Course Syllabus MSETM 5110 – New Product Introduction

Instructor: Mr. C. Michael Carolina Office: ATRC 204 Telephone: 405-744-2446 Email: [email protected]

Prerequisite: Graduate Standing or By Permission of Instructor Objective: By focusing on the New Product Introduction (NPI) process and the role of the design/product/process engineer—from both a traditional and an emerging perspective—the student will gain a better appreciation and understanding of NPI as a business imperative and core competency of a successful organization. The course is designed around: the elements of NPI (marketing, design, development, manufacturing and provisioning, and support); how NPI complements business strategy and business planning; how NPI created competitive advantage for the organization and for the organization’s customers; the effective application of NPI through creating an environment to sustain (NPI) consistency and realize improvement project after project. The course also includes discussion of the tools and metrics of product development, and the order realization infrastructure needed to get new products to customers in a manner that meets or exceeds their expectations, delivers the desired financial objectives, and contributes to a company’s overall business objectives in an increasingly global, competitive, and virtual business climate.

Course Syllabus MSETM 5110 – New Product Introduction

Reference Materials: Steven C. Wheelwright and Kim B. Clark, “Revolutionizing Product Development: Quantum Leaps in Speed, Efficiency, and Quality.” The Free Press. ISBN – 0-02-905515-6.

Stefan Thomke and Eric von Hippel, “Customers as Innovators: A New Way to Create Value.” HBR, April 2002. Reprint Number R02004F.

Robert J. Dolan, “Managing the New Product Development Process.” HBR, August, 1991. Product Number 592011.

Summer 2002 Schedule: Week 1 (6/10): Introduction, Objectives, Class Profile, Technology Evolution, Current Product Engineering vs. New Product Engineering, and Review of Strategic and Business Planning Processes Week II (6/24): The NPI Process: Traditional vs. Contemporary Approach Assignment: HBR Case Study 1 (TBA) Week III (7/01): Benchmarking, Project Planning, Cross-functional Integration, Systems and Tools Week IV (7/15): Building Development Capability, and Creating an Environment for Innovation and Creativity Assignment: HBR Case Study 2 (TBA) Week V (7/29): Review and Wrap-Up