
still exist .
Men still earn approx 17%
more pay than women in
similar positions.
Traditional roles still exist –
women do the majority of
household chores and
childcare.
In the workplace there are
still jobs that are seen as
‘female’ (e.g. Nursing).
Fewer women are given
positions of real ‘power’ (e.g.
Government jobs)
BUT….are men and women
equal in society in 2012?