Transcript Mobile Monetization - Smile-Expo

Mobile Monetization
TIMWE
at a glance
2
Overview
Offered Solutions
 Mobile marketing
TIMWE
Solutions
TIMWE
Services
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Mobile
Money
Mobile
Entertainment
Mobile
Marketing

Solutions for monetizing
and distributing content
to mobile users globally
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campaigns and strategies
for mobile carriers,
consumer brands,
Government/NGOs and
media groups
Mobile ad network
Mobile carrier portal
solutions (turn-key and à
la carte)
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Profiling
Mobile Surveys
Mobile Voting
Sales Incentives Programs
SMS Communication
Loyalty Programs
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Games
Applications
Music
Videos
Photos
Mobile text services
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 Billing solutions

leveraging access to the
billing platforms of
mobile carriers
Micro Payment solution
for Digital Contents and
services
 Mobile Billing Solutions
 Mobile Micro Payment
Solutions
TIMWE
around the world
HQ
75+ countries
26 offices
280+ mobile
Carriers
3Bi mobile users
potential reach
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Local
Offices
Countries Served
Handsets Overview
Usage Habits
Russia Payments Overview
* Source mobimoney
Importance of Going Mobile
• Very high penetration of mobile,
• Within mobile phones, still high penetration of nonsmart phone users,
• Within Smartphone users high penetration of users with
no registered credit card on app stores,
• Ease of use and safety of mobile for micro-payments
payments,
• Potential of triggering impulse buy by through mobile
advertising,
• Operator store fronts and internal communication
channels being strong ways of distributing content,
Ecosystem Overview
Verticals Overview
Master Aggregation Approach
User Experience in APP
Mobile
Operator
Billing
In App “one tap”
purchases
In-App
Payment
Interface:
taking the mCoin
experience and easiness
of use to Android
Applications, mCoin
experience can be even
simpler and more
integrated, using a onetap buying interface.
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1
User is playing ...
2
User taps request
Processing...
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That’s it!
Fraud Management
End-User
Transaction Control
(ie: 15 MOs in 10 minutes)
Subscription
Flow Control
Assure customer opt-in
for multiple channels:
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WEB
WAP
SMS
Unsubscribe
Flow Management
Provide means for
customers to
unsubscribe:
 SMS
 Customer Care Tool
 Partner on-demand
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Fraud &
Subscription &
Throughout
Management
Partner MT
Control
(ie: 5 MTs per each
MO in a day)
Subscription
Renewal Control
Only allows a charging
attempt if the customer
is subscribed
Subscription
Over Charging
Control
(ie: Allowing only 1
charged transaction a
week)
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Voice of the Customer
Features & Services
Monetization
Assessment
Solutions and Suggestions to increase conversion of Paying
Users
Global Geographic
Coverage
Extended Geographical Coverage
(billing flows)
Description
Cash Advance/
Factoring Solutions to Partners
Fiscal Expertise
Know how to mitigate taxes for the partners
centralization
Fraud Management
Extend payment
options
Ability to control the heavy users and the abusive behavior of
the content providers
Offer More payment options
What our partners are asking TIMWE
New actions about online gambling
in Russia
Play Money?
User Experience PIN payments
1
2
Use your own
Start
making
money
fast
voucher
Flow
Generate your
own game pins
and upload them
to TIMWE
No technical
integration
Thank you
www.mcoin.com
[email protected]
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