Transcript Reliance Communication Venture Ltd.

Targeted Ad Campaigns
Region: US/UK/Canada
A Case Study
Reliance Communications
Calling Cards
Reliance Communication Venture Ltd -USA
January till March’07
Site
Size
Impressions
Booked
Impressions
Delivered
Targeting
Click Through
TOI.com
300*250
1,700,000
1,712,332
US
10,121
TOI.com
240*400
1,500,000
1,532,140
US
11,193
Indiatimes.com
230*250
200,000
295,076
US
1,364
Reliance Communication Venture Ltd - Canada
January till March’07
Site
Size
Impressions
Booked
Impressions
Delivered
Targeting
Click Through
Toi.com
240x400
300,000
301,513
Canada
2,169
Toi.com
120x600
200,000
201,530
Canada
721
Toi.com
300x250
200,000
20,1764
Canada
1,373
Toi.com
728x90
100,000
100,844
Canada
286
ET.com
300x250
100,000
100,270
Canada
389
ET.com
300x250
100,000
101,757
Canada
344
Indiatimes.com
230x250
50,000
47,350
Canada
189
Reliance Communication Venture Ltd
United Kingdom
February till March’07
Site
Size
Impressions
Booked
Impressions
Delivered
Targeting
Click Through
Toi.com
240x400
300,000
325,306
UK
1,698
Et.com
300x250
200,000
168,320
UK
411
Toi.com
300x250
170,000
167,884
UK
536
Et..com
300x250
90,000
90,399
UK
240
Toi.com
120x240
220,000
227664
UK
164
Indiatimes.com
230x250
80,000
126,076
UK
587
Indiatimes.com
240x400
80,000
87,122
UK
228
OMAXE
Real Estate
Omaxe - USA
May till September’07
Site
Size
Target
Indiatimes Home Page
230x250
USA
Site
Size
Impressions
Booked
Impressions
Delivered
Targeting
Click Through
Indiatimes.com
230x250
166658
169971
USA
1233
TOI.com ROS
240x400
857144
862980
USA
7274
Indiatimes US - Homepage
Indiatimes US - Homepage