Transcript Document

Economic Development
Marketing:
Building a Business Brand
National League of Cities, Austin
December 2014
Quiz Time.
• You PROBABLY knew that:
– Scottsdale is home to 125+ area golf courses,
resorts, 9,300 hotel rooms and 600 restaurants
– Over 300 sunny days per year
• But did you have ANY IDEA that:
–
–
–
–
21% of Arizona corporate HQ are in Scottsdale
Scottsdale is a NET IMPORTER of jobs
In top 5 of regional fiber deployments in US
Top employment in healthcare and social
assistance
Business Attraction & Marketing
• ‘Sales’ arm of the City
• Promotes community as
a NEW location for
business to companies,
site selectors, brokers
• Targets companies for
recruitment & leverages
existing relationships for
leads
• Trade shows, website,
collateral, digital media,
data, target industry
analysis
Top Business Decision Factors
Site Selection
Quality of Life
1.
2.
3.
4.
1.
2.
3.
4.
5.
6.
Labor costs
Highway accessibility
Availability of skilled labor
Availability of advanced ICT
services
5. Occupancy/construction costs
6. Energy availability and rates
7. Corporate tax rates
8. Available buildings
9. Tax exemptions
10. Low union profile/right to work
7.
8.
9.
Low crime rate
Healthcare facilities
Housing availability
Housing costs
Rating of public schools
College and university
presence
Climate
Recreational opportunities
Cultural opportunities
Source: Site Selection Magazine, 2012 Annual Corporate Survey
Recent Announcements
Now Add the Complexity:
Economic Development Goals
Retention VS
Expansion
Target Industries
Unique Site
Selection
Criteria for
Each
Unique
Methods of
Communicating
Message
Each Unique Value Proposition Has Unique Solutions
Labor
attraction
Regulation
Transportation
Infrastructure
What Do You Need In Order to Address All This?
A Strong Understanding Of:
1.
Your local economic strengths
and weaknesses.
2. Your community’s place in the
broader regional economy.
3. Your community’s economic
development vision and goals.
4. Your community’s strategy to attain its goals, along with
resources and measurements.
5. Connections between economic development and other city
policies.
6. Your regulatory environment.
7. Your local economic development stakeholders and
partners.
8. The needs of your local business community.
9. Your community’s economic development message.
10. Your economic development staff.
Source: NLC, the Role of Local Elected Officials in Economic Development
If You Cannot Do ANYTHING Else, Address Your
Digital Presence.
• Can be out of the game
before you knew you
were in
• Fully redesigned, award
winning website
• SizeUp tool helps
businesses determine:
– How to increase cash flow
– See who their competitors
are
– Outperform their
competition
– Find the best place to
advertise
• Commercial real estate
search
• EXTENSIVE amounts of
data within the site
Thank you.
More information:
ChooseScottsdale.com
@ScottsdaleEcDev
Danielle Casey, CEcD, EDFP
Director
480-312-7601
[email protected]
ChooseScottsdale
Text ‘ChooseScottsdale’
to 22828 for e-news