Transcript PPT - Homepage

Energize Your Network
The Operators’ Dilemma Resolved
Relieving Network Load While Improving QoE
Presentation to the P2P & Video Conference / October 27, 2008
About Oversi
Pioneer of rich-media caching and content delivery solutions
For Internet Video, P2P & other media applications
Established in 2004
50 employees
Strong Investors
Including: Carmel Ventures and Cisco®
Worldwide deployments and channels
Customers: Tier 1 & 2 broadband service providers
Offices and representatives: EMEA, Americas and Asia Pacific
Leading Global Partners
Internet’s Changing – New Solutions Required
Phenomenal success of Internet video sites (e.g. YouTube, hi5 etc.)
Users’ demand for better QoE (faster downloads etc.)
Regulation prohibits traffic manipulation (e.g. FCC Comcast ruling, Chile)
Legitimization and commercialization of P2P (e.g. BBC, NBC, Vuze, Akamai, P4P
, IETF ALTO, etc.)
%
of traffic
Noncommercial
P2P
Can it be
controlled?
Internet
video
QoE is
paramount
Controlled
using DPI
How to
monetize?
Commercial
P2P, P2P
CDNs
P2P goes
mainstream
Time
Oversi proprietary & confidential
QoE Becomes a Major Target for ISPs.
Recent QoE campaign
by Telefonica Chile
winning substantial
market share from
competition
P2P with no
limits
Oversi proprietary & confidential
QoE Becomes a Major Target for ISPs ..
“Get more from the internet” campaign by B’Intl, Israel
http://hk.youtube.com/watch?v=18F1bj46hn4&feature=related
Oversi proprietary & confidential
The Next OTT Challenge for ISPs
OTT (Over The Top)
Video delivered from the
Open Internet
QoE is Critical!
Hulu - “Watch your favorites anytime, for free”
ABC - full seasons online, selected shows in HD
The OTT Video Explosion
US internet consumption
YouTube US consumption
1/01
5/08
By 2012 most video
traffic we consume will
arrive from the internet,
for free and in HD
25,000TB
30,000TB
Global Consumer Internet Traffic 2006–2012
8000
PB per month
7000
6000
Web, email, data
5000
P2P
4000
Gaming
Video
communications
VoIP
3000
2000
Internet Video to
PC
Internet Video to
TV
1000
0
2006
2007
2008
2009
2010
(source: Cisco visual networking market report 12/07)
2011
2012
The Bandwidth Challenge
The network needs to grow by x1000
Oversi proprietary & confidential
The Network Limitation
Over The Top
HD Content Providers
Interconnect
Core
Metro
Available network
bandwidth
Access
NETWORKMissing bandwidth
Missing bandwidth
Clients
The Solution – Using Internal Network Resources
Over The Top
HD Content Providers
Interconnect
Core
Metro
Peer assisted delivery
Ca
Access
P
P2
ch
in
g
Cache assisted delivery
NETWORK
Clients
The Solution – Cache & Peer Assisted Delivery
Operated by the Network Provider
Over The Top
HD Content Providers
Network
Status
Network
Cache
Controller
P2P
Network
Controller
Cache
Interconnect
Peer
Assisted
Core
Cache
Peer
Assisted
Metro
Peer
Assisted
Cache
Access
QoE
status
NETWORK
Home
Clients
•
•
•
•
Optimize OTT to the operators’ network
Generation from internal sources, close to customer
QoE guaranty
OTT monetization
QoE
status
Network
Status
NEW NetEnhancer ™
Enhances the Network for P2P
Automatically routes P2P traffic to local peers in line
with the available network resources of the operator
Shifts P2P load from international / interconnect peers* to local
peers
Shifts P2P load from overstretched areas in the access
network to areas with higher capacity
Optimizes service providers’ network resources to:
Accelerate content delivery
Provide Best Internet experience for end-users
Relive network load
Bandwidth savings
* 85%-90% coming form external sources in “global content” countries
NEW NetEnhancer ™ : Inline with P4P Goals
Traditional
Client -server
Regular
P2P
P2P with
NET-Enhancer
Internet transit
Regional
Edge
More viewers =
Higher delivery
costs
Higher network costs
Worse performance
More viewers =
More viewers =
Lower delivery costs
Lower delivery costs
Higher network costs
Higher network costs
Better performance
(sometimes)
Better performance
Net Enhancer™ P2P Network Tool
INTERNET
Tracker
EDGE
Regional / Core
• Maintains integrity of
P2P network
• Automatically routes
P2P traffic to local peers
Net
Enhancer
Cache
(optional)
• Network Operators define
priorities according to
network resources
ADSL2
DOCSIS3
Oversi proprietary & confidential
ADSL1
DOCSIS3
ADSL2
DOCSIS3
DOCSIS1
ADSL1
The NetEnhancer™ Benefits
Commercially available, field proven
Supports commercial and non-commercial P2P traffic
Provides full P2P control for the network operator
A solution today
Does not expose ISP internal limitations to outside players
Simple to operate (automatic, out of band)
Cache complimentary
Solution for the long tail / smaller ISPs (no critical mass for localization)
Initial results:
Maintains up to 80% of P2P traffic within the ISP network (popular
content)
50% reduction in Uplink traffic (with cache)
10x improvement of user QoE (up to user line speed, with cache)
Net Enhancer™ Extends P4P Achievements
Applicable to today's P2P majority of traffic
Non commercial services
Unmanaged traffic
BitTorrent, Emule protocols
Last mile congestion relief
OverCache MSP
Multi-Service Platform for Caching & Delivery
Monetization of OTT video
services
Increase in ARPU
Relief of network load/
Improvement in QoE
Oversi proprietary & confidential
Relieves Network Load / Improves QoE
Users demand
better QoE
Other
OTT/P2P
VoIP
Other
OTT/P2P
OTT
redirection
Cache
delivers
requested
files
Increase in
demand for
OTT/P2P is
met

Cache delivers more
bandwidth to end-users
over existing network
resources

Guarantees faster
downloads

Frees up uplinks/
complements DPIs
•
Cache
•
•
•
Oversi proprietary & confidential
Benefits:
Saves on
international/interconnect
bandwidth
Clears network congestion
Increases user satisfaction
Reduces churn, increases
user base
Experience the Difference
Standard OTT video viewing experience
1-2 MINUTES
download time
http://www.youtube.com/watch?v=RCPAHT85zZg
OTT video viewing with
cache acceleration
5-8 SECONDS
download time
http://www.youtube.com/watch?v=8zzr0X7hw0w
A whole new Internet viewing Experience
Line speed vs. 300Kbps
Oversi proprietary & confidential
OTT HD
enabler
Better QoE = Increases ARPU
Service
Level
Other
OTT
Gold - HD
$$$
Silver - SD
$$
Bronze
OverCache
ARPU
$

Relate Users’ experience
to their broadband
package

Migration of packages
enabled by cache
acceleration

Can match cache service
to special premium
services (FiOS, DOCSIS3)

Supports OTT HD (not
possible without cache)
Benefits:
Oversi proprietary & confidential

Small % of migration to
higher BB packages= $$$

Service provider can offer
different bundles e.g.
assured QoE for HD
The ARPU Business Case
With cache
No cache
BB Package
Price % of users
BB Package
Price
2Mbps
$ 25
45%
2Mbps
$ 25
20%
5Mbps
$ 45
50%
5Mbps
$ 45
60%
15Mbps
$ 65
5%
15Mbps
$ 65
20%
ARPU =
$
37
ARPU =
Customer Value:
Operator Value:
$
Value for 1 million users
$ 96,000,000
Oversi proprietary & confidential
8
per user per month
per year
% of users
$
45
OverCache MSP Customer Case Study
1M subs
OverCache MSP (Video & P2P) delivered:
8 Gbps international BW saving (worth multi $ per year)
Improved user satisfaction (10x service level improvement)
Customer reported that Call center complaints dropped dramatically
Customer attracted 5% new subscribers from competition in just few months
50,000 x $25 = $1.25 million per month !!
Competitors ISPs turn to Oversi
Introduce Over The Top video Monetization over Oversi Caching devices
Monetization Via Portal/Mobile/Statistics
Cache
Web MNG
External
applications
Statistics
ISP Portal
Advertisement
Cache
Content Filter
Promoted ISP
Content
Most popular
videos
See
similar
videos
Video cache provides list of
most watched videos from all
video sites (e.g. YouTube, hi5,
Yahoo! Video, Google Video)
Send-to
mobile
$$$ per MMS
transfer (air time)
Ads
Enables ISP to promote its own
video property focused on popular
videos - real estate for ad insertion
Oversi proprietary & confidential
Summary
Oversi Solutions Turns OTT Challenge into an
Opportunity
1. Relieves OTT load while
improving end-users’ QoE
2. Facilitates intelligent OTT
services to increase ARPU
3. Opens up new monetization
opportunities
Oversi proprietary & confidential
Energize Your Network
Thank you for listening.
[email protected]
www.oversi.com
Oversi proprietary & confidential