Transcript Slide 1
PSC Jamboree 4 June 2009
http://www.berr.gov.uk/servicesdirective Email: [email protected]
EU SERVICES DIRECTIVE
The UK PSC Engaging with Competent Authorities
2nd Jamboree – June 4, 2009 Pierre Morel 2
EU SERVICES DIRECTIVE
PLAN
• Landscape (Authorities types and hierarchy) • Techniques • Tools (Strategic Approach) (Operational Approach) • Lessons Learnt (How are we doing ? ! ) 3
EU SERVICES DIRECTIVE
The Landscape – Competent and Local Authorities
Scotland
LA CA
England
LA CA
Northern Ireland
LA CA
Scotland
LA
Wales
CA
UK wide
ALL UK Authorities CA
N.I.
Wales England 4
EU SERVICES DIRECTIVE
The Landscape – Competent and Local Authorities
• 80+ Competent Authorities, some UK-wide • 433 Local Authorities (these are also “competent”) • Geographical and Political Diversity CA LA 5
EU SERVICES DIRECTIVE
Techniques – Strategic Approach
• Communication: one person per authority (Primary Liaison Point).
• Contact both Strategic (Chief Executive, formal letter) and operational (through workshops and other presentations).
• Include key stakeholders on Project Board (e.g. Business representation, Local Authority coordination body) so that they can in turn mobilise people. • Ownership of formality remains with authority.
6
EU SERVICES DIRECTIVE
Techniques – Strategic Approach 1 2 3 4 Readiness Levels
Primary Liaison Point nominated.
Authorities complete a PSC questionnaire.
Authorities supply “deep links” BERR supplies access to PSC forms.
Online payment Localise forms
5
PSC Tests
6
LIVE !
March 09 Deadline 9 April 2009 June September 2009 August-October 2009 September November 2009 Deadline 27 December 2009 7
Tools – Operational
• Contact Management EU SERVICES DIRECTIVE 8
EU SERVICES DIRECTIVE
Tools – Operational
• Online Survey to get a picture of situation, volumes, connectivity and other factors.
9
EU SERVICES DIRECTIVE
Tools – Operational
• Workshops • Raising awareness about the Directive • Forms Design • Opportunity for direct engagement and feedback 10
EU SERVICES DIRECTIVE
Tools – Operational
• Support Items • Guidance, including Flowcharts, Roadmaps… • Website updates • Notes for “Cut and Paste”, briefings...
• Necessary to focus on core message, whilst delivering across a variety of audience and media. 11
Tools – Operational
EU SERVICES DIRECTIVE 12
EU SERVICES DIRECTIVE
Lessons Learnt
• Start as early as possible: it takes longer than planned!
• Complexity in managing Competent (non-local) authorities – discussing whether or not “in scope”. Better results when potential costs are mentioned.
• Issue in information flow from strategy to operational – complementary presentations in external Licensing Training groups (for officers who deliver the licences) helped a lot.
13
EU SERVICES DIRECTIVE
Lessons Learnt
• Collaboration with Local Authority Coordination, or Regional Bodies is helpful: demonstrating our consultative view • Dedicated resource is very useful to follow up and encourage authorities to engage. Need full time position!
• Readiness Levels useful in monitoring progress and setting checkpoints.
14
Lessons Learnt – Generic view Action Nominate PLP Workshops collaboration with other regulators Newsletter, leaflets Talks at events Readiness Levels Effectiveness Cost
EU SERVICES DIRECTIVE 15
EU SERVICES DIRECTIVE
Questions ?
Thank you !
http://www.berr.gov.uk/servicesdirective
16