Transcript KERALA STATE ROAD SAFETY DECADE ACTION PLAN 2011 …

KERALA STATE ROAD SAFETY ACTION
PLAN FOR THE DECADE 2011-2020
with Special Emphasis on Road Safety Education.
Kerala Motor Vehicles Department
Road Safety Action Plan 2011-20
• The project, in par with the directions of the
United Nations, World Health Organisation
and Sunder Committee report, aims to
enhance safety on Kerala roads with a
targeted reduction of 50% in accidents, death
due to accidents and injuries.
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Kerala Motor Vehicles Department.
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The World Report on Road Traffic Injury Prevention.
World Bank and WHO, 2004
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Kerala Motor Vehicles Department.
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2 March, 2010
• Governments around the world took the
historic decision to increase action to address
the road safety crisis over the next ten years.
• The UN General Assembly resolution
proclaiming a Decade of Action for Road
Safety 2011-2020 (A/64/L.44/Rev.1) was
tabled and passed.
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Moscow Declaration 2009.
First Global Ministerial Conference on Road
Safety, hosted by the Government of the
Russian Federation in November 2009.
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Road Safety in India
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India
• 4,15,855 Road Accidents
• 118239 deaths due to accidents.
• Most of the victims aged between 15 to 44
years (61.5%)
• Social cost of accident in 2002 in India was
55,000 crore! (D.MOHAN,2002)
• 324 Deaths per day and 1285 injuries per day
due to Road Accidents in India!
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Kerala Motor Vehicles Department.
www.keralamvd.gov.in
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Kerala Road Accidents.
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Kerala Road Accident Deaths
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Kerala Road Accident Injuries
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Kerala 2010.
• Road Accident: 35046 (decreasing)
• Death
: 3922 (increasing)
• Injury
: 41198 (decreasing )
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Guide Lines of Road Safety Action Planes (UN)
• Phase 1: Raise awareness amongst decision
makers in the country that road safety is a
growing and urgent problem.
• Phase 2: Strengthening the key organisations,
systems and procedures.
• Phase 3: Consolidation of the activities initiated
during the Priority Action Plan and to develop
new activities and interventions which will
enable the annual toll of road crash related
deaths and injuries to be reduced.
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Kerala Motor Vehicles Department.
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Phase 1
• Setting up of Kerala Road Safety Authority in
2008.
• Allocation of sufficient funds.
• Setting of Road Safety R&D group in MVD.
• 16.5 crore Rupees allocated for the first phase.
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Phase 2
• Development of a strategy.
• Development of a Prioritised Action Plan.
• Development of a Five Year Programme.
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The Project Report
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The Focus is on Education than enforcement
in the initial phase.
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• Driving is an onto genetic process.
• Deeply influenced by psychological factors.
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Helpful factors
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High rate of literacy
Considerable media presence and attention.
Geographical specialties.
A supportive Policy Makers/administration
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“Doing things without knowledge is harmful
than not doing anything at all”
-Mahatma Gandhi.
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Training Programmes
Two week Professional Road Safety
Training for Trainers:
Participants: Selected Officers of Motor
Vehicles, Police, Road engineering, Teachers and
Health Department interested in road safety
works.
Aim: To impart modern principles and methods
of motivating and changing people’s behaviour
to more safe and adaptive on increasing traffic.
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Result: A pool of adequate number of well
trained officials in all districts to work inside
their own department, amongst public,
students, drivers and driving school
instructors, to make the total sustainable
change possible
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The Three Pronged Programme
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The Three Phases of Driving
• Technical
• Road Reading
• Expressive
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Training for Driving Instructors
• Ontogenetic learning system.
• Initial learning very important.
• What is learned becomes automatic and
routine by experience.
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Pre-Leaner’s education
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Training for Driver Testing Officers
Imparting Knowledge on,
• Driving and accident causation theories.
• driving behaviour and accidents.
• Speed and its effects on safety, importance of
driver education.
• Automatic and routine process.
• Effects of stress, fatigue, aggression, alcohol and
sleep on driving.
• On how to design better driver testing courses.
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• 400 inspectors have to be trained in batches
of 40 for one week in first year itself.
• Argue for Legal changes required for more
effective graduated licensing system.
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Driver Training
• Relevant changes can be made in drivers’
behaviour by training using psychological
methods (Najeeb, 2008).
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• Irrational, negative and dangerous core
belief about speeding.
• over estimation of their ability to control
vehicle in high speed, when drunk, while
using mobile phone, and in sleepy
condition.
• Under estimate potential hazard on
roads.
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Students Road safety Education
Three tier (primary, secondary, higher
secondary) road safety training for students.
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Primary
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Illustrated Texts and Posters
Stickers
Road Safety Comics
Games to increase the exposure children to
traffic conditions in a simulated, controlled
atmosphere
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Secondary Level
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Road Safety Clubs
Helping in running road safety campaigns
Posters and Books on road safety
Walking to School –The Walking Bus
SLLT procedure training
Training to identify hazard/black spots
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Higher Secondary Level
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Road Safety Clubs
Plays
Poster Making
Traffic Warden Training
Effective partner in Road Safety Campaigns
Positive Peer Pressure groups
(Pinky Campaign)
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Integrating Road safety into school Curriculum
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Parent Training
• Source of Core belief and values.
• Helpful in developing Hazard perception skills
amongst children.
• Detriment factor
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Running an effective road safety media campaign
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Media
Students
NGOs
Celebrities
Policy Makers
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Thank You.
Kerala Motor Vehicles Department Gazetted Officers’ Association
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