Neapolitan-Style Pizza Crust

T h e f i r s t a n d

o n l y

a f f o r d a b l e U . S . p r o d u c e d N e a p o l i t a n - S t y l e C r u s t w i t h t h e a u t h e n t i c i t y o f a h a n d - m a d e , h a n d - s t r e t c h e d p i z z e r i a c r u s t .

The Popularity of Crusts

America’s Top Pizza Trends • Top 3 most popular crust attributes • Crispy, Chewy/Doughy, Blackened/Charred …Neapolitan & Lavosh • • 46% of consumers said that a truly great pizza starts with having a truly great crust.

•

Trend report: Americans are eating pizza, and a lot of it, SmartBlog, 12/2014

Twenty-one percent of the 2013 Pizza Week Survey responders chose Neapolitan as their favorite pizza, second only to New York-style thin crust … thinner crusts are

IN!

• 30% of consumers were interested in wood-fired or coal-fired pizzas, speaking to the growing popularity of authentic, Neapolitan-style pizza.

•

Trend report: Americans are eating pizza, and a lot of it, SmartBlog, 12/2014

• Three of the top Five Most Popular Types of Pizza have thin-ner crusts •

“2013 Pizza Week Survey Results Are Live!” Zagat.com, 9/2013

• The trending of

Thick

and

Thin Crust Pizzas

via

Google Trends

• A comparison of, 2005 to the present • Consumer Web Searches For Thinner Crusts are far and above those seen for Thick Crust Pizza showing support for the popularity of thinner pizza Crusts.

Neapolitan-Stle Pizza Crust is IN!

• • • • •

The Popularity of Crusts

Preparation • “style is important: … 77% say crust texture is highly important” Importance of • high-quality ingredients (crust, sauce & toppings), convenience and flexibility from the consumer’s perspective …. “raise the profile of the thinner, lighter Neapolitan style pizza crusts.” The

Industry

• must keep up with the “better-for-you” movement …”better beer, better burger and now, better pizza” •

“Pizza Preferences”, Prepared Foods, On the National Menu, 5/2014

The ‘better pizza’

IS

thinner crusts and they are becoming booming business!

• Rick Hynum,

The 2014 Pizza Power

, PMQ, Pizza Magazine Even in the heart of deep-dish country, thin crust is gaining popularity. • This cracker-like pizza is less about the toppings and more about the dough-fresh and simple. •

“Dough Doctor Tom Lehmann explores Chicago thick and thin crusts,” Pizza Today, 11/2014

• Consumers are placing emphasis on pizza quality through hand-tossed, artisan preparations and differentiated crust offerings •

“The Evolving Pizza Landscape”

, Deanna Jordan, Technomics, 3/2014

It’s About the Crusts

Please indicate how important or unimportant the following factors are in creating a good pizza. (Top two box = important and extremely important)

Base: Approximately 1,100 consumers aged 18+ Respondents indicated their opinion on a scale from 1–6 where 1 = not important at all and 6 = extremely important

Source: Technomic, Inc., The Pizza Consumer Trend Report (2014) Cited From: The Evolving Pizza Landscape, Deanna Jordan, 3/2014

Crust- texture, consistency and flavor- are just as important to consumers as cheese flavor, the richness of the sauce, and rates just below the availability of fresh toppings according to Technomics, 2014.

Kronos’ offers anew crust that fulfills the demands seen above.

The Popularity of Neapolitan-Style Pizza

Fast Casual concepts all center around authentic Neapolitan-Style Crust The retail frozen pizza category is also moving toward Neapolitan-Style Crust

Neapolitan-Style Pizza Crust

Kronos, as an industry leader, has established the gold standard of Neapolitan-Style Crusts • We’ve pioneered the U.S. manufacturing of Neapolitan-Style Crusts • Kronos is the

only

U.S. manufacturer • • We offer

an affordable and authentic

option • Producing it stateside eliminates expensive importing • Large-scale production allows higher efficiencies • • Maintains “hand stretched,” hand-made appearance Slightly different shapes of crusts packed in every case A Convenient Tradition • Individually quick frozen • Locks in flavor • Quick and easy to use one • • crust at a time Ideal for customized toppings Maintains bubbly hand-made appearance

Neapolitan-Style Specifics

Perfecting large-scale production while maintaining the traditional, Kronos’ Neapolitan-Style Crust guarantees • Authentic Appearance • Thick rim for that undeniable “hand stretched” look • Random bubbling and additional toast points are • indicative of a wood-fired pizza Three slightly different shapes packed in every case • Traditional Flavor • Simple, premium ingredients yield full flavor • Ideally created to hold upscale ingredients well • Prosciutto, Roasted Asparagus, Baby Portobello Mushrooms, Parmesan • Bite • • Crispy on the outside The airy nature of the inside yields a semi-crisp bite • Preparation • Toppings • Easy to customize • Top from frozen or thawed stated • Baking • Par baked and formulated for end-user to heat at high oven temperatures for short bake times to simulate the traditional wood fired cooking method

Neapolitan-Style Pizza Crust

The Menu:

• Traditional Neapolitan Pizza topped with crushed tomatoes, Mozzarella and fresh basil.

• Roasted Asparagus Pizza with caramelized onions, sun-dried tomatoes and baby Portabella mushrooms. • Crushed tomato base with prosciutto, shaved parmesan and arugula.

Neapolitan-Style Pizza Crust

Preparation:

Our Crust is par baked and can be topped from either a frozen or thawed state. Preheat Conventional Oven to 400 ° F or 375 ° F for Convection Ovens. Position an oven rack in the bottom third of the oven. Create pizzas by topping with a variety of high quality toppings. Simply place the topped crust directly on the rack to bake. For lighter toppings bake at 400 ° F, Conventional Oven for 10-12 minutes and for heavier toppings bake at 375 ° F, Conventional Oven for 15-17 minutes.

Neapolitan Style Crust Product Specifications

STORAGE: Frozen SHELF LIFE: Frozen: 6 Months Refrigerated: 14 Days (40°F) Ambient: 7 Days (70°F) CLAIMS: Kosher

ITEM #

002370

SEC/GTIN #

100 77589 40370 3 FOB Chicago

Pricing:

$8.42/ Master Case $0.94/Crust

Neapolitan-Style Pizza Crust

Individual Crust Weight 11.3 oz. (320 g) Crust Dimensions 14” x 13” 1 slice (1.4 oz.) Serving Size Crusts Per Master Case Master Case Net Weight Master Case Gross Weight Master Case Dimensions TI x HI Case Cube 9 6.3 lbs.

8 lbs.

14.8125” x 13.1875” x 8.375” 9 x 8 .95

INGREDIENTS:

WHEAT FLOUR ENRICHED (NIACIN, REDUCED IRON, THIAMIIN MONONITRATE, RIBOFLAVIN, MALTED FOLIC BARLEY ACID) FLOUR, WATER, SOYBEAN OIL, YEAST, SUGAR, OLIVE OIL, DOUGH CONDITIONER (WHEAT FLOUR, L CYSTEINE, CULTURED WHEAT SPONGE), SALT, BAKING POWDER (SODIUM ACID PYROPHOSPHATE, SODIUM STARCH, BICARBONATE, CORN MONOCALCIUM PHOSPHATE).

CONTAINS WHEAT.