Transcript ㅇㅇ - Mobile Monday Tokyo

ColorZip Japan
Overview
1. History
2. ColorCode Service and Technology
3. Importance of Code Technologies
4. ColorCodeTM TV and Other Examples
Copyright©2005 Japan, Inc. All rights reserved.
Page 2
ColorZip Profile & History
Profile
History
Companies:
ColorZip Media, Inc. (Korea)
ColorZip Japan, Inc.
1998
Oct. Began research on next generation computing technology at Media System Lab,
Computer Science Dept, Yonsei Univ.
CEO:
Sang –Yong (“Stern”) Lee (MBA, CPA in U.S.A. & Korea)
2000
Establishment:
April 1, 2000
Capital:
$ 2.2 Million ( as of March 24, 2005)
Feb.
Apr.
Jul.
Aug.
Dec.
Developed world’s first solution integrating on/offline through ColorCode™
Established ColorZip Media, Inc.
Received $2 million in investment from Korea venture Fund (KVF) and Platinum.
Agreed on MOU about IMT-2000 wireless solution with KT.
Agreed on MOU about IMT-2000 wireless solution with LG Telecom
2001
Mar.
Mar.
Jun.
Sep.
Nov.
Received the KT-Mark Award from Korea Ministry of Science & Technology.
Agreed on strategic alliance with Maeil Business Newspaper
Agreed on MOU about co-marketing in Japan with Toyota Tsusho Corporation.
Agreed on strategic alliance about IMT-2000 wireless solution with KTI-COM
Agreed on NDA and MOU with CASIO.
2002
Feb.
May.
Jul.
Aug.
Oct.
Dec.
Received KRW 500M in investment from Toyota Motor Corp.
Applied ColorCode™ to test service for IMT-2000 with KTI-COM.
Made e-Bazaar Partnership Agreement with HP Singapore Asia-Pacific HQ.
PhiIla Korea 2002 World Stamp Ex., Multi Media Stamp with Korea Post Office
Agreed for ColorCode™ module for camera Phone with LG Elect.& SKT.
Performed filed trial in Harajuku of Tokyo with KDDI, CASIO & Toyota Motors.
2003
Feb.
Apr.
Jun.
Jun.
Sep.
Oct.
Dec.
Made CoolTown Partnership Agreement with HP Singapore Asia-Pacific HQ
ColorCode™ was selected as Yonsei Univ.’s Official Business Card
SKT NATE Code Service Open.
Opened (http://www.happypost.co.kr/) -multi media stamp issuing system
Open mobile shopping magazine, ”IDEE” & NATE Code mobile shopping mall
U-Campus Service (Yonsei University) Launch, the first in the world.
Launched ColorCode™ U-Guide system for National Science Park
2004
Jan. Awarded Grand Prix Prize in The WorldClass Patent Competition in Korea.
Apr. Established ColorZip Tech., Inc. as a JV with KBS Program Production.
Jul. Opened mobile stock & news service with Maeil Business Newspaper & SKT
Aug. Open HP digital photo service
Sept. Participated in U-Gangnam Project.
Oct. Established ColorZip Japan, Inc. Investors include Fuji TV, TBS, etc.
Dec. Developed ColorCode mobile ticketing solution and ColorCode scanner.
2005
Jan. Participated in U-Sewon Project Consortium.
Feb. Agreed on MOU for ColorZip France & ColorZip Italy.
Mar. Agreed on MOU for ColorZip Singapore
# of Employees: 15
Core Business: Code Solutions
Intellectual
Property:
Technology:
12 Patent in Korea
1 Patent and 5 Patents Pending in Japan
1 Patent in Taiwan
1 Paten in Russia
3 Patents Pending in USA
2 PCT Applications
Encoding/Decoding modules for PC Camera
Encoding/Decoding modules for mobile phone
Encoding/Decoding modules for PDA
Platform for mobile connection
Platform for fixed line internet connection
Product:
Education System, Model Management System,
AS Management System, Exhibition Guide System.
Application:
Exhibition System, Advertisement, Business Card
Travel Guide, Operating Manual, Ticket Reservation
Corporate Brochure, Toy, Education, etc.
Competitors:
1D barcodes
2D barcodes
RFID
Subsidiaries:
ColorZip Technology, Inc. in Korea, strategic partners – KBS
Drama, Maeil Business Newspaper, FRIDAY Magazine, SKT,
Samsung Elect., LG Elect., etc.
Copyright©2005 Japan, Inc. All rights reserved.
Page 3
ColorZip Japan
History
2003 Dec. Initial discussions in Korea
2004 Apr.
Oct.
Nov.
Dec.
MOU signed
ColorZip Japan established.
Java and BREW proof-of-concept versions ready.
TV-use proof-of-concept demonstrated.
2005 Feb.
Apr.
Jun.
ColorZip Japan office opened.
Java and BREW beta versions released.
Planned television launch.
Importance of Japan
 Mobile Market Leader
 Culture of Early Adoption
 Seeded – Codes well known and used thanks to DoCoMo.
 Running – Codes being adopted and used.
 Semi-Global Technology
 “Teigaku” Bandwidth
 Transfer technology and experience to other parts of the world.
Copyright©2005 Japan, Inc. All rights reserved.
Page 4
ColorCodeTM Service and Technology
ColorCode™ Service Overview
 ColorCode™ Service - recognition of codes printed on books, magazines, and CDs via mobile phone camera, PC camera, scanners.
Recognized codes use server-based index to bind codes to content.
 It accesses database and finds contents’ addresses. The contents are connected to user’s mobile device by using the addresses.
 Through ColorCode™ Service Solution, various contents such as web, profile, document, video clip and music can be provided.
Display or Implement something linked to ColorCode™.
• Text or image information can be displayed.
• Multimedia information can be played.
• Download function can be initiated.
1
Recognizing ColorCodeTM
with camera sensor.
4
The digital
contents are
displayed.
2
3
Transferring the recognized
ColorCodeTM to server
The digital contents linked to
the recognized ColorCodeTM
are transferred to camera
phone.
ColorCodeTM
Copyright©2005 Japan, Inc. All rights reserved.
Device with camera sensor
such as camera phone, PDA,
PC camera, etc.
Contents Platform
(Server)
Page 6
ColorCode™ Structure
Cell Structure
data
row parities
ColorCode
# of color
• 4 colors
(Red, Green, Blue, Black)
GreyCode
• 3 shades
(Black, White, Grey)
# of Code
5×5 ColorCode
Size
column parities
positioning cell
• Error Detection
– Triple parity checking
row parities, column parities, positioning cell
• Position Detection
– Position detection
only one positioning cell by inverse parity
Copyright©2005 Japan, Inc. All rights reserved.
5×8 ColorCode
5×5 GreyCode
5×8 GreyCode
• 5×5 structure (Standard)
: 17.1 billion
• 5×8 structure (Extended)
: 72,057 trillion
• Able to extend structure
of code
• 5×5 structure (Standard)
: 8.6 billion
• 5×8 structure (Extended)
:22.87 trillion
• Able to extend structure
of code
• Minimum size : 3mm×3mm
• Maximum size : unlimited
• Minimum size : 3mm×3mm
• Maximum size : unlimited
Page 7
Comparative Advantage of ColorCode™
Over 100 2D Black & White Barcodes
Only One 3DColorCode
Color Variance
Flexible to color variance,
eg) from dark blue to light blue.
ColorCode with 8 colors is
under development eg) yellow,
purple, gray, sky blue.
Combination of colors is
more flexible, ex) red, yellow, &
green are used.
Color & Style Variance
SK
Black, Gray, & White
Style Variance
Style Variance
Cell Style
NNNNN
NNNNN
NNNNN
NNNNN
NNNNN
AAAAA
AAAAA
AAAAA
AAAAA
AAAAA
SKT
SK
SK
SK
SK
SK
SK
SK
SK
SK
SK
SK
SK
High Resolution
Alphabet
Low Recognition Range
Most suitable for high-quality print environments.
Alphabet & Cell Style
Low Resolution
Wide Recognition Range ( 150°)
Highly suitable for light-emitting environments.
Copyright©2005 Japan, Inc. All rights reserved.
Page 8
Logical Position of ColorCode™: Evolved Code
Logical Position of ColorCode™: Evolved Code
1D Code
2D Code
3D Code
4D, 5D .... Codes
Next Code
Hybrid
Code
Basic
Structure
 1D code consist of
number, length and
thickness
 2D code consists of
position of cells (2D)
 ColorCode consists of
Color(1D) and position
of cells (2D)
Feature
 Dedicated reader
 For logistics
 Off-line code
 Dedicated reader
 For logistics
 Off-line code
 General reader
 B2C, B2B, B2G
 On/Off-line code
Comparison
 1D code can not be
connected to internet
because 1D code is a
local code
 1D code need high pixels
for recognition in case of
use of camera for reader
 1D code need macro
zoom lens
 2D code can not be
connected to internet
because some of 2D code
is a local code
 2D code need high pixels
for recognition in case of
use of camera for reader
 2D code need macro
zoom lens
 ColorCode can be
expressed by various
materials with colors
such as print, color die,
etc.
 ColorCode can be
connected globally
because it has been
originally developed as a
global code
Next Code = ColorCode
ColorCode™provides distinctive ID on Code.




Human-identifiable. Time stamp, etc.
Image can be inserted into ColorCode™.
Company logo can be inserted into ColorCode™.
ColorCode™ can connect digital information through attaching code on exterior, therefore variety of design/form can be
provided to fit into various environment.
Copyright©2005 Japan, Inc. All rights reserved.
Page 9
Character ColorCode™ and Applications : Personalized Code
What is Character ColorCode™?
Character ColorCode™ Sample
Instead of traditional ColorCode™with 25 square Cells, it uses
character/symbol to create personalized ColorCode™ that
expresses own identity.
Personal Code: Self produced personal Character ColorCode
 Integrates off-line and on-line service
such as personal business card and
Mobile mini-homepage.
 Business model for self marketing
and community
ColorCode™
Character ColorCode™
CHARACTER ColorCode™ GENERATOR
MY ColorCode™
CHARACTER
A B C D E
F G H I G
1 2 3 4 5
6 7 8 9 0
Save
Change

Company Code: Code for PR by utilizing company’s CI, BI..
 The code for Company, Public
Organization and promotion of
specific product.
 Business model related to PR
product such as Company business
card and Coupon.
Mobile Contents Code: Code linked with mobile contents
 The code for Entertainment mobile
contents (Movie, Music, Game etc.)
♣ ♠ $ 
Clear
 Code generated from the Character Code Generator, each cell could be
designed by simply clicking on design template images (English,
Numbers, Symbols) on right side.
 Generator automatically selects Character Code with its color, then
personal Code can be issued.
Advertisement Code: Image Code that can express specific contents
 The code for PR or specific contents
advertisement
 Various images can be included in
the advertisement
 Only the Cell shape can be modified, Code Color can not be changed.
Copyright©2005 Japan, Inc. All rights reserved.
Page 10
Variety in Living Color
Copyright©2005 Japan, Inc. All rights reserved.
Page 11
Importance of Code Technologies
Connecting to Information
Multiple Choice (N=2,442)
60
50
56.0
51.2
40
30
Male
39.6 39.2
33.3
Female
29.3 25.9
36.7
20
30.0
26.1
18.8
10.8
10
14.8
12.7
10.5
8.7 8.4
9.6
7.4
5.1
0
13.0
8.0
11.6
6.7
7.2
6.1
1.2
Stock
Local News
News
Weather Information
Town Information
Shopping
Bus Timetable
Game
Meeting
Report
Fortune Teller
Wallpaper
Coupon
Melody
1.8
Source: “Mobile Usage Fact Book” OHM (2001.3)
Entertainment  Data Services
Early Adopters  Average Users
Copyright©2005 Japan, Inc. All rights reserved.
Page 13
ColorCode™ : Simple Ubiquitous Interface / Age-Old Technology
First Wave : Main frame
1980’s
Second Wave : PC
1990’s
Third Wave : Ubiquitous Computing
21st Century
IBM
“Population growth” of computers outpacing people.
Copyright©2005 Japan, Inc. All rights reserved.
Page 14
The Ultimate Personal Computer
Most people in this room probably own at least two computers..
..one goes with them everywhere..
..and is indispensable..
Keitai Lobe
phone numbers
wife’s birthday, name, etc.
Copyright©2005 Japan, Inc. All rights reserved.
Page 15
Simple Yet Revolutionary
1. Relies on existing and quickly emerging
technologies:
– Print – Age-old, reliable, well-understood,
inexpensive, easy to deploy.
• Like RFID, but very different..
– Always-On Ubiquitous Wireless Network
2. Rapidly adding links into the network.
– Impossible Made Possible
– Applicable to Any Vertical
Copyright©2005 Japan, Inc. All rights reserved.
Page 16
ColorCode™ TV and Other Examples
Bouse [Mouse + Camera] (Multimedia Education Solution)
Bouse = Barcode Scanner + Mouse
Multimedia information linked to the ColorCode™ is played on monitor.
• PC Camera for ColorCode™ ColroZip Media and
associate company
scanner is embedded.
developed BOUSE.
• ColorZip and affiliates
developed Bouse.
Recognizing ColorCode™ on
book with Bouse.
Copyright©2005 Japan, Inc. All rights reserved.
Page 18
ColorCode™Guide Solution [National Science Museum]
Service Overview
PDA Guide
155
Jurassic
– Museum guide solution
using ColorCode™
solution and PDA loaded
with wireless LAN.
– Visitors can be provided
with multimedia
information of exhibits by
recognizing ColorCode™
with camera of PDA.
– By increasing PDAs,
museum can increase
the number of guide
service for visitors.
– Museum can adapt
ColorCode™ guide
system with minimum
investment.
Visitors can obtain the detailed information of exhibits
through ColorCode™ attached to the exhibits without
a guider.
Copyright©2005 Japan, Inc. All rights reserved.
Page 19
Yonsei University U-Campus Service
U-Profile
Service
Business Card
 Prof.
 Staff
 Student
U-Library
Service
Library
 Book list
 Library inf.
U-Messaging
Service
Office
 Office door
 Board
U-Profile
 Professor Service
U-Library
Service  Book list
 Library info.
 Staff
 Student
U-Navi
Service
U-Campus
U-Guide
Service
 Directory
 Location map
 LBS
U-Navi
Service
Map
 Directory
 Location map
 LBS
U-Guide
Service
Campus
 Board
 Tour Service
 Board
 Tour Service
U-Messaging
Service
U-Event
Service
U-Event
Service
 Office door
 Board
Event Building
 Board
 Post
 Board
 Post
Service Overview
– U-Campus Solution is
the first proto-type to
apply the Ubiquitous
Computing concept to
campus and it will be
positioned as the test
base for the applications
of Ubiquitous Computing
which will be developed
through participation of
several research
institutes in Yonsei
University.
– U-Campus solution is the
new IT paradigm to
enable the campus users
to use the information
service under the
environment without PC
through PDA and
camera phone by
recognizing ColorCode™
in campus.
– Yonsei University will
implement six of UCampus applications by
utilizing ColorCode™.
U-Profile Service
Copyright©2005 Japan, Inc. All rights reserved.
U-Messaging Service
U-Tour Guide Service
Page 20
SK Telecom NATE Code Service
Service Overview
– Providing download
service of mobile
contents such as movie
preview, wallpaper,
movie OST, etc.
– Download service is
done by recognizing
ColorCode™ by mobile
phone with ColorCAM™
Recognize NATE Code
Download of mobile contents
Movie Preview
Wallpaper
Bell Sound
Movie OST
Movie Preview Wallpaper
1
2
3
4
Movie Providing movie
preview
Preview
그림친구
Wallpaper
Providing
wallpaper service
of movie poster
Bell
Sound
Providing bell
sound download
service of movie
OST
Movie
OST
Providing
coloring service
of movie OST
Bell Sound Movie OST
Copyright©2005 Japan, Inc. All rights reserved.
Page 21
Mobile Stock Service with Maeil Business Newspaper & SKTelecom
Service overview
– Mobile stock service
through recognition of
ColorCode™
[12:02] (017670)
Current price: 257,500
% of chage: ↑ 5%
Price of change: ↑ 27,500
Trading volume: 515,988
– By recognizing
ColorCode of Samsung
Electronics, users can
directly access the real
time price quote of
Samsung Electronics,
which is the fastest
access.
매일경제
55+code of issue
Recognize NATE code
or
55 + code of issue + SEND
Copyright©2005 Japan, Inc. All rights reserved.
Page 22
Multimedia Sticker
◈ My Character ColorCode™ Multimedia Sticker
ColorZip Media has contract for “Multimedia Sticker” with HP Korea.
Members of Cyworld will
 request “Character ColorCode™ Sticker” with the personal photos and
 request “Character ColorCode™” to link to contents that they want.
Copyright©2005 Japan, Inc. All rights reserved.
Page 23
Multimedia Stamp
◈ My Character ColorCode™ Multimedia Stamp
PHJ♥
ColorCode can contain special image.
 ColorZip Media has an exclusive Contract for“Multimedia Stamp” with
Korean Post Office.
 B2B product for corporate advertising.
 B2C product for individual entertainment : “Character ColorCode™” to link
to the personalized contents.
Copyright©2005 Japan, Inc. All rights reserved.
Page 24
Personal Code (M-Stamkey) Business
Service Plan
Mobile phone + Phone page + Stamp + Sticker
For You
When customers change or purchase
their mobile phones
1. Provide personal code and stamp to customers (with or
without charge)
2. Induce users to registered in personal phone page
service ( Flat monthly charge).
① My story
② Album
③ Video
④ My bell
⑤ Visitor’s book
⑥ My address book
⑦ Friend registration
Carriers
My Code Sticker
It is the key point to create the environment that customers who
are issued personal codes can promote their contents to the
number of potential clients.
Player Benefit
 Subscribers (Personal information provider)
– Share actively mobile information
– Recognize the value of personal information (Personal profit-making model)
 Carriers  Provide server and manage system
– Effect mobile P2P business Model
– Ensure community service
 Master CP company  General manager of the service and website provider/manager.
– Create new profit-making model through code
Copyright©2005 Japan, Inc. All rights reserved.
Page 25
ColorCode™ Multimedia Magazine [Mobile Shopping Mall ‘idee’] - SK Telecom NATE Code
idee Mobile Shopping Mall
with NATE Code
Service Overview
– Users can access shopping
information anytime and
anywhere, and users can
purchase shopping items
simultaneously.
– Users can connect to “idee
mobile shopping mall” by
recognizing ColorCode™ by
camera phone.
Recognize NATE Code
Season catalog
New product info,
Purchasing &
payment
NATE Code for AD
Recognize NATE Code
Copyright©2005 Japan, Inc. All rights reserved.
Mobile AD (Brand AD)
Season Catalog
Event Info.
Service Overview
– Users can access mobile
advertisement and event
through ColorCode™ on ‘idee’
– Mobile Brochure: providing
product information and image
of brands.
– Mobile Shopping: purchasing
products
– New Product Inf.: providing
trend information of each brand.
– Event Info: providing event info
such as discount event, free
event, etc.
Page 26
Model Management System [Dreamcasting]
 Model management information can be digitalized and this information could be managed as an individual ID by using ColorCode™.
 Information user who wants to use model information, updated information could be provided. Also system provides model related
information that could be accessed using PDA/PC Camera/Mobile phone regardless of time and place.
1
By recognizing ColorCodeTM of
wanted model in “Dreamcasting”
magazine by PDA, PC Camera or
Mobile phone,
more information can be acquired.
Copyright©2005 Japan, Inc. All rights reserved.
2
Selected model’s
profile and portfolio is provided.
Page 27
ColorCode™ Multimedia Business Card [Yonsei University]
Service Overview
– It is a multimedia
business card combined
with multimedia functions.
– Multimedia functions can
provide LBS service, CF
of company and
homepage link service
by recognizing
ColorCode™ on
business card.
Recognizing ColorCode™
by PDA, PC Camera,
Camera phone
Copyright©2005 Japan, Inc. All rights reserved.
 Transfer information to Outlook
Express
 Multimedia Play
 LBS Service
Page 28
Cyworld.com (Social Network) & Character ColorCode™
MY Character ColorCode™ for Cyworld
1. New product for Cyworld members
PHJ♥
2. Product to combine online, offline, and mobile
3. Additional revenue generation through combining related services.
Copyright©2005 Japan, Inc. All rights reserved.
Page 29
M-ticketing System
 M-ticketing system is an innovative mobile ColorCode ticketing solution that replaces traditional paper-based ticketing system.
 Traditional ticketing was inconvenient because users should print their tickets or bring them to at a ticket KIOSK system.
 M-Ticketing system can not only provide the convenience but also provide promotion service and CRM solution.
1
Request Ticket
Client
2
Send
M-Ticket Code
Theater System
5
Send Seat Number
4
Request Ticket
Authorizing
Code
No.
Movie
3
79416
The butterfly
Your Seat Number
Authorizing
Code Reader
Mobile
COL:
17, 16
ROW:
E
Server
Request
Copyright©2005 Japan, Inc. All rights reserved.
Page 30