Transcript Slide 1

NOKIA
Connecting People
Nokia
• Nokia is a telecommunication
company
• headquarters are located in
Espoo, Finland
History
• History of Nokia goes back to1865
• Southern Finnland: Fredrik Idestam built a wood pulp mill on the
banks of the Tammerkoski rapids
• A few years later: Idestam built a second mill by the Nokianvirta river
→ Nokia became its name
• Nokia first produced paper  first communication medium
• 1898: Finnish Rubber Works founded  technological components
(rubber)
History
• Distribution of electricity  foundation of Finnish Cable Works
(1912), producing cable for telegraph industry
• 1912: amalgamation of both companys Nokia
Company is founded
•
Five businesses: rubber, cable, foresty, electronics and power
generation
1981:
N. built first cable car phone for the net NMT, the first Mobile
net of the world (Scandinavia)
History
1987:
N. produced the first handhold NMT phone
1991:
first GSM call, using Nokia equipment
1992:
N. focused on telecommunication
1998:
N. becomes world leader in mobile phones
1999:
Internet goes mobile
NOW: Nokia is still the world‘s number one manufacturer of mobile
phones and one of the leading makers of mobile networks
President and CEO of Nokia CorporationOlli-Pekka Kallasvuo
• Born on july 13,1953
• President and Chief Executive
of Nokia as of June 1,2006
• Joined Nokia in 1980 as
Corporate Counsel
• 1987: he was appointed
Assistant Vice president,Legal
Department
• 1988:Assistant Vice
President,Finance
Olli-Pekka Kallasvuo
• 1990: Senior Vice President, Finance
• 1992: Executive Vice President and Chief Financial Officier
• 1992: Executive Vice President and Chief Financial Officier
• 1997-1998: Corporate Executive Vice President: he was responsible
for all Nokia‘s business operations in America
• October,2005: President and COO
• April,2007: Chairman of the board of Nokia-Siemens Networks
Number of employees
• During 2006: employee
number grew to approximately
68.000 persons coming from
120 nationalities
• 45% are represented in senior
management
• 34% women (12,5% holding
senior managment position)
• Average employee age: 35
years, with 5,1% over 50 years
Height of sales and profit in the
recent year
• Revenue €41.121 billion(2006)
• Operating income €5.488
billion (2006)
• Net income€ 4.306 billion
(2006)
• Recent ¾ year: delivery of 91,1
billion mobile phones 21%
more than the recent year
• Combination of
Nokia&Siemens: heavy
disprofit
Find the mistakes!
•
Nokia is a telecommunication company which headquarters are
located in Helsinki.
Nokia became its name because of a mountain,where Idestam built
the second míll.
The combination of Nokia and Siemens lead to a high profit.
Women are often presented in senior management positions.
Solutions
• Nokia‘s headquarters are located in Espoo.
• Nokia became its name because of the Nokianvirta river ,where
Idestam built the second míll.
• The combination of Nokia and Siemens lead to a disprofit.
Slogan
• NOKIA
Connecting People
• Slogan of high importance
• Nokia‘s vision is a world where everyone can be connected
• Slogan is repeated several times: pictures with humans
• slogan for customers and everybody who tasks with the company
• slogan tries to broadcast the intention to get the people together
• slogan is even on their logo
Nokia‘s web page
Nokia‘s web page
Nokia‘s web page
• Start page: Choiche between: Africa, Asia Pacific, Europe, Latin
America, Middle East and North America
 Internationality
 Well- structured, clearly arranged
 Serious
 Many pictures, show Humans (message:connecting people)
 Appealing colour (also for youth)
Industry culture of Nokia
• Basic strategy: relies on growing, transforming and building the
Nokia buisness to ensure its future success
Growing: increase the number of people using Nokia devices
Transforming: transform the devices peolpe use
Building: built new businesses
Industry culture of Nokia
Internal communication
•
Gain commitment from employees and employee representatives
through ongoing dialogue, employee feedback & participation
•
People have several different channels for expressing their
opinions and concern in organization, principles and policies
•
The different channels:
-
Listening to you- the annual survey for all employees
-
`Ask HR` general employee question forum
-
‘Jazz Cafe‘  a lively discussion forum on the internal website
Industry Culture of Nokia
-
a mail or email address to reach the Board of Directors is available
for all employees to express their concerns and give feedback
anonymously
-
employee/employer unions — open discussion and cooperation are
ongoing with all relevant unions where we do business.
• Investing in Peolpe:
-
The company invested about 125 euro million in employee activitites
Industry Culture
•
Nokia comprises three business groups:
1.) Mobile phones
2.) Multimedia
3.) Enterprise Solutions

Mobile phones connect people by providing expanding mobile voice
and data capabilities across a wide range of mobile devices

Multimedia gives people the ability to create,access,experience and
share multimedia in the form of advanced mobile multimedia
computers

Enterprise solutions offers businesses and institutions a broad
range of products and solutions, including enterprisegrade mobile
devices, underlying security infrastructure, software and services.
Find the mistakes!
• Nokia‘s vision is a world where erveryone can be connected. This
shows also the web page. But on the whole the slogan‘ NokiaConnecting people‘ is not of high importance.
The coloured wep page is well-structured.
The basic stragedy relies on growing, understanding and building.
The company invested about 10 euro million in employee activitites.
Solutions
• The slogan `Nokia- Connecting peolpe‘ is of high importance
• The basic stragedy relies on growing, transforming and building
• The company invested about 125 euro million in employee activitites
Corporate Culture
• “A unique set of new business
development tools ensures
that there is always an efficient
way to proceed even when the
ideas are diverse”.
 Official business language:
Englisch
• Internaltionality: language,
external sources
Corporate Culture
• Shaping corporate culture, minimizing risk, enhancing efficiency and
building reputation
 significant position when setting agendas to increase the business
value
• Intention: establish proactive significant position when setting
agendas to increase our business value.
Corporate culture
• Nokia‘s official corporate
culture, the Nokia way,
emphasizes the speed and
flexibility of:
 decision maken in a flat
 Networked organization
 Corporation‘s size
Corporate culture
• Also stressed are:
 Equality of opportunities
 Openess of communication
 Management leadership
 Employee participation
Corporate culture
• N. spends a significant amount of its revenue on research and
development
• N.: progessive, forward- thinking mobile technology group
 often the first on the market with new products
Corporate culture
Values:
Until May 07: customer satisfaction,respect.achievment and renewal
New values: based on employee suggestions:
Engaging you
 make it happen
Achieving together
 respect, care, optimism
Passion for innovation  live your dreams, courage
Very human
 willingness to win, co-operation
- Values provide a clear sense of direction for all daily decisions as
employees and citizens of the world
Engagement
• Nokia invests in community
important way to put its
values into action
• N. shares the benefits of
mobile technology with poorer
communities, government and
non-govermental
agenciesworking in these
areas
Engagement
• Other activities: youth development and education to employee
volunteering,disaster relief, and corporate giving
• Nokia is engaged in saving the environment by use safe substances
and materials for the manufacture
• create effective take-back and recycling programs
• Together with the International Youth Foundation, Nokia has global
youth development initiative in more than 24 countries
Find the mistakes!
• The official business language of the company is on the one hand
english and on the other hand french
• N. shares the benefits of mobile technology with poorer
communities, government and non-govermental agenciesworking in
these areas
• Together with the International Youth Foundation, Nokia has global
youth development initiative in more than 100 countries
Solutions
• The official business language of the company is english
• Together with the International Youth Foundation, Nokia has global
youth development initiative in more than 24 countries
• Darina Schrörs, Raphael Hauch, Gregor
Gassen