Transcript Title

discovering hands®
New professions for persons with disabilities –
blind and visually impaired women improve BC early detection
Dr. Frank Hoffmann
Zero Project Conference, Vienna
February 26th, 2015
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Breast cancer is the most common malign disease for women in germany
Incidence rises
Treatment cost rise
+2% p.a.
+4% p.a.
71.000 cases
per year
SOURCE: Robert Koch Institute
> 2 Billion €
per year
© discovering hands®-2015
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It is not the tumor that kills...
…but its metastasizing cells.
The goal: To find the tumor
in an early stage.
SOURCE: discovering hands®
© discovering hands®-2015
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An early diagnosis of breast cancer increases the chance for survival and
reduces the costs for treatment
Rate of survival by disease stadium at time
of diagnosis
Stadium I
Stadium II
Reduction of costs for treatment through early
diagnosis
Cost reduction per patient –
stadium I vs. stadium II (EUR)
Stadium III
Approx rate of survival, (%)
57,512
Stadium IV
100
90
80
70
48,474
60
50
40
9,038
30
20
10
Saved costs
for treatment
0
0
1
2
3
4
Reduced loss
of productivity
Total value of
early diagnosis
5 6 7 8 9 10
Years after diagnosis
SOURCE: Cancer research UK, West Midlands Cancer Intelligence Unit, 2009, Radice et al: Breast Cancer Management
© discovering hands®-2015
– Quality of Life and Cost Considerations, Pharmaeconomics, 2003
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Employment situation of blind and visually impaired people
Job rates among people with
disabilities are unproportionally high
even in industrialized countries
People with disabilities are being
marginalized and reduced to their
“disability”
Economic and personal potential for
development is being disregarded,
resulting in higher cost
SOURCE: discovering hands®
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A solucion: discovering hands®
discovering hands® deploys
visually impaired women to
provide screenings:
• Proven superior sense of
touch
“Win-win”
• Professionally developed,
standardized and quality
assured protocol/routine
• More health: Earlier
detection: lower
health cost, lower
disease burden
• Examinations take at least
30 mins - dedicating a
max. of time and attention
to every individual patient
• More employment:
Employment of
people with
disabilities
SOURCE: discovering hands
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It is not the tumor that kills...
…but its metastasizing cells.
The goal: To find the tumor
in an early stage.
patients
SOURCE: discovering hands®
physicians
MTEs
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Social Franchise
discovering hands®
franchise contract
business plan
national organization
stakeholderanalysis
Market research
Investors and
supporters
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Social Franchise
discovering hands®
franchise contract
Project Group Austria
Dr. Alexandra
Gruber
business
plan & Team
In cooperation with:
Dr. Michael Elnekheli, Facharzt für Gynäkologie
Prof. Michael Micksche, Wr. Krebshilfe
Mag. Astrid Essl, Marktforschung
Mag. Barbara
Vielnascher
& Team (SEBUS / BSVÖ)
national
organization
Mag. Michael Leitner (Public Health PR GmbH) / Herbert Pachler (Alles Spricht GmbH)
Mag. Gregor Rathkolb (Schönbrunner Advokatur)
Michael Zykan, globe personal services
Boehringer-Ingelheim: Dr. Monika Henninger / Dr. Folker Ruchatz
MMH: Manuela Pastore, Dr. Matthias Fuchs, Michael Döll, Ingeborg Homolka
Ashoka Österreich
stakeholderanalysis
Market research
Investors and
supporters
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The first Austrian „SinnStifter“-MTEs
Jaqueline
Garras
Emine Cam
Manuela
Bauer
Sibel Cam
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Do they like it?
doctors
patients
MTEs
professional assistance
for better diagnoses
better chances for
survival
Focus on capability
instead of disability
better social rating for
social dedication
30-50 minutes of
„tender care“
Independence by a
new field of work
additional earnings with
innovative health care
offer
Change of
perspective on people
with disabilities
Respect instead of
pity
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Contact:
Dr. Frank Hoffmann
discovering hands® gUG
Großenbaumer Str. 28
45479 Mülheim an der Ruhr
Barbara Vielnascher
SEBUS
Hietzinger Kai 85
1130 Wien
Tel
Fax
+49 - 208 – 375 834 99
+49 - 208 – 365 756 50
Tel
+43 1 9827584222
Mail
URL:
[email protected]
www.discovering-hands.de
[email protected]
www.sebus.at
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