Transcript Finance End User Skeleton

Apple iPhone: Overview
• A ‘revolutionary’
multimedia smartphone
for the consumer market
• ‘Simpler, easier to use’
yet more functional
• Combines three core
elements:
• Mobile Phone
• Multimedia
• Internet Browsing
RIM INTERNAL
Key Hardware Features
• Virtual touchscreen interface; no
keypad/buttons
• UI changes by application
• Responds to taps and gestures
• Compensates for accidental
touches, missed buttons
• 3 Sensor Technologies:
• Accelerometer to automatically
control screen aspect
• Proximity to disable touchscreen
when held to ear
• Ambient light to automatically
adjust screen backlight
• Quad-band GSM/GPRS/EDGE
• WiFi b/g, Bluetooth 2.0
RIM INTERNAL
Home Screen and Applications Menu
• Displays date/time, coverage, battery
power
• Icon-driven menu
• Slide gesture with finger unlocks screen
• Links to core applications (phone, email,
browser, and iPod) along the bottom
• Links to phone, applications, widgets
RIM INTERNAL
Phone Interface and Virtual Keypad
• Quad-band GSM/GPRS/EDGE
• Dial by name
• Conference calling
• Call history
• Integrated with PIM, browser applications
RIM INTERNAL
Virtual QWERTY and Email Client
• Virtual touch-enabled QWERTY keypad for
email, SMS, PIM data entry
• Rich Text and HTML capabilities claimed
• Attachment support (file format viewing TBD)
• Compatible with POP3 and IMAP accounts
• Scheduled synch with accounts
• ‘Push’ email enabled with Yahoo mail
RIM INTERNAL
Safari Browser
• Full HTML browsing
• Scroll and zoom
RIM INTERNAL
Multimedia
• iTunes integration
• On-screen controls
• Widescreen format video
RIM INTERNAL
Google Maps
• Locations search and directions
• Support for Google satellite maps
• Business search
• Scroll and zoom
• Results integrated with phone
RIM INTERNAL
Pearl vs. iPhone
Dimensions (mm)
Weight (g)
Expandable Memory
Battery
Price (Cingular in USD)
107 x 50 x 14.5
115 x 61 x 11.6
89.5
135


900 mAh
?
$199 w/2 year contract
$499 w/2 year contract for 4Gig model
$599 w/2 year contract for 8Gig model
RIM INTERNAL
Key Unknowns
• Durability
• It’s one giant touchscreen – don’t drop it!
• Battery life
• How will the OS, full web browsing, persistent data connections impact?
• Virtual QWERTY
• How does it really stack up?
• Wireless Data Performance
• Reliability, speed of browsing, data transfer, etc.
• Bandwidth consumption – key for battery life!
• ‘Push’ Email Experience
• What’s the transport?
• How robust, reliable, secure?
• ‘Push’ integration with accounts other than Yahoo?
RIM INTERNAL
What the Analysts are Saying so far…
“In our view there are two distinct segments in the
smartphone market: multimedia and messaging. The
iPhone has a strong multimedia suite that will appeal
to consumers, but we believe RIM’s BlackBerry
smartphones with hardware keyboards have superior
messaging (secure email) features targeted at
prosumers and enterprises.”
Merrill Lynch
January 10, 2007
RIM INTERNAL
What the Analysts are Saying so far…
“iPhone is impressive…but faces some big
challenges.”
“The device is expensive (US$499-US$599), has
only one carrier partner in the U.S., faces potential
battery life limitations, and is likely taxing on carrier
networks in terms of bandwidth consumption.”
“We do not see the iPhone taking meaningful share
from BlackBerry in the mobile phone market.”
Scotia Capital
January 10, 2007
RIM INTERNAL
What the Analysts are Saying so far…
“I think that anyone who uses the iPhone in its first generation
– for critical business – is crazy.”
“Today’s high-end phones – BlackBerry, Treo, the many
Nokias, etc. – have gone through years and years of
development to get to where they are. There are SO MANY
things that can go wrong in a phone.”
“…it’s a tough, tough job to create a phone that’s both
sophisticated and reliable, and all the handset vendors wear
the scars of that challenge.”
Alan Reiter
Wireless Internet & Mobile Computing
January 10, 2007
RIM INTERNAL