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“Capturing Value From RFID” Presented by: David L. Knupp Global Animal Management, Inc. • Wholly owned subsidiary of Schering-Plough Schering-Plough Corp. Pharma Animal Health Consumer Health •LBU Cattle •LBU Swine •PBU •ABU •CABU • Separate organizational and management structure • Financially Stable GAM: Mission Statement Global Animal Management: To become the leading provider of verification and data management services to the food animal industry. Tri-Merit Overview Schering-Plough Animal Health Corporation Global Animal Management, Inc. NAIS for disease management “vertical” data (movement) c/c stocker auction bckgrnd’r vet fair fdlt packer retail “horizontal” data (productivity, health mgmt, age, source, process, breed, label) #1 Market Trend: Food Safety Age Verification Process Verification Movement Verification [NAIS] Source Verification What are the current market trends for the cattle producer…. • Many markets are now paying a premium for source, process and age verified cattle. • Many feedlots are starting to look for source, process and age verified cattle to fill their yards. • Packing Plants and Retail Chains (McDonalds and Wal-Mart) are looking at source and age verification as their latest product niche to regain our export market. Common Misconceptions • RFID is expensive • RFID is complicated • RFID is a burdensome Value Added Opportunities This is what Tri-Merit is all about! • Age Verification • Source Verification • Health History Verification • Future classifications: Organic, All Natural, NHTC, Grass Fed, COOL etc. What is Tri-Merit? Web-based certification system developed by Global Animal Management in collaboration with Schering-Plough Animal Health. Built on Six Primary Principles 1. 2. 3. 4. 5. 6. Certification of Individual or Groups of Animals Unique animal ID system Local Control of Data Flexibility for Scale Up to NAIS Intuitive, Simple & Practical Data Entry Increasing Individual Cattle Value with Low Input Costs Pasture Cattle Program WEB BASED Age Verification Source Verification Health History Verification Movement Verification “Road Map” • Tri-Merit is also a “Road Map” for future verification needs. • Tri-Merit will have 2nd, 3rd, 4th, etc generations providing value and compliance in the market place. Age & Source Verification 4 Keys to Age/Source Verification: • Keep calving records (on paper, not just in your head) • Identify calves in some way • Be willing to share records with other segments • Do a little prep work to determine marketing options Benefits of • • • • • Premiums Paid for Certification Moves Generic Cattle to “Brand-Name” Cattle Preparation for Future USDA Regulations Practical Solution with a Tangible “Product” Easy to Use Is • Source Identification • Age Verification • Health History Verification • Portal to NAIS • Flexible Value Added System Is Not • Total Herd Health Records • Qualified Select Sales Program • Strict Vaccination Program • Strict Weaning Program • Imposed Process Certification •NAIS Compliant •ISO Compliant •Unique Individual Packaging •Packaged in Sequential Order •Cost Competitive Available Configurations • EID (RFID) only • EID with Small (calf) Panel Tag • EID with Large (feedlot) Panel Tag • What factors should go into your decision in choosing a system for addressing Food Safety & Consumer Confidence? – Flexibility to meet data collection requirements – Address all four data value streams • • • • – – – – – – Movement Verification [NAIS] Source Verification Process Verification Age Verification TriΔMerit Meets All the Criteria Cost effective Strong field support Stability of service provider Responsive technology platform Dedicated technology service support staff Dedicated staff to meet evolution of consumer and government requirements Your Role in Food Safety…… The journey of a thousand miles begins with the first step.. Unknown The first step is yours….. ask us about Tri-Merit™ Thank You! For More Information David Knupp Global Animal Management, Inc [email protected] 309-337-9039 www.tri-merit.com www.mygamonline.com www.animal-track.com