Wild Bird Feeding Industry

Serving the industry for 28 years

“The experts in the business of feeding wild birds.”

WBFI is an association dedicated to the progressive expansion of the wild bird feeding industry. As the voice of the industry, we accomplish this mission through •

Promoting responsible feeding

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Creating alliances

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Removing barriers

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Safeguarding gains

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Enhancing the experience of the consumer.

Nyjer® The Bioterrorism Act of 2002

Our Members Include

• 130 Companies representing 85%+ of the dollar sales in wild bird feeding products – Packers – Processors – Feeder/Accessories Manufacturers – Distributors – Retailers – Associates • Strategic Alliances like National Fish & Wildlife Foundation, Bird Education Network, Migratory Bird Conservancy

Building the Business

By addressing key issues that are larger than individual companies: • Food Safety Legislation (FSMA) – helping our industry prepare to comply • WBFI Industry Quality Standards Program for bird feed and bird feeders – enhancing the experience of the consumer • Monitoring of consumer market research to track the behavior of consumers • Investing in scientific research to study the unanswered questions – Dr. David Horn

Consumer Education to Grow Participation

New in 2012!

Social Media promotion of the hobby designed to: • Increase the number of people feeding wild birds •Expand the target markets to include younger people •Reposition wild bird feeding as a fun and relaxing past time the entire family can enjoy

WBFI 2012 Annual Industry Gathering November 6 – 8

Topics may include: • NEW! Wild Bird Feed Labeling Workshop with Ricky Schroeder, Office of the Texas State Chemist (Annual Meeting Registration required) •My Birdz & Social Media •Commodities update •WBFI Website Features You Can Use: Mobile App and On-line Catalogue •Final Report: Bird Feeding Impact Study by Dr. David Horn, Millikin University •Bird Migration and the Impact of Weather

Join today!

Follow these steps: • Go to www.wbfi.org

• Click “Join” in the upper left hand corner • Click “Complete and submit our membership application” • Complete your company information and submit Our Membership Committee will determine the correct membership category for your business.

We respond to you within 3 to 5 business days Once your dues are paid, we email you the password to Members Only and sign you up to receive our email updates

Contact Us Phone: 888-839-1237 Email: [email protected]

Website: www.wbfi.org

Thank you!