Transcript Slide 1

QUT Careers and Employment
www.careers.qut.edu.au
Marketing your Masters & Networking
Know-How
Shari Walsh & Nyree Hatzimihail
Careers Counsellors
• Turn to someone you haven’t met
• Ask them
– Where are they from?
– How did they get here today?
– What degree are they studying?
– Did you find anything in common?
Career Planning Model
Decision Making
Self
Review
World of
Work
Understanding
Influences
Implementation
Goal
Setting
In order to prevent....
My Masters Life
• Complete questions in handout
• Discuss in small groups
Marketing your Masters
– AKA just what do I have to offer an employer?
• What are the skills you are developing during the
process of completing your Masters?
• How do these transfer to employability?
MBA Capabilities
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Creatively plan new business ventures incorporating the development of
strategy and sound judgement and making effective use of marketing
techniques and access to capital; (LG 2. Critical Thinking and Analysis)
Exercise appropriate leadership, including recognising and valuing diversity
and working effectively in a team; (LG 4. Teamwork)
Demonstrate the ability to conduct financial analysis and make sound
judgments based on skills in handling, interpreting and presenting data; (LG
1. Discipline Knowledge and Skills)
Integrate and apply interdisciplinary knowledge to adapt, innovate and
manage in unpredictable environments; (LG 1. Discipline Knowledge and
Skills)
Apply the principles of good corporate governance and demonstrate an
appreciation of the mechanisms needed for strong corporate accountability.
(LG 5. Social and Ethical Understanding)
Understand how to link these to jobs/careers
What are the most effective tips on how to
market yourself?
• What do you think are the most important things
when marketing yourself for employment?
10 Tips to effectively market yourself
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1. Self Reflect
2. Have a vision
3. Define your brand
4. Have an elevator story
5. Be willing to work outside your comfort zone
6. Do not wait to be noticed
7. Cultivate people skills
8. Volunteer
9. Dress for success
10. Be a strategic thinker
(Karalis, 2007)
1. Self reflect
• Spend some time figuring out your career trajectory
• Assemble a knowledge and skills inventory
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What are your unique strengths?
- what you do better than others in your field
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What skills are you developing during your Masters?
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What skills have you developed previously?
2. Have a vision
 Have a broadly defined goal
 Plan the steps that you will
have to take to get there
 Be as specific as possible
 Think about where you want to be in
 3yrs?
 5yrs?
and 10yrs?
3. Define your brand
• What makes you unique?
• What are you best known
for?
• What are your capabilities
specific and general?
• Be able to state these
qualities fluently and with confidence
Feature vs Benefit
What is a Feature?
-A distinctive element: an attribute, characteristic, mark, peculiarity, property, quality or
trait.
What is a Benefit?
- Something that promotes or enhances well-being; an advantage.
- Something that contributes to an organization, such as enhanced profitability, better
efficiency, or reduced risk.
- Something that reduces hassles or inconvenience
Take home message:
People buy benefits, not features.
Feature vs Benefit (cont.)
SMARTIES
Activity:
• Features
• Benefits
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• How do the features translate
into a benefit for an employer?
Knowledge
Skills
Abilities
Other
How this works:
-Describe your key features and then the benefit
(i.e., what this means for an employer)
4. Have an elevator story
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A concise summary of yourself or your degree
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Key message should be delivered in 30-60 seconds (or the
time taken to ride an elevator)
Pitching the degree
Pitching Yourself
•Describe what it is
• Describe who you are
•Highlight specialist
knowledge and
features
•Why you will be a
benefit to the
organisation?
•Apply the subject
matter to the
organisation
•Why are you relevant
to the role?
5. Be willing to work outside your comfort
zone
• Overcome fear to forge into a new and unfamiliar area
• Always accept additional responsibilities that can build
and diversify your curriculum vitae
6. Do not wait to be noticed
 Modesty does not create opportunity
 The one who gets noticed is the one who makes sure that his or her
boss knows how good his or her work is
 If there is a vacancy or assignment you want, ask for it
 When you are ready to make a
career move, talk about it out loud.
 Let people know you are ready for
the next challenge. The more people
you talk to about it, the more likely
you are to hear about opportunities as
they arise
Ways to get noticed
Distinguish yourself
 Speak at conferences/seminars/organisations
 Actively participate in professional organizations.
Be likable
 Demonstrate your self-awareness, self-control, trustworthiness,
motivation, empathy and social skills
Define your brand
 Define your personal story, guiding principles, and elevator pitch
 Consider your biggest successes
 Consider your most instructive failures
(Goodman, 2010)
7. Cultivate people skills
• Good communication skills are vital in advancing
yourself; they are more important than the degrees
behind your name
• Good people skills can enable you to advance
at a much faster pace than others with more
experience
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Be confident in speaking to a variety
of people
What are good people skills?
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Smiling
Eye contact
Listen to understand/listen intently
Using first names
Being open and confident
Being positive
Keeping messages to the point
Consider - What impact does culture have in communication?
8. Volunteer
Why volunteer?
 To experience a specific work place
 To get a taste of the real world of work in your field - leading to sounder
career choices
 To work on problem solving, initiative and team work skills, which you can
then write about in selection criteria and talk about in interviews
 To enable employers to observe potential employees in their work place
 Gain referees and references for your resume and for general recruitment
purposes
9. Dress for success
• First impressions are crucial
• How you dress sets the tone for interactions
10. Be a strategic thinker
 This means having the end in mind
 If you don’t get a job get some feedback and work out
what you can do differently for next time
“I found the job that I wanted and then applied three times
(over approximately10 years) before I got it. Each time I
tried to figure out why I wasn’t chosen and make
it a point to get expertise in that area.”
Steps to achieving a
• Have an overall picture of where you want to go/ what
you would like to achieve in 6 months, 1yr, 3yrs, 5 yrs.
• Break it down into manageable steps
• Start along the way
• Record your progress and reward each achievement
Career development activities
• Join a professional association
• Seek out opportunities at university
• Join the Board of a community organisation
• Write articles for blogs, newsletters etc
• ?????
MASTERING YOUR WAY TO SUCCESS
Presented by: Nyree Hatzimihail
HOW CAN IT HELP ME???
JOB
KNOWLEDGE
INFORMATION
MOTIVATION
INSPIRATION
ASPIRATION
WIL
CONNECTIONS
RELATIONSHIPS
PROMOTION
TO DO WHAT?
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TO ALLOW YOU TO DO THIS:
Tap into the hidden job market
Make new contacts and build mutually beneficial relationships
Find out about what a role involves
Enable you to get the right outcome for you
Potentially extend your work into a different area
Opportunity to look for collaboration
More input on the design and direction of your future work
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WHERE WILL YOU BE NETWORKING?
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SO, HOW DO YOU DO IT?
•Communication, it’s all about talking and listening – have a go!
•Stand up
•Introduce yourself to people around you
•Feedback what you did
•How do you improve what you just did?
•Be prepared
•Learn about who will be at your functions, research
•Plan who you will meet and why
•Plan what you need to achieve (find out information)
•Have another go at introducing yourself
•Use what you just learnt
•What can you talk about – need some ideas?
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TOP 10 BEST NETWORKING TOPICS
1. Weather
2. The function
3. Sport
4. Work
5. Travel/holidays
6. What you have been doing recently
7. Current news/events
8. Food and lifestyle
9. Health and Fitness
10. Environment
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Pick 2 to prepare
WHAT DO YOU ASK?
WHAT KINDS OF THINGS:
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Does your work involve
Do you most like about you work
Do you like to do outside of work
Do you most enjoy about your career/job?
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Have been your key achievements?
What future direction are you planning?
What key skills would someone need to start working in this area?
What advice would you give to someone wanting to start in this career?
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ENTERING AN EXISTING GROUP
• If people are leaning in towards each other they are probably gossiping – stay away
• If leaning out OK to approach!
• Pick a group that has spaces for you to slot in to
• Within 30 seconds someone should notice you, if not move on
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EXITING THE GROUP/LEAVING PEOPLE
•Don’t worry about leaving the others, you are not responsible for them!
•Take the ‘new’ person with you
•Off load the ‘new’ or ‘barrier’ person to someone else by taking/introducing them to
someone you know
•When leaving say thank you for ...............
•I promised myself I’m going to meet 8 people tonight
•So lovely to meet you
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WHAT TO EAT AND DRINK
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WHAT TO WEAR
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10 NETWORKING TIPS
1. Don't network just to
network
2. Start small and build it
3. Stop apologising
4. Be prepared
5. Be yourself
6. Tap into your passions
7. Always ask for information,
introductions
8. Be a good listener
9. FOLLOW UP & be generous
10. Never eat alone!
Remember you are building mutually beneficial relationships
From Inc. Magazine, Jan 2003 – Tahl Raz
www.cio.com/article/print/164300
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QUESTIONS ?
Don't be red faced: you can do this!
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LET’S DO IT
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HOW TO FIND NETWORKS
•FRIENDS
•FAMILY
•FRIENDS OF FAMILY
•FAMILY OF FRIENDS
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SOCIAL NETWORKING
http://www.youtube.com/watch?v=6a_KF7TYKVc
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CULTURAL CONSIDERATIONS
https://careerhub.qut.edu.au/GoingGlobal.chpx
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ACTION PLAN YOUR NETWORKS
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Action planning - SMART
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S = SPECIFIC
– Who is involved?
– What do you want to accomplish?
– Where? - Identify a location.
– When? – Establish a time frame.
– Why? – Specific reason, purpose, or benefits of achieving a goal.
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M = MEASUREABLE
Helps you stay on track, reach your target dates, and experience achievement.
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A = ATTAINABLE
Break it down into steps - each step should move you closer to that goal.
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R = REALISTIC
Personal and situational factors which may influence your ability to reach your goal.
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T = TIMEBOUND
Define start points and end points to your goal and maintain commitment to these
deadlines.
Writing an Effective Goal Statement
• Rules for writing goal statements:
• Use clear, specific language.
• Start your goal statement with TO + a VERB
• Write your goal statement using SMART Goal Criteria
• Avoid using negative language. Think positive!
Contact Careers and Employment
LOCATION
Gardens Point Campus:
Level 2, U Block
(Above the Art Museum)
Level 2, X Block
Reception: Room X226
Kelvin Grove Campus:
Level 4, C Block
(Above the Refectory)
Caboolture Campus:
Student Centre - J Block
PHONE
Gardens Point:
07 3138 2649
Kelvin Grove:
07 3138 3488
Caboolture
07 5316 7400
U BLOCK, GP
EMAIL
[email protected]
X BLOCK, GP
WEBSITE
www.careers.qut.edu.au
C BLOCK, KG