Transcript Exeter & Essential Devon Membership Report

Victoria Hatfield
Exeter City Council
Economy & Tourism Manager
Marketing lead – RWC2015
Heart of Devon Tourism
Partnership
Visit Devon Vice Chair
Visitor spend in the Heart of Devon 2012
37.7
Accommodation
122.5
92.2
256.3
146
Shopping
Food & Drink
190.1
Attractions
Travel
VFR
Three games at Sandy Park
Tues 29 September 16:45 Tonga v Africa 1
Wed 7 October 20:00 Africa 1 v Georgia
Sun 11 October 14:30 Italy v Romania
Tickets go on sale Friday 12 until
Monday 29 September 2014
www.rugbyworldcup.com/signup
– If 50% stay overnight and 50% were day visitors for
all 3 games it would generate - £5.6 million
– If 25% stay overnight and 75% were day visitors for
all 3 games it would generate - £3.5 million
– If 10% stay overnight and 90% are day visitors for all
3 games it would generate - £2.2 million
Chair of
City
Steering
Group
Marketing
&
Comms
Fanzone
Transport
City
Dressing
Legacy
Volunteer
• Social media activities:
– Twitter – @RWCExeter
• @HeartofDevon
• @Visit_Exeter
• @ExeterCouncil
– Facebook – facebook.com/rugbyworldcupexeter
• Facebook.com/heartofdevon
• Facebook.com/visitexeter
• Facebook.com/ExeterCityCouncil
– Youtube - youtube.com/HeartofDevon
• Exeter & the Heart of Devon marketing:
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RWC tickets go on sale: 12 Sep 2014
One year to go: 18 Sep 2014
www.heartofdevon.com/rugbyworldcup
Search engine optimisation - RWC
E-newsletter - RWC
Twitter / Facebook / YouTube
– PR and journalist visits - RWC
– Rugby guide
• Exeter & the Heart of Devon marketing:
– Video
• England 2015, Visit England and Exeter
– Image library
• Visit England and Exeter & the Heart of Devon
– Overseas Travel Agents (OTA’s)
• Images, video, transport guide and rugby guide
– Fanzone: Northernhay Gardens
– Festival of Rugby
• Exeter & the Heart of Devon marketing:
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Webb Ellis domestic trophy tour
Visit England rugby campaign 2015
Team base
Partner engagement
Collaborative work with Gloucester and Cardiff
Transport guide
Your Rugby World Cup conference
Red Coat Guide rugby themed tour
• Exeter & the Heart of Devon marketing:
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Visit England rugby campaign 2015
Team base
Partner engagement
Collaborative work with Gloucester and Cardiff
Transport guide
Your Rugby World Cup conference
Red Coat Guide rugby themed tour
RWC Volunteers – The Pack
• Exeter & the Heart of Devon marketing:
– Rugby ambassadors
– Host City dressing (flags, bunting, posters)
– Anniversaries and events
[email protected]
01392 265104
@RWCExeter
Any questions?