Transcript Slide 1

Port of Port Angeles
PROPOSED STRATEGIC PLANNING PROCESS
D EC E M B E R 3 , 2 0 1 4
Strategic Planning
Presentation AgendaArticulate understanding of Port of Port Angeles
project goals
 Discuss critical success factors and our proposed
methodology
 Discuss public involvement opportunities
 Present proposed process, schedule and budget
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Strategic Planning
PORT OF PORT ANGELES’S
GOALS & OBJECTIVES FOR THE
STRATEGIC PLANNING PROCESS
Strategic Planning
Plan Objectives
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Reflects diverse needs of community
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Communicate & collaborate
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Small port, remote location, current activities for
diverse lines of business
Focus on job creation and appropriate investment
5-year outlook
Coordinate with Commission, Staff and key
stakeholders
Provide a strategic approach to implementation
Strategic Planning Is Interactive
Each Part of the Process Informs the rest of the Process.
It is a Staff Driven Process, with the Consultant Team as Advisors and Facilitators.
Port of Port Angeles
PROPOSED METHODOLOGY
The Team
 Jeannie Beckett- The Beckett Group – Project Lead
 Facilitator
 Process Designer
 Lead Author
Sub-contractor
 Paul Sorensen- BST Associates
 Facilitator and Industry / Subject Matter Expert
Methodology for this Project
 Confirm the Port’s Vision
 Refine the Mission- as needed
 Review Values Statements
 Identify Critical Success
Factors including a SWOT
 Review and Update Goals
 Prepare Action Plans/
Strategies /Performance
Measures
 Achieve the Results
RESULTS
The Process
What do
we want
to be?
Draft Vision
•Let’s
Dream!
Who are
we now?
Where is
the
industry
going?
Are we in
alignment
with our
Dream?
How do
we get
there?
Port Profile
Competitive
Position
Confirm
Vision
Statement
•Port Profile
•Trend
Information
•Preferred •Goals, Strategies &
Actions
Scenario
•Probable
Scenario
•Vision
•Descriptive
Information
Action
Plan
•Action Agendas
and Priorities
Playing to Win
versus Playing to Play
PLAYING TO WIN
 Starts with people
rather than money—
what does it mean to
win with our
customers?
 Has a competitive
dimension—who are
we winning against?
PLAYING TO PLAY
• Doesn’t have a winning
element but focuses
on simply serving a
customer segment
• Is focused on an
internal metric, such
as “We’ll sell 25% more
than we did last year”
Winning is the only real path to sustainability but it
will require hard choices!
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Proposed Framework
Proposed Framework for Process
Process is almost as important as product
 Educate
 Engage
 Build capacity
 Be Nimble – Be willing to Refine Process as
needed during the development of the
Strategic Plan to best meet Port and
community needs
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Opportunities for Public Involvement
 Website
 Meeting notifications
 Copies of draft documents
 Submittal of comments
 Public Meetings
 Commission Workshops
 Formal Commission Meetings
 Draft Plan
 Posted on the Port’s website- Public Comments taken
 Outreach Meeting in each Commission District
 Final Plan
Timeline – 5 month Process
Dec – Planning the Process
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Start to Develop Public Outreach Plan
 Each Month– 3 meetings with the Port
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Review progress with Executive and Deputy
Meeting with Staff to develop work products
Meeting with Commission to review progress to date / work session
Jan – Vision, Mission, Values
What do we want to be, to achieve and by when?
 Commission ½ day Work session
 Review our Dreams for the future and Draft Vision and
Mission Statements
Timeline – 5 month Process
Feb – Assess Current Situation
Who are we Now?
Where is the industry going?
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Who is the customer?
Who is our competition?
What is our value proposition vs. our competition’s?
What are our strengths and capabilities?
Timeline – 5 month Process
Mar – Review and Research/ Confirming
Priorities/ Setting Goals & Objectives
Are we in alignment with our Dream?
How do we get there?
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Commission and Staff Full day Retreat –
Review Staff work products to date:
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Port Profile- Who are we now?, Who are our Customers?
Competitive Position- Where is the industry going?
Who is Our Competition? What are our Strengths?
What is the community benefit vs financial return of our current
activities?
Timeline – 5 month Process
Mar – Review and Research/ Confirming
Priorities/ Setting Goals & Objectives
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Review Vision, Mission and Values –
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Do we need to revised anything in the Vision or Mission based
upon work to date?
Review Commission Priorities
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Are we following these Priorities in our daily activities?
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Draft Port-wide Goals to support Vision and Mission
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After Retreat: more detailed work on How to get there?
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Staff draft initial Department/ LOB Goals and Strategies to support
Port-wide Goals
Timeline – 5 month Process
Apr – Write and Present Draft Plan
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Prepare Draft Strategic Plan
Continue to refine Department/ LOB Strategies
Present Draft to Commission for Consideration and Public
Comment
Public Outreach in each Commissioner District
May – Approve Final Plan
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Present Final Draft to Commission for Approval
Next Steps – Phase II
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Organization Assessment and Development to align the
organization with Strategic Plan
Proposed Schedule
Phase I
Nov
Task 1
Meetings
Interviews/ initial research
Public Outreach
Staff Meetings
Task 2
Implementation
Visioning
Retreat
Research
Commission mtgs/ workshops
Task 3
Strategic Plan Document
Draft document
Final Document
Dec
Jan
Feb
Mar
Apr May
Proposed Budget
Phase I- Strategic Plan Development
Estimated Hours
Task
1
2
3
Meetings
106
Public Outreach
4
Staff /LOB/Department Meetings
68
Preparatory work
34
Implementation
Final Document
101
Total
$15,435
Visioning
24
Retreat
31
Research
6
Commission Meeting/ workshops
40
Including drafting and district outreach
30
$4,605
237
$36,285
Labor Subtotal
Expenses
$16 ,245
Includes 3 trips/ mo. to PoPA + 3
district outreach meetings
$3,338
$39,623
Phase II
 Implementation of Strategic Plan and Organization
Alignment
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Review the Organization’s structure – Provide Recommendations
Development of Supporting Department and Line of Business
Plans of Actions
Alignment of Performance Planning
Individual Professional / Leadership Development Coaching
 Phase II scope to be refined after Phase I is completed.
Current estimate $10,000 plus individual coaching as
requested.
Integrating the Planning Process
It is about fitting the pieces together to make the
Puzzle call the “Port” work as a whole to the benefit
of the Community and it’s stakeholders!
Balancing the Public Benefit with
the Financial Return of the Port
Questions?
Jeannie Beckett
[email protected]
253-905-8904