Transcript No Slide Title

Integrated Technology
Commercialization
Steven P. Nichols
Endowed Fellow, IC2
Director, Chair of Free Enterprise
Professor of Mechanical Engineering
Professor, IC2 Institute
The University of Texas at Austin
© Steven P. Nichols, 2009
February 2009
Integrated Technology
Commercialization
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Operating Premise
 Adopt
 Adapt
 Create
February 2009
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Chair of Free Enterprise

February 2009
… to create and
nurture a culture of
technology
innovation, creativity,
and leadership at The
University of Texas
and the global
community that we
serve.
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Missions of University
 Universities
create and disseminate
knowledge



Education
Research
Service
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Integrated Technology
Commercialization
“Were
Texas”
“What
Starts Here Changes the World”
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Integrated Technology
Commercialization
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Entrepreneurial Infrastructure
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CREATIVE VERSUS ANALYTICAL
ASPECT OF ACADEMIC ENTERPRISE
ANALYSIS
CREATIVITY
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Professional
Responsibility 101
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UT SYSTEM
15 component institutions
9 general academic
universities
4 medical schools
9 nursing schools
Student Population
185,000 students
Approx. 37,000 degrees
awarded annually
UT System employees:
61,800 personnel
The University of Texas at Austin
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$12 billion operating budget),
18% from state general revenue
$1.6 billion in indigent health care
provided by UT System's health
institutions
$1.9 billion in research spending (FY
2005)
-Consider the Flagship Institution---
The University of Texas at Austin
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UT Austin
 annual
enrollment of about 50,000
students
 25%
of students enrolled in
graduate and professional
programs
 awards
the greatest number of
doctorate degrees of any
university in the nation
 one
of the widest selections of
study areas among major
universities in the U.S.
 students
from all 50 states and
about 120 foreign countries
The University of Texas at Austin
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Active NAE Faculty Members
MIT
66
Stanford
45
UC Berkeley
41
UT Austin
29
UC Santa Barbara
25
Georgia Tech
23
Princeton
Carnegie Mellon
USC
Minnesota
Cornell
17
15
14
14
14
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Who Cares?
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Mix Is As Varied as Universities
 “What

starts here changes the world.”
The University of Texas at Austin
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Proposition

Universities have obligations to support positive
social change
 One of the most important mechanisms for
universities to add social value is by adding
economic value
 Technology has no inherent social value (except
intellectual and academic)
 Universities do not commercialize technologies
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Office of Technology
Commercialization
 Current
Licensing Revenue

FY 07-08
US $ 11.7 Million

Office formed in 1997
• (first license circa 1985)
• FY 01-02 Revenues approx. US$ 1.6 million
 Growing
at approximately 25% per year
 Sponsored
research
US $450 Million
(aprox.)
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Business Units Architecture
(Mature Business => Steady State)

Customer
Needs
Marketing
Design Input
Sales
Customer
Science/Engineering
Distribution
Product &
Money
Sales
Final Product
Manufacturing
Manufacturing
Specifications
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The Process of Technology
Commercialization
Subprocesses: Building the Value of New Technology
3.
1.
Imagine
Incubate
the dual
2.
(techno-market) Mobilize
insight
Interest
to define
and
endorseCommercializment
5.
Demonstrate
7.
Promote
9.
Sustain
contextually
adoption
8.
commercialization
4.
6.
in
Mobilize
Mobilize
Mobilize
products
complimentary
resource
market constiand
assets for
for
tuents
delivery
processes
Demo
ability
Bridges: Mobilizing the Stakeholder
Source: Jolly, Vijay. 1997. From Mind to Market.
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Knowledge Transfer Process
Knowledge
Generation
Transfer Functions
Social &
Economic
Value Added
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University
(Knowledge Generation: Intellectual Value Added)
Research Results
Faculty Driven
Research
Graduates
Funding Sources
Government (various levels)
Universities
Industrial
Commercial
Individuals
Gifts
Etc.
Foundations and Not-for-Profits
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Graduates
Faculty
Consulting
Social
Value Added
University
(Knowledge
Generation)
Funding
Sources
Faculty / Staff
Departures
Economic
Value Added
Publications
Non-traditional
Transfer
Functions
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Mechanisms:
Natural
Non-traditional
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INNOVATION
University
(Fundamental)
Research
Knowledge
Creation
The Idea to Product®
Program
Business Plan
Competitions
(Value Creation Concept)
Technomarket
Opportunity
Creation
Specific
Product/
Process
Plan
Commercial
Demonstration/
Initial
Operations
Later Phases of
Commercialization
THE TECHNOLOGY COMMERCIALIZATION PROCESS
From Evans and Nichols in light of Jolly
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Do you want to stop here?
March 2008
Design Education
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Natural
Transfer Functions
Social &
Economic
Knowledge
Generation
Value Added
Non-traditional
Transfer Functions
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UT Partners in the Texas Alliance
for Technology
Commercialization
Office of
Office of
Sponsored Projects
Technology Licensing
DEPARTMENT OF
BIOMEDICAL ENGINEERING
Office of the V. P. for
Research
The College of Natural Sciences
Center for Nano- and Molecular
Science & Technology
Herb Kelleher
Center for Entrepreneurship
Clint W. Murchison
Chair of
Free Enterprise
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The University of Texas at Austin
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Thank you.
March 2008
Design Education
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Examples of Economic Value Added from
University of Texas
(Based on fundamental research)
 Tracor
 National
Instruments
 Nanotechnologies Inc.
 Dell Computer
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Lessons from the Past:
Context of Technology Transfer
1962
Columbia
Scientific (CSI)
Austron
Pinson
164
Associates 25
1955
UT
Austin
Texas
Nuclear
Key Concepts Gp. 5
Weed Instruments 98
1984
1981
1969
Nova Graphics 15
Sun X
Radian
Cematco
(Unitech) 974 BPI 136
Meister
Engineering
TRACOR
2200
1971
Zycor 48
Odessa Engineering
Tracoustics 44
Espy
AMI 57
Huston 562
Targa, Inc. 2
SGE Inc. 9
Texas
Spenco
Guerreros
Continuum Photographic Research System 200
Inst. 100
(Texas Corporate
Gp. 4
Texas
Telesystems
120
Corp, TCC, Inc)
700
1980
1976
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1972
1974
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Entrepreneurial Infrastructure
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Examples of Economic Value Added from
University of Texas
(Based on fundamental research)
 Tracor
 National
Instruments
 Nanotechnologies Inc.
 Dell Computer
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Integrated
Technology
Commercialization
University of Oulu,
Computer Engineering
Laboratory
University of Kuopio
Steven P. Nichols
Endowed Fellow, IC2
Associate Vice President for Research
The University of Texas at Austin
© Steven P. Nichols, 2006
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Design Education
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