Transcript Slide 1

Opportunities for EU Companies in Japan
and Korea
A programme funded and managed
by the European Commission to support EU companies
In developing business cooperation with Japanese and Korean companies
www.eu-gateway.eu
Contents
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What is the EU Gateway Programme?
What do we offer?
What are the costs for participants?
What is coaching?
The business week in Japan?
Promotion in Japan
Who can participate?
How to apply?
The business mission timeline
Business Missions: 2008-2009
10 reasons to participate
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www.eu-gateway.eu
The EU Gateway Programme
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A programme funded and managed by the
European Commission
– supporting EU companies in developing durable business
cooperation with Japanese and Korean companies
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Building upon the experience of the Gateway to
Japan Campaign
– which has helped about 2.500 European companies to find
business partners in Japan over the last 14 years
One of the European Commission’s strategic objectives is to
strengthen the presence of European Union companies in
Japan and Korea
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www.eu-gateway.eu
The EU Gateway Programme
– 30 missions to Japan and 15 to Korea in 6 economic
sectors
– Up to 40 EU companies for Japan and up to 30 for Korea
per mission
Japan: 6 Business Weeks
Korea: 3 Business Weeks
Construction & Building Technology
Construction and Building Technology
Environment & Energy-related
Technology
Environment & Energy-related
Technology
Health & Medical Technology
Health & Medical Technology
Information & Communication
Technology
Fashion Design
Interior Design
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www.eu-gateway.eu
What do we offer?
Companies receive:
– Professional coaching from the pre-selection to the
return from an EU Gateway business week
– European Commission financial support:
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Hotel accommodation up to €1000,- for one room
Customised services (interpretation, translation, legal
advice) 80% of the actual costs up to €1600,-
– Promotion of the EU companies in Japan
– Business Days venue booths, Business Mission
Catalogue, interpreters
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www.eu-gateway.eu
Cost for the participants
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Costs for the flight
Insurance
Customised services: 20% of total costs and the
amount exceeding €1600,Extra accommodation costs if applicable
Shipping costs if applicable
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www.eu-gateway.eu
What is “Coaching” ? (1)
From application to Business Week and up to 18
months after:
– Opportunity check and Assistance during Application
– Strategic preparation and pre-departure coaching
session
– Search for matching local companies +
appointments
– Customised services (interpreters, translation, advice)
– On-site stand-by assistance (during the Business
Week)
– Debriefing and follow-up
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www.eu-gateway.eu
What is “Coaching” ? (2)
Your regional Gateway contact points
Countries
Clusters
Cluster Coordinator
Belgium, France,
Luxembourg, The
Netherlands
Brussels
Baudouin Lejeune
([email protected])
Sebastiaan van der Peijl
([email protected])
Austria, Denmark,
Germany, Slovenia
Hamburg
Philipp Willigmann
([email protected])
Finland, Ireland,
Sweden, UK
London
Andrew Lee
([email protected])
Cyprus, Greece, Italy,
Malta, Portugal, Spain
Madrid
Laura Alonso
([email protected])
Bulgaria, Czech Republic,
Estonia, Hungary, Latvia,
Lithuania, Poland,
Romania, Slovak
Republic
Warsaw
Cyprian Zielonka
([email protected])
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www.eu-gateway.eu
The Business Week in Japan (1)
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Introduction to the Japanese market
Study Tour related to your sector activity
Individual meetings following a pre-arranged
schedule
Two business days in an organised setting
(venue and booths) to present your products or
technologies to selected Japanese companies
Reception hosted by the European Commission
to invite your contacts and meet your partners
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www.eu-gateway.eu
The Business Week in Japan (2)
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On-site coaching and logistic support during
the entire Business Week
Individual strategic and logistic de-briefing at
the end of the Business Week
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www.eu-gateway.eu
Promotion in Japan
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EU Gateway Programme mission catalogue: a
catalogue in Japanese detailing all the companies
participating in the mission
Business Profile: a Japanese translation of a
business presentation
Public relations support: an intensive PR
campaign in Japan to raise awareness among
target audiences of the EU Gateway Programme
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www.eu-gateway.eu
Who can participate?
Eligibility and conditions for participation:
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Exist for at least 5 years,
Fully or majority-owned by European Union capital,
Being located and having its main activities in the European Union,
Active in one of the economic sectors covered by the EU Gateway
Programme,
Have proven track records of international business cooperation,
Have a solid business strategy for entering the Japanese and/or Korean
markets,
Have a sufficient turnover and number of people employed to guarantee a
market entry to Japan and/or Korea
For more information on these criteria as well as a definition of the
construction and building technology sector. please visit www.eugateway.eu
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www.eu-gateway.eu
How to apply?
Apply for an EU Gateway Business Mission:
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Step 1: Fill out an expression of interest on http://www.eugateway.eu/go.php?nID=21&page=Participation
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Step 2: You will be contacted by a representative of the EU Gateway coaching
network in Europe. If you and your coach decide to proceed, you will receive a
username and password, which will allow you to fill out an application form.
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Step 3: Fill out an application form on http://www.eugateway.eu/go.php?nID=21&page=Participation
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Step 4: After the deadline for application, you will receive a letter from the
Commission about the decision on your application.
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Step 5: If you are selected you will be contacted and strategic coaching
starts, further information will be available for you on the member part of the
website.
Please bear in mind that for each Business Mission an application deadline is set.
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www.eu-gateway.eu
The business mission timeline
Business Mission
Recruitment
and
selection
[EU]
Business Week
Strategic preparation
Debriefing
and
follow-up
[EU]
Standard and Customised
Stand-by
Services
assistance
[JP/KR]
Promotion Campaign
19
weeks
34
weeks
42
weeks
12 & 18
months
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www.eu-gateway.eu
Business Missions: 2008-2009
Application deadlines for the upcoming Business
Missions in Japan:
Sector
Application period
Business Week
Construction and Building Technologies
16 Jun - 26 Sep 2008
2-6 February 2009
Fashion Design
17 Jul - 24 Oct 2008
9-13 March 2009
29 Sep 2008 - 5 Jan 2009
25-29 May 2009
Healthcare and Medical Technologies
26 Jan - 4 May 2009
14-18 September 2009
Interior Design
9 Mar - 10 Jun 2009
2-6 November 2009
Information and Communication Technologies
13 Apr - 17 Jul 2009
30 Nov - 4 Dec 2009
Environment and Energy related Technologies
Business missions in Korea to be decided soon
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www.eu-gateway.eu
10 reasons to participate: (1)
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A cost effective and efficient way of gaining market share;
Long term opportunities in a market with a large and
growing demand for European high technology and design
products;
A meeting point to discuss options and opinions with
business partners, make contacts and strengthen network
to open unlimited prospects for cooperation;
A unique opportunity for identifying possible suppliers,
subcontractors, representatives, importers and
distributors;
The best way to sound out the Japanese market and get
acquainted with current and future trends;
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10 reasons to participate: (2)
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Enable you to draw a clear picture of your competitors:
who they are and what your company’s position is in
relation to them;
To conduct research and to compare the characteristics of
local and competitive technologies/products ;
To get immediate feedback when introducing your
product/technologies thanks to the “face to face”
interaction;
A chance to discuss problems and new trends with other
industry players;
Opportunity to learn the market and meet potential
business partners under a well marketed EU umbrella
Event.
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www.eu-gateway.eu
More information
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EU Gateway Programme website:
www.eu-gateway.eu
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Business Mission Programme document on
the website
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Contact your Cluster Coordinator
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www.eu-gateway.eu