Transcript [Name of Business]

LLC
SHAMIRA CHAPPELL
MELIHA KORKUTOVIC
11TH GRADE
AGE 16
Business Profile
 Professional Organic CSA Delivery Service:
 We selected this business as Community Supported Agriculture is
increasing in popularity in Connecticut.
 Type of Business:
 Service


Busy Consumers : Provide them with a convenient, easy way to receive their
weekly CSA share without the time-consuming travel.
Organic CSA Farms: Provide them with hassle-free delivery and attract new
customers.
 Legal Structure:
 Limited Liability Corporation
 We selected this structure as we wanted the responsibility and the
protections of being a corporation and we liked the idea of a single tax.
2
Opportunity
 Opportunities




The trend of eating organic foods and going green has increased.
Many organic farms only have one designated weekly pick-up day for CSA
shares which may be inconvenient for potential customers.
Businesses with similar vision are nonexistent.
There are 695,831 family households in Hartford County alone.
 Qualifications




Between the two of us, we are bilingual, and are currently learning a third
language.
Have been in contact with Kathryn Caruso of Upper Forty Farm in accordance
with our business.
Licensed to drive.
Have taken an Entrepreneurship/Marketing class.
3
Consumer Profile
 By Location
The Hartford County
 By Population
 Males and females, ages 30 to 70
 By Personality / Behavior
 People who sign up for weekly CSA shares at
organic farms in Hartford County
 People who enjoy farm fresh, organic
vegetables
 Organic farms that would like to provide
customers with the best service
 By Income
 Upper middle to upper income families

4
Competition
Competitor
Price
Quality
Greatest
Strength
Greatest
Weakness
Whole Foods Market
No Delivery Excellent
Offered
High-quality foods
•No delivery offered
•Not all products are
organics
•High prices
Farm Fresh Produce
Store
No Delivery Good
Offered
Produce for sale
every day of the
week
•No delivery offered
•High Prices
Customers pick up
CSA shares
themselves
Time and
Gas
Way of receiving
weekly CSA share
•Inconvenient for
customer
•Possible long distance
travel
Good
Competitive Advantage
•We deliver 100% organic CSA shares to customer’s doors.
•We attract new customers to the organic farms.
5
Marketing Mix
 Price:
 More affordable for the customer than having to spend time
and money for weekly travel
 Place:
 Hartford County
 Product:
 Delivered directly to customer’s door for convenience
 Promotion:
 Business Cards
 Website
 T-shirts
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Marketing Plan
Phase
Method
Description
Cost
Awareness
•Van with Wrapping
•Business Cards
•As we deliver
•Handed out to
customers; placed at
farmer’s markets
•Online
•Free
•$0.03/ card
•Get 20% off of your first
delivery
•Shirt has our business
information on it
•Give customers the best
possible experience
•Once one customer is
satisfied, they will share
with others
•$4.20
•Website
Purchase
Retention
•Discount on delivery
of items
•Get a free t-shirt after
five deliveries
•Good customer
service
•Word of mouth
•Free
•$3.87 / shirt
•Free
•Free
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Cost of Materials/Direct Labor
One 4 week CSA share delivery contract
Definition of One Unit
Cost of Sales Per Unit
Direct Labor
(Labor Cost per Hour)
Time (in hours) to make 1
unit
Direct Labor Cost Per Unit
$8.00 per hour
100 minutes or 1.67 hours
$13.36
Total Direct Labor Per Unit
$13.36
Material Description
Cost/Total Quantity
Four 100% Recycled Paper
Bags
$71.00 / 250 bags
$1.14
Four Receipts
$29.95 / 7000 receipts
$0.02
One Contract
$41.95 / 2500 contracts
$0.02
Total Material Cost Per Unit
Cost Per Unit ($)
$1.18
Variable Costs Per Unit (gas)
$11.38
Cost of Sales Per Unit
$25.92
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Economics of 1 Unit
Definition of One Unit
One 4 week CSA share delivery
contract
Selling Price per Unit
Direct Labor Per Unit
$84.00
$13.36
Materials Per Unit
Total COGS Per Unit
$1.18
$14.54
$11.38
Variable Costs Per Unit (gas)
Total Cost of Sales
Gross Profit Per Unit
$25.92
$58.08
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Time Management Plan
Business Schedule for a
Typical Week (Shamira)
Business Schedule for a
Typical Week (Meliha)
Entrepreneurship
15 hrs.
Entrepreneurship
15 hrs.
School Hours
45 hrs.
School Hours
45 hrs.
Work Hours (part-time job)
10 hrs.
Work Hours (part-time job)
15 hrs.
Sleep
56 hrs.
Sleep
56 hrs.
Free-Time Hours
42 hrs.
Free-Time Hours
37 hrs.
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Average Monthly Fixed Costs
Type of Fixed Cost
Monthly Cost
Entrepreneurial Stipend
$20.00
Utilities (internet, cell phone)
$30.00
Advertising (business cards, t-shirts)
$50.00
Insurance (van)
$216.88
Rent (home)
$50.00
Depreciation (computer, van)
$83.31
Total Monthly Fixed Costs
$450.19
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Monthly Sales Projections
Month
Units
Sold
January
0
February
0
March
0
April
0
May
0
June
25
July
35
August
45
September
40
October
35
November
0
December
0
Total = 180
Monthly BreakEven Units
8
contracts
12
Projected Yearly Income Statement
Selling Price Per Unit
# of Units Sold
Total Sales
$84.00
180
$15,120.00
Total COGS
$2,617.20
Other Variable Costs
$2,048.40
Total Variable Costs
Gross Profit
$4,665.60
$10,454.40
USAIIRD (5 months)
$2,250.95
Other Costs/Unforeseen
$1,500.00
Total Fixed Costs
$3,750.95
Profit before Taxes
$6,703.45
Less Estimated Taxes @ 25%
$1,675.86
Net Profit
$5,027.59
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Return on Investment
Return on Sales
Return on Sales
(ROS)
For every $1 dollar
of sales,
my business
earned :
33%
$0.33
Return on Investment
(ROI)
For every $1
dollar invested,
my business
earned :
29%
$0.29
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Start-up Investment
Entrepreneurial hours
needed for start-up
Wage I pay myself
Total start-up
time investment
25
$8.00
$200.00
Item
Where I will buy this?
Cost of Item
Ford E-150 Commercial
Refrigerated Truck
Certified Ford Dealer
Van Detailing / Wrapping
Sign-A-Rama
Garmin Portable GPS
Best Buy
Paper Products
Online
CASH RESERVE
Estimated TOTAL START-UP INVESTMENT
$ 14,995.00
$ 910.00
Already Owned
$142.90
$ 1,350.57
$ 17,598.47
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Financing Strategy
for Total Start-up Investment
Source
Personal Savings (parttime job)
Relatives/Friends
Amount
Debt
$11,000.00
X
$6,598.47
X
Total:
Equity
Gift
$17,598.47
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Social Responsibility Plan
 Our business will donate 7% of our net profits to the
Connecticut Food Bank.
 Consumers will be aware of this on all business cards
as well as our website.
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Business & Educational Goals
 Business

To make a net profit of
$5,000 while doubling the
number of customers

To purchase a hybrid
vehicle that is more efficient
for the environment within
five years
 Educational

To graduate as Valedictorian
and Salutatorian of our class
and attend an Ivy League
University

To receive Bachelor’s
Degree and be enrolled in a
rigorous medical school
with a focus in nutrition and
neurology
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GO NUDE!
Thank you for your
consideration of
The Nude Food Dude
Please visit our website at
www.thenudefooddude.weebly.com
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