Transcript Document

Marketing Presentation
OUR PLAN TO LIST AND SELL YOUR HOME
Prepared for:
ANN & JOE ANDERSON
1234 Main St. | Rockford, IL 61114
Let’s Get Started
I will:
•serve as your Project Manager.
•be your advocate at every step in the
process.
•understand your objectives.
•keep you informed always.
•communicate in a manner YOU want.
Your Project Manager
Name
Company Information
Contact Information
Website/email
Years in business
Education
Designations
Organizations
(Introductory paragraph here.)
What they’re saying…
Testimonial text here.
- Client Name, City
“
Testimonial text here.
- Client Name, City
Testimonial text here.
- Client Name, City
Why
WhyDickerson
Dickerson&&Nieman
Nieman
•We are number one in
our market in service
AND volume
•We will find more
buyers for your home
•We find the RIGHT
house for YOU
Why Dickerson & Nieman
We will get you the maximum value for your property.
95%
List Price to Sale Price
26%
Of all MLS Listings sold
in 2014 were sold by
Dickerson & Nieman
27%
Our Listings Sold by
Our Agents
Paragon Statistics 2014 Sales Data
Average Price of Listings Sold
by Dickerson & Nieman
$129,709
Average Price of Listings Sold
by Our Competitors
$102,145
When Dickerson & Nieman Plants a sign, things
really begin to happen!
Why Dickerson & Nieman
•We service Boone, Ogle &
Winnebago Counties
•We were established in 1964
•We are independent of any
franchise.
•We are locally managed with 5
offices: Belvidere, Byron,
Oregon, Rockford & Roscoe
•We are a traditional company
rooted and involved in our
communities – A home-grown
company with regional impact.
Why Dickerson & Nieman
HOW DO WE MAKE IT HAPPEN?
•Our TEAM of 145 Professional Real
Estate Brokers
•Our TEAM of Professional Staff
•Our NETWORK of lenders, title
companies and lawyers
•Our NETWORK of local service
providers
•Your Project Manager - ME
ASKING PRICE VS. SELLING PRICE
Strategically pricing your home to get it sold for the most
money in the least amount of time
Every property will sell and has
the potential to sell quickly.
Price too low and you lose the value.
Price is the No. 1 factor
Price too high and you lose the buyers.
controlling this outcome.
The Price Derivative
What influences your property’s value:
 Condition, Cleanliness and Showmanship
 Your Agent’s Comparative Market Analysis (CMA)
Things that do not influence your property's value:
× What you paid for the home.
× How much you need to make from the sale.
× What friends, relatives and neighbors say it is worth.
Is Your Price
on Target?
RECENT SALE COMPARABLES
A snapshot of comparable homes sold recently in your area.
Address of Comp. 1
List Price I Sale Price I DOM
Address of Comp. 2
List Price I Sale Price I DOM
Address of Comp. 3
List Price I Sale Price I DOM
CURRENTLY LISTED COMPARABLES
A snapshot of comparable homes on the market in your area.
Address of Comp. 1
List Price I DOM
Address of Comp. 2
List Price I DOM
Address of Comp. 3
List Price I DOM
COMPETITIVE MARKET ANALYSIS
Your Home: <address inserted here>
Marketing & Buyers
Who Controls Marketability of Your Property?
YOU CONTROL




Condition of Property
Price
Terms
Availability
NO ONE CONTROLS
 Location
 Similar Homes on the
Market
 Economic Conditions
DICKERSON & NIEMAN CONTROLS
 Marketing and
Promotion
HOW WE MAKE YOUR HOME STAND OUT
•More agents gives YOU
more signs, more social
media reach and more
buyers.
•Dickerson & Nieman sells a very high
percentage of our own listings. Many
times we have access to new listings or
buyers BEFORE they are advertised!
•Along with our NETWORK
of Agents and Partners,
we market your home in
many other ways.
•Online and print marketing campaigns
are kept current to keep your listing
sharp.
•We get your listing on the
Internet where the
majority of buyers start
shopping as quickly as
possible; sending it out
to all of the major real
estate search sites.
Marketing & Buyers
Putting #1 to work for you!
We are CONNECTED
to each other and
connect buyers and
sellers quickly!
In addition to my efforts, the associates in my
office may be assisting me in locating buyers,
showing and selling your home.
Our office will tour your home as soon as it is listed
with us. (Tour days determined by geographic location)
We use our company’s Internet
forum “Dickerson411” to get the
word out to our TEAM about new
listings and buyers right away!
Marketing & Buyers
REAL ESTATE IS LOCAL
In the Midwest, people move an
average of just 10 miles.
(2014 NAR Buyer and Seller Profile)
• Local and regional buyers make up half of the market.
• Dickerson & Nieman Realtors has been part of this area’s
market for over 50 years and knows your neighborhood.
• Our knowledge allows us to price, market and sell your
home effectively.
• Open Houses are posted to the Internet where more
consumers are starting their local search.
• Those who know the neighborhood may refer their friends
to your Open House.
Marketing & Buyers
The Internet Matters!
In 2014, Buyers found the home they
PURCHASED here:
• 88% of home buyers
use the Internet to
search for their
home
• Reach the widest
audience of potential
buyers
• More buyers = better
chance of finding
one that is willing to
meet your terms,
price and desired
closing date
Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2014
33 %
REAL ESTATE AGENT
9%
SIGN
43 %
INTERNET
1% - NEWS PAPER
LESS THAN 1% - HOME BOOK/MAGAZINE
Marketing & Buyers
2014 Profile of Home Buyers & Sellers – Tech Trends
•9 in 10 buyers used the Internet at some
point while looking for a home.
•Over half of buyers started their home
search online.
•43% of 2014 buyers first found the home
they purchased online.
•HALF of home buyers used a mobile phone
or tablet to search for a home.
•27% of mobile searchers reported
they found the home they
ultimately purchased with a
mobile device.
realtor.org/HBS
Marketing & Buyers
We are Connected!
/DickersonNieman
/DNRealtors
/+DickersonNieman
/DickersonNieman
blog.dickersonnieman.com
We are Everywhere!
Listing Information is kept updated and pushed to all
major real estate search engines.
Social Media is kept current with Community
and Industry information with attention to
Search Engine Optimization a priority.
Home Selling Process
Begin Process
CMA
Comparative Market Analysis
Listing Signed
Photos
Data to Office
Data to MLS
Contact Prospects
Internet & Ad Database
Showings & Open House
Offer Received
Inspections
Office Tour
Internet & Print Marketing
Net Sheet
Continue to
Transaction Process
Negotiate
Contract
Accepted
Earnest Money
Contract to Close
Transaction
Process
Processing
Mortgage Co.
Credit Report
Rejection
Underwriting
Loan
Approval
HOME
Appraisal
Verifications
Underwriting
Title Company
Assemble Papers
Settlement
Thank You
Selling your home is a task I take very
seriously.
The fact that you have considered me to
help you accomplish this means the world
to me!
The attached packet will give you
everything you need to start the process.
I am here as your Project Manager with the
goal of helping you achieve your objectives.
With me and Dickerson & Nieman, you have
aligned yourself with the experts in local
markets AND in the process of guiding you
to a successful real estate transaction.
Let’s get started!