Transcript A New Career in 48 Weeks - Oklahoma Museums Association

Company
LOGO
Business Planning for
Museums
Presented by
Cecil Carter
Murray State College
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Where does a business Plan fit in?
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Stakeholder’s dreams, ideas, needs
Vision – Where will we be in 10-20 years
Mission – Your reason for being
Strategic Plan – Long Term
Business Plan – Intermediate
Project Plan – Intermediate
Action Plan – Immediate
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Thinking is the essence of planning
• Overview
– Museum Mission and Vision
– Objectives of the Museum
– What the Museum plans in terms of:
• Number of Patrons, Budget, Collection, time, etc…
• Patron needs and wants
– Museum Resources
– Important financial questions
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Myths about a Business Plan
1. It must be long to be good
2. My Museum is too small for a plan
3. It takes 6 months to do a plan
4. You have to have a consultant do it
5. Why do it, it will just sit on a shelf?
6. It changes with each new Board
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What goes into a Business Plan?
Elements of your museum’s plan
Human
Resources
Direction
Operations
ExhibitsFacilities
Outreach
Finance
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The Planning Process
• Direction
- Vision, Mission, Objectives
 Assessment – Current Realities
- SWOT Analysis
 Thinking – What do we do with the input?
-Action: Collection Plan, Outreach Plan
H/R Plan, Finance Plan, Implementation
Plan
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Business Planning for Museums
• Direction - Questions
Do you have a vision for your museum?
What is your museum’s mission?
What is the museum’s background?
Why did it get started
 What are the museum’s objectives?
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Business Planning for Museums
• Assessments SWOT analysis
The museum’s strengths are:
The museum’s weaknesses are:
The museum’s opportunities are:
The museum’s threats are:
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Business Planning for Museums
• Assessments - Current Realities
 Who are your stakeholders?
 What is your museum’s image with
each stakeholder group?
 My current “outreach” consists of:
 Our collection needs are….
 What is your museum’s financial
condition?
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My museums issues are:
Issue
Situation
Solutions
Strengths
Weakness
Opportunities
Threats
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The Collection Plan Includes:
• Collection Areas to consider
- Collection Asset Inventory
- Collection presentation, the story
- Accession
- Archiving
- Provenance
- Deaccession
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Outreach Plan
• Outreach Plan
– What are our outreach objectives?
– Targeted Stakeholder
• Who are we reaching out to?
– What is our message?
– What medium do we use to reach our
stakeholders most effectively?
– What will this plan cost?
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Human Resource Plan
• Human Resources
– Board of Directors
– Staff of the Museum
– Docents
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Finance
• BUDGET AND FINANCE
• Budget
– Revenue Forecasts
– Expense Estimates
– Productivity Measures
• Finance
– Capital Campaign
– Capital Budget Items – Major Acquitions
– Financing options
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Budget Report
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This month
Actual
Budget
Year to Date
Actual
Budget
Revenues $500 $500 $2,950 $3,000
Expenses
Salaries
250 200 1,300 1,200
Outreach 100 150 1,000
900
Other
75
75
600
450
Total
425
425 2,900 2,650
Surplus
$75
$75
$50 $350
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Implementation Plan
• Implementation is the action under the
business plan
• It’s elements are to:
– Develop action steps under each objective
– What resources will it take to do each step?
– Determine when each action step will be done
– Determine who will do each action
– Chart it on a 13 Week Time Line
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Contacts
Cecil Carter
Community Developer
Murray State College
One Murray Campus
Tishomingo, Oklahoma 73460
Ph. 580.371.2371, ext 112
[email protected]
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