Transcript Unit Nine

Unit Nine
Shopping
Shopping
All good things are cheap, all
bad things are very dear.
( H. D. Thoreau )
Proverbs and Sayings
There are more foolish buyers than foolish sellers.
愚蠢的买主多于愚蠢的卖主。
Honesty may be dear bought, but can never be an ill
penny-worth.
出高价买来的诚实，不会永远没有价值。
When you go to buy, use your eyes not your ears.
你去购买东西时，要用眼睛莫用耳。
Word Study
Shopping was once a local activity
conducted out of daily necessity. When people
could not find the things they need fairly near
their homes, it was rarely feasible to look
elsewhere.
Oral Practice I
Think as many as possible the names of
places where you could go shopping.
Shopping places
Food vender
Shopping places
Snack joint
Shopping places
Fruit stall
Shopping places
Shopping places
Shopping places
Beer vending machine
Shopping places
Countryside fair
Shopping places
Shopping places
Boutique
Shopping places
Mall
Shopping places
Shopping places
Shopping places
Bazar
Shopping places
Discussion II
• Which one among the above shopping
places will be your favorite shopping
desination? Why?
Discussion III
Directions: Working in pairs, discuss the following
question.
Do you budget (预算) your money? If not, why not?
If so, how?
SAMPLE 1:
 I budget my money, because I think money is
important, especially for students. We get the
money from our parents.
 They work hard to support us, so we
should learn to save money and not to
waste anything. That is why I usually
budget my money. First, I put aside the
money for food and books, because they
are the most important part. Then I can
use the rest of the money for
entertainment, clothing, transportation
and so on.
 Second, if I haven’t enough money left at
the end of the month, I’ll cut down on my
daily expenses such as snacks, tapes,
drinks and so on. I usually think carefully
before I buy anything so as to avoid
wasting money.
SAMPLE 2:
 I don’t usually budget my money. I know it’s a
good idea to budget my money, but I just don’t
know how. What’s more, I’m not used to
arranging money matters by myself. I think it’s
troublesome to write down what you have
bought each time. I can ask for money from my
parents anyway. So I don’t budget my money
now. Perhaps later on I will have to.
Listening Exercise
Directions: Listen to the conversation and fill in the
blanks with the information given.
Black
Pink
Purple
Words
You Need
to Know:
pants
pants
sweater
Man
Woman
White
sweater
Gopants
with (短裤）
Nicer
Too
sweater
（毛衣）
Bright
everycolor
plain
thing
plain （朴素的) purple (紫色的）
Too
hot
Better
quality
Looser
more
comfortable
Expensive
Brown
jacket
White
jacket
Too
dark
Lighter
More
useful
Example
M: Do you? I really think it's too plain. What do you think of
M: This
is a really
store. I'so
m you
surecould
you can
find
this white
one?good
It's brighter,
wear
it in the
everything
evening. you need for Europe right here.
W:
have
a lot to
doisbefore
W: II hope
know.so.
ButI the
purple
one
looser.the
It'lltrip.
be more
M: comfortable.
Do you knowAnyway,
what you
need?
I have
some colorful sweaters at
W: home.
Not too much, really. Pants, a light jacket, and a sweater.
M:
Here are
thepurple
pants.one,
Oh! This
M: Well,
try the
then,is a nice pair. They're black,
they
willI go
withthe
everything.
W: so
Let's
see,
guess
last thing is the jacket.
W:
Except,
if it'sbrown
sunny,jacket.
they'llIt's
be beautiful,
too hot. Besides,
I already
M: Look
at this
but I know
it is
have
black
ones
at home. How about these pink pants?
too
dark
for the
summer.
M:
much
nicer color.
W: They're
It's also atoo
expensive!
Don't want to spend that much
W: money.
And theyDo
feel
likesee
a better
qualityjackets?
too. I'll try them on later.
you
any white
Let's over
look for
a sweater
now...I
like this
purple one.
M: Right
here.
Oh, these
are much
lighter.
W: And a lot more useful.
Work in groups to answer the following questions.
How do young women spend their money?
Young women spend most of their
money
on
such
things
as
cosmetics, clothes and jewelry.
How do young men spend their incomes?
Young men spend most of their
money on sporting goods, cameras,
CDs, stereo equipments, bicycles,
shoes, jeans, musical instruments,
and electronic games.
The market importance of the youth. (Para.1-7)
Their role as
main purchasers
of certain items.
(Para. 2-3)
Their influence
on products and
brand choices of
their parents.
(Para. 4-6)
Their brand
loyalties that
may last well
into adulthood.
(Para. 7)
Either friends or parents are the most significant
influence on the youth’s buying decision, but at
different time. (Para. 8)
Main sources of
information for the
youth’s shopping.
(Para. 9)
purchase (line 3, Para. 1)
n. 1) buying 买；购买
他买那台便携数码摄像机(digital video camcorder)并没有得
到父母的同意
His purchase of that digital
video camcorder didn’t get his
parents’ permission.
v. buy 购买（buy更为常用）
He secured a loan to purchase a new car.
他获得了一笔用于购买汽车的贷款。
名词派生词：purchaser
n. buyer 买家；买主
influence (line 4, Para. 1)
n. 影响力，感化力；有影响力的人，事务；
影响，感化（与upon连用，后接人）
他是受了她的影响才开始对社会学感兴趣的。
It was through his influence that she became interested
in sociology.
Her selfless dedication to her job _____________________
had great influence upon
her colleagues
_____________.
她对于工作的无私奉献深深地影响着她的同事。
v. exert an influence on; have an effect on 影响；
对……有作用
词义辨析：
influence 指对思想行为具有的影响，是无形的，潜移默化的；
affect
指对人或物所产生的效果或影响，是有形的影响。
不管你说什么都不会改变她的选择。
Whatever you say will not affect her choice.
我们读的书会影响我们的思想。
What we read will influence our thinking.
注：affect也可以使人的思想感情发生变化，产生影响
She was deeply affected by the sad news that her brother died
in the plane crash. 她弟弟死于空难的不幸消息让她深感悲痛。
orient (line 17, Para. 3)
v. aim something at, or make something suitable for a
particular group of people
以……为方向；以……为目的
我们应使自己的工作适应人民的需要。
We must orient our work to the needs of the people.
China’s TV giant Sichuan Changhong’s
cooperation with Microsoft signifies that
the TV maker will _________________
orient its production
to digital TV sets
_______________.
（将会把数字电视作为其未来的生产方向）
oriented 常与名词构成复合形容词，意为“以……为目的；
重视……的”
请翻译以下短语
以消费为主导的
consumption-oriented
以钱为中心的
money-oriented
以学生为中心的
student-oriented
以应试教育为导向的
examination-oriented
以职业培训为主导的
vocation-oriented
contemporary (line 29, Para. 4)
adj. of the present time; modern 当代的；现代的
请完成下面的句子
Li Ao, Liu Yong and Yu Qiuyu are ____
the
___________________________________.
contemporary
Chinese writers she admires
（她非常欣赏的当代华人作家）
In my opinion, the online music can
_____________________
also be regarded as a
_______________________.
kind of contemporary music
（也可以被看成是现代音乐的一种形式）
n. person contemporary with another 同时代的人
Tom and I were contemporaries at college.
汤姆和我同时上的大学。
in terms of (line 42, Para. 6)
按照；在……方面；从……方面（来说）
请完成下面的句子
_________________________________
In terms of the Internet search engine of
__________________,
the Chinese language baidu.com has
achieved a more outstanding performance
even than Google and Yahoo.
在中文网络搜索引擎方面，百度甚至有
着比Google和Yahoo更为突出的表现。
___________________________________,
In terms of the production of color TV sets South Korea’s
Samsung has become the world’s top maker.
在彩色电视机生产领域，韩国的三星已经成为世界第一大
制造商。
rational (line 63, Para. 9)
adj. 合理的；理性的，明达的
了解以下常用搭配
a rational act / plan /
suggestion/explanation
合理的行为/计划/建议/解释
rational children
懂道理的孩子
a rational negotiator
理性的谈判者
in a rational way
按理性的做法
perceptual knowledge and
rational knowledge
感性认识和理性认识
perceive (line 70, Para. 9)
v. become aware of, esp. through the eyes or the mind;
understand or think of something in a particular way
感觉，察觉；领悟，看待
他现在认识到自己的错误了。
He now perceived his error.
Only an artist could perceive the fine
shades of color in a painting.
只有美术家才能看出一幅画色彩中细
微的浓淡深浅。
perceive…as/to be: regard…as 把……看作
The police officer perceived the man in
black to be the murder at the first sight.
警官第一眼就觉得那个黑衣人就是杀人犯。
我认为这是我看过的最糟糕的一场电影。
I perceive that movie as one of the worst I have ever seen.
名词形式：perception
感觉，了解；领悟；理解力
prior (line 72, Para. 9)
adj. earlier in time, order or importance (to)
较早的；顺序在先的；更重要的（常与to连用）
他预先有约会，所以不能跟你去。
He has a prior engagement and so can't go with you.
the prior claim to the interview of
That local TV station had
_______________________________
Taiwan girlband S.H.E.
那家当地的电视台对台湾女子演唱组合 “S.H.E” 有优先采访权。
prior to:
prep. before 在……之前；先于，优先于
这项任务比所有其它任务都重要。
This task is prior to all others.
_______________________________,
Prior to any discussion of this matter we’d better take his
views into consideration.
在讨论这件事之前，我们最好考虑一下他的意见。
名词形式：priority
较早；顺序在先；优先权
supervision (line 74, Para. 9)
n. supervising 监督；管理；指导
请完成下面的句子
_____________________
Under the supervision of The Music Copyright Society of
China, star-level hotels in Shanghai have to pay for the
background music they play in their lobbies, restaurants and
guest rooms.
在中国音乐著作权协会的监督下，上海的星级酒店必须要为
自己在大堂，饭店及客房里播放的背景音乐付费。
动词形式：supervise
v. watch and direct (work, workers, an organization)
监督；管理；指导
He is responsible for supervising the whole project.
他负责监督整个工程。
The teacher is supervising all the pupils taking the English
examination.
这个老师对参加英语考试的学生正在监考。
一个极其以消费为导向的社会
a highly consumption oriented society
十几岁的年轻人越来越了解新的产品和品牌。
Teenagers have been increasingly aware of new
products and brands.
在……方面数量大增
with the large growth in the number of …
占据了一个重要的地位
to occupy an important position
对品牌的忠诚完全可以一直持续到成年阶段
Brand loyalties could last well into adulthood.
换算成市场数字
translate into market figures
在做很多购物决定时，朋友影响得最厉害。
For many product decisions, friends are the most
significant influence.
关键的问题是……
The important point is that …
Unit 9: After-Class Reading
Shopping
Cultural Background
• Santa Claus:
• A short happy man who
rode in an open sleigh
pulled by reindeer.
The story of Santa Claus began
hundreds of years earlier. During
the 4th century, a Roman
Catholic（天主教的) Church
official called Nicholas of Myra
became famous for his many
good action. After his death,
Americans decided to make St.
Nicholas part of the celebration
of Christmas, but he got a new
name— Santa Claus. It was
taken from the Dutch words for
St. Nicholas — Sante Klaas.
Cultural Background
• Thanksgiving Day:
• the fourth Thursday in
November
• a story of hardship, sacrifice
and reward
• the Thanksgiving Day turkey
The pilgrims left Netherlands to
establish a colony in North
America.In 1620, they landed in
Plymouth, Massachusetts on
their ship, the Mayflower. With
the help of the local friendly
Indians, the Pilgrim colonists
began planting their crops. At
summer’s end in 1621, the
Pilgrims had a good harvest of
corn and barley. To give thanks
for this first harvest, the
Pilgrims decided to set aside a
time for celebration. Finally in
1863, President Abraham
Lincoln declared the fourth
Thursday in November as a
national holiday of thanksgiving.
Text Structure
• Para.1: In terms of shopping, men and women are quite different.
(Introductory Remark)
• Para.2—4: Crazy shopping activities on national holidays.
• Para.5—7: Differences among the three types of shoppers when
they go shopping. (the dedicated or serious shoppers/the unwilling
shoppers/ the likely unwilling shoppers)
• Para.8: Shopping is likely here to stay.(Conclusion)
Sentence Study
• 1.Stores and shopping centers have made it more
attractive to shop for items ranging from snacks to
clothing, groceries and jewelry, sporting goods and
kitchen appliances. (Line 5)
• 商店的购物中心尽力使购物更具有诱惑力，从零食到服装、杂货、首
饰、运动商品和厨房用具，应有尽有。
•
• -ing 分词作定语修饰items。
Sentence Study
• 1.Stores and shopping centers have made it more
attractive to shop for items ranging from snacks to
clothing, groceries and jewelry, sporting goods and
kitchen appliances. (Line 5)
• range (v.) between A and B/ from A to B 在A和B之间变化或变动
• e.g. Their age range from 25 to 50.
•
Prices range between $7 and $10.
Sentence Study
• 2. One suspects that national holidays have been placed on the
calendar not primarily to honor national heroes of historical events,
but rather to stimulate otherwise good managers of their family
budgets to abandon their usually sound economic senses and rush
to the store for shopping. (Line 8)
•
有的人还认为，把节假日列在日历上， 主要不是为了纪念民族英雄或者历史
时间，而是为了刺激那些原本善于安排家庭开支的好管家放弃他们通常健全
的经济头脑，速去购物。
•
• 并列结构：not…but
不是……而是……
• e.g. Your argument is not sound, but very groundless.
Sentence Study
• 3. Some stores, recognizing this unfortunate situation,
will store the shopping items for the shopper until a later
date— or until the shopper can find more money
available — and some stores offer to deliver the
shopping items to the shopper’s home, usually free of
charge. (Line 28)
• 一些商店，意识到这令人遗憾的情形，会帮购物者把所购之物存放几
天（或者等到购物者手头有更所得钱时），有些商店会提供送货上门
的服务，通常是免费的。
Sentence Study
• 3. Some stores, recognizing this unfortunate situation,
will store the shopping items for the shopper until a later
date— or until the shopper can find more money
available — and some stores offer to deliver the
shopping items to the shopper’s home, usually free of
charge. (Line 28)
• -ing 分词作伴随状语
• and 连接两个并列句，“some stores… and some
stores…”, 其中“or until …”作插入语，不影响句子结构。
Sentence Study
• 4. They prefer to go directly to the counter or area in the
store where their desired item is found, catch the
attention of the clerk; or better yet place the desired item
in a shopping cart and move as rapidly as possible
toward the checkout counter. ( Line 40)
• 他们喜欢直接到可以找到他们所需物品的柜台或者商店里的某个地方
去，并引起店员的注意；或者最好将他们所需之物放在小推车上，接
着就尽快地到收款处走去。
Sentence Study
• 4. They prefer to go directly to the counter or area in the store where
their desired item is found, catch the attention of the clerk; or better
yet place the desired item in a shopping cart and move as rapidly as
possible toward the checkout counter. ( Line 40)
•
prefer to do sth. 喜欢做某事
• e.g. She prefer to be alone.
•
prefer sth. (to sth.) 选择某物（而不选择其他事物）
• e.g. I prefer walking to cycling.
•
better yet 甚至更好
• e.g. Break the news gently to him. Better yet, just don’t mention it.
Sentence Study
• 5. Most of them, however, are likely unwilling shoppers
who are convinced by their serious shopper spouse or
friends that shopping can really be fun. ( Line 46)
• 不过，他们中的大多数往往是不愿购物的人，后来却被热衷购物的配
偶或朋友说服，相信购物真的很有趣。
• who引导定语从句, 修饰先行词 likely unwilling shoppers。这个定语
从句又含有that 引导的宾语从句，作are convinced 的宾语。
Sentence Study
• 6. These seems little hope of escape from the influence of
merchants and sales persons in shops and shopping malls.( Line 53)
• 要逃脱商店和购物中心里商人和推销员的影响似乎不太可能。
• escape (n.) from 逃走，逃脱
e.g. There have been few successful escapes from this prison.
escape (v. ) from 逃走，逃脱
e.g. She longed to escape from her mother’s domination.
Words and Phrases
• suspect (v.)
1. feel doubt about (sth.); mistrust 怀疑（某事）， 不信任
e.g. I suspect the truth of her statement.
2. suspect sb. (of sth./doing sth.)怀疑某人有某罪
e.g. What made you suspect her of having taken the
money?
(n.) person suspected of a crime 嫌疑犯
e.g. He’s a prime suspect in the murder case.
Words and Phrases
stimulate (v.)
1. stimulate sb./sth. to do sth. arouse sb./sth. 刺激某人做某事
e.g. Praises always stimulate interest in the artist’s work.
2. cause (sth.) to work or function 促使（某事）发挥作用
e.g. The exhibition stimulated interest in the artist’s work.
stimulating (adj.)
stimulation (n.)
stimulus (n.) 刺激物
Words and Phrases
• budget (n.)
• estimate or plan of how money will be spent over a period of time 预
算
• on a (tight) budget having only a small amount of money 拮据
e.g. A family on a budget can’t afford meat every day.
(v.) plan the spending of money/ save money 编入预算/ 存钱
e.g. If we budge carefully, we’ll be able to afford a new card.
(adj.) cheap, inexpensive 不贵的，便宜的
e.g. a budget meal, holiday
Words and Phrases
• digest (n.) summary
• e.g. Reader’s Digest 读者文摘
•
•
•
(v.) 1. break food down inside a living creature so that it can
be used within its body 消化
• e.g. It takes hours for a meal to digest.
•
2. fully understand 吸收，领悟
• e.g. Some books are to be tasted, others to be swallowed, and
some few to be chewed and digested. ( Francis Bacon: Of Studies)
•
Words and Phrases
register (n.)
1. a machine in a store that cashiers use to keep track of money taken in or
paid out 现金出纳机
e.g. a cashier register
2. the book that a list or record of something is kept in 登记表，注册簿
e.g. The class teacher called the name on the register.
(v.) 1. put someone’s or something’s name on an official list 登记， 注
册
e.g. Where can I register for the English course?
2. show sth. such as a feeling or an attitude 表示，表达
e.g.He slammed the door to register his anger.
Words and Phrases
• dedicate (v.) devote …to 奉献给， 献身于
• dedicate oneself/sth. to sth.
• e.g. She dedicated her life to helping the poor.
•
She dedicated her first book to her husband.
• dedicated (adj.) devoted
• e.g.He is a dedicated teacher.
• dedication (n.) dedication to sth.
Words and Phrases
• flock (v.) move or gather together in large number 蜂拥而至，簇拥
• e.g. Birds of a feather flock together. 物以类聚，人以群分。
•
Tourists flock to the museums in the summer.
•
(n.) a group of sheep, goats or birds; a group of people
• e.g. a flock of wild geese
•
People came in flock to see the royal procession.
Words and Phrases
•
•
•
•
•
•
•
•
ridicule (n.) scorn 嘲笑
e.g. He became an object of ridicule.
(v.) make fun of (sb./sth.)
e.g.The opposition ridicule the government’s proposals.
ridiculous (adj.) absurd
e.g. You look ridiculous in those tight jeans.
Words and Phrases
• convince (v.) make sb. feel certain 使某人相信，确信
• convince sb. (of sth.)
• e.g. How can I convince you of her honesty?
•
What she said convinced me that I was mistaken.
•
•
•
•
•
•
convinced (adj.) firm in one’s belief 坚定不移的
e.g. a convinced Christian
convincible (adj.) willing to be convincing 可被说服的
e.g. He is a convincible man.
convincing (adj.) that convinces 令人信服的
e.g. What you said is a convincing argument.
Useful Expressions
•
•
•
•
•
•
•
•
•
•
1. there must be something about…
关于……有一定的道理
2. range from… to
在……之间变化
3.elbow and shove one’s way to …
推推搡搡挤到……
4.back and forth
来来回回地
5.free of charge
免费的
Useful Expressions
•
•
•
•
。
6.better yet
甚至更好
7. In theory … .In reality
理论上…… 实际上…
8. there is seldom the case
情况很少能这样
9. get out of control
失控
10. Shopping is likely here to stay.
购物很可能会被人们普遍接受并成为风尚
Main Points
Some people like shopping while others don’t.
In order to attract more people to buy their
commodities, many stores and shopping centers
make use of ________ to promote ______. There
are even some shoppers who regard shopping as
an important _______. However, there are still
some people who consider shopping _____ or
______. It seems to be difficult to _______
shopping because it has been accepted by most
people.
Some people like shopping while others don’t.
In order to attract more people to buy their
commodities, many stores and shopping centers
make use of national holidays to promote bargains.
There are even some shoppers who regard
shopping as an important entertainment. However,
there are still some people who consider shopping
boring or tiring. It seems to be difficult to control
shopping because it has been accepted by most
people.