Transcript Facebook Advertising

• Website Custom Audience (WCA)
• Mobile App Custom Audience (MACA)
• Conversion Pixel Lookalike
Agenda
• WCA & MACA
1.
2.
3.
4.
5.
Description (p.3)
WCA Setup (p.4)
WCA Example (p.7)
MACA Setup (p.8)
MACA Example (p.10)
• Conversion Pixel Lookalike
1. Description (p.11)
2. Setup (p.12)
WCA & MACA – Description
• Website Custom Audience and Mobile App Custom Audience
will provide new ways to automatically reach the people that
matter the most at the right time, in the right place, and
across devices.
• Custom Audiences from a website or mobile app combines the
power of Facebook’s existing Custom Audiences capabilities —
scale, real identity across devices, and accurate targeting — with
real-time automated audience creation.
• By placing the Facebook remarketing pixel on their website, or
the Facebook SDK in their mobile app, marketers can now build
Custom Audiences based upon the actions people take while
visiting their site or mobile app — and then deliver ads based on
these actions.
WCA – Setup
1st step : accept WCA T&C’s on Facebook
https://www.facebook.com/customaudiences/app/tos/?act=[ACCOUNTID]
2nd step : go
the CONFIG,
then
CUSTOM
AUDIENCES
3rd step : Click on
REMARKETING TAG, and
implement the code on every
pages of your website
WCA – Setup
4th step : Click on NEW
CUSTOM AUDIENCE and
choose WEBSITE
5th step :
Give a name
WCA – Setup
6th step : Choose the nb
of retention days
Final Step : SAVE
7th step : Define the MATCHING CONDITIONS
Example http://www.website.com/xxx
URL is http://www.website.com/xxx
Domain is www.website.com
Path is everything after / : xxx
Example : all visitors of a website :
DOMAIN + CONTAINS + website
Registrations : URL + CONTAINS +
REGISTER
WCA – Example
• For instance, a travel website with the
remarketing pixel could use Website
Custom Audiences to reach a group of
people — say, people that searched for
flights but never made a reservation —
with a targeted message in News Feed:
Come back for 10% off your next flight
reservation.
MACA – Setup
1st step : accept WCA T&C’s on Facebook
https://www.facebook.com/customaudiences/app/tos/?act=[ACCOUNTID]
2nd step : go
the CONFIG,
then
CUSTOM
AUDIENCES
3rd step : Click on NEW
CUSTOM AUDIENCE and
choose MOBILE
4th step :
Give a name
MACA – Setup
5th step : Choose the nb
of retention days
6th step : Choose the
in-app event
You need to get Facebook SDK in place on the event
you select!
Final Step : SAVE
MACA – Example
• A retail mobile app could build retargeting
campaigns by installing the Facebook SDK
in their mobile app and target people on
mobile, encouraging them to come back
and purchase the items left in their
shopping cart.
Pixel Conversion Lookalike
– Description
• Advertisers using the Facebook conversion
pixel will be able to use this feature to
automatically
create
Lookalike
audiences similar to their best website
customers using conversion data from the
pixel.
Pixel Conversion Lookalike
– Setup
1st step : go
the CONFIG,
then
CUSTOM
AUDIENCES
2nd step : Click on NEW
CUSTOM AUDIENCE
and choose
CONVERSION PIXEL
LOOKALIKE
Pixel Conversion Lookalike
– Setup
3rd step :
Give a name
4th step :
Choose pixel
you want to
track
conversions
from
Your pixel need to have
recorded at least 200
conversions!
5th step :
Choose the
country
6th step :
Choose the size and quality of
the audience you want to
create
1% small reach/high quality
20% high reah/low quality
Final Step : SAVE
Social Moov contact
If you need further help, please contact the Support Team:
[email protected]
www.socialmoov.com